When you have a personal mission statement, you know where you want to go. You gain confidence, credibility, and connection. Most importantly, a value statement of how you add value, based on your values, is tool that will help you focus on what is important to you.
Whether you are interested in networking and personal branding, seeking a career, or simply looking for direction, you need to be prepared with an answer to the questions: "what do you do?" and "tell me about yourself." A value statement provides the answer.
You will learn how to Define, Design, and Deliver a personal brand.
A value statement must clearly and quickly communicate the value that you provide. To do this, you will Define the promise. The promise is the problem or problems that you solve and the unique way you do it; your value proposition. We will look at examples of a product, service, and person, to learn the difference between features, benefits, and value provided, so you can Always Be Communicating the value that you provide.
A value statement leads with WHO, WHAT, WHY & HOW, and includes the value proposition - the promise of benefits and a problem solved.
To identify your why, you will find the intersection between what you're best at, what you love to do the most, and what the world needs most. The Japanese call this Ikagai, and it is the reason you get up in the morning; your purpose. To locate this intersection, you will explore tools to identify your interests, skills, talents, strengths, personal qualities and values.
A value statement is the power tool for making the positive shift of purpose happen.
Many helpful printable handouts are included: a Talent Matrix Table, Finding Genius Handout, SWOT Form, Values Map, Personal Mission Statement Worksheet, Marketing U Handout and more.