Professional Diploma in Omnichannel Sales&Service Management
What you'll learn
- Omnichannel Sales & Service Management with AI & Chat Bots
- Facebook, Instagram, Whatsapp, Telegram, Apple, Wechat, Web, Bots and Chats Usage at Sales, Service, Digital Marketing
- From calls to texting. Why digital channels become vital for literally any b2c business
- Introduction to the world of chatbots
- AI chatbots: what they can and can’t do
- Best practices: contact center
- Best practices: ads, sales, loyalty and more
- The most popular apps pt1: whatsapp, facebook, instagram
- The most popular apps pt2: telegram, apple messages, wechat
- Livechat: messaging on a company’s website
- An Ideal customer journey framework
- Interactive Part
- No special requirements. Course for any who want to build a career at digital, sales, service, banking, finance and fintech areas.
Welcome to course: Professional Diploma in Omnichannel Sales & Service Management with AI & Chat Bots
You will know about: Facebook, Instagram, Whatsapp, Telegram, Apple, Wechat, Web, Bots and Chats Usage at Sales, Service, Digital Marketing
Course provided by: The Retail Banking School, Lisbon, global banking, fintech and business school.
Course Instructor: SLAVA POPKOV, Experienced Entrepreneur, CEO & Co-founder of Brandy. im
Modern customer communications expert.
After finishing of a course you will get: Double Diploma (UDEMY & RBS), Access to Interactive session and chat with Instructor and other students, ability to consider your real business and work questions and cases.
1. About the coursre, topic and author
2. From calls to texting. Why digital channels become vital for literally any b2c business?
3. Introduction to the world of chatbots
4. AI chatbots: what they can and can’t do
5. Best practices: contact center
6. Best practices: ads, sales, loyalty and more
7. The most popular apps pt1: whatsapp, facebook, instagram
8. The most popular apps pt2: telegram, apple messages, wechat
9. Livechat: messaging on a company’s website
10. An Ideal customer journey framework
11. Interactive Session and Part
Entrepreneur, CEO & Co-founder of Brandy. im
Modern customer communications expert
• Master of Applied Mathematics and computer science, The Saint-Petersburg State University
• Serial entrepreneur with 12 years various business experience: founder of several companies: from local manufacture to b2b-SaaS startup
• Founder of Brandy. im – official message service provider of Apple Messages for business
• Experience of projects with global worldwide companies and banks
• Multiple Startup award winner
Course Full Description and Welcome Letter:
Hello everyone and welcome to the online-course created for any current or potential corporate managers from junior to executive level, that will make you stand out from the others.
This course might become your first step to acquire skill set, knowledges and maybe even a whole new profession, that is appearing right now. Learning it today, gives you advantages tomorrow!
I’m talking about digital transformation. In terms of customer communications in basically any meduim or big enterprises. And for small businesses, the most succesfull ones, they are already doing it in a modern way from the first day.
This transformation - it is a moving away from old way of communications, like phone calls, email, or even fax - to new way - whatsapp, facebook messenger, instagram direct messages, telegram - any messaging apps that people are using in their everyday life. And now they are starting to usу it to talk to businesses. To chat with an online store, with a bank, medical clinic - with any organization out there.
And here lies the opportunity!
All of these companies need employees or contractors who understand how to make this shift, this transition. New channels on the one hand bring a lot of new possibilities, such as chatbots and artificial intelligence, and on the other hand, require a rebuilding of current business workflows.
For example agent’s KPI in a contact centre based on whatsapp, is very different from a voice-based CC. And somebody need to know how to deal with it.
But the contact center is not the only place where apps like whatsapp are taking over. It affects pretty much every customer related departpent: sales, marketing and loyalty, support, customer experience, automation and online services.
So, Whether you plan to tie your career or business entirely to this feild, this knowledge will help you achieve your professional goals in a variety of ways. Because communication - is the essential part of business.
I started this journey seven years ago, when it was hardly even existed. Since then, I have worked with some of the world's biggest clients, such as Societe Generale, British american tobacco and others. Now I’m a founder of a startup called brandy. im
I invite you to my course where you will learn the basics about communications of the future. Welcome!
Before we start I want to give a quick intro of myself and also let’s take a look on the course plan.
So without further ado, here is what we will discuss
The course consists of 2 parts:
In a first one, everything down lesson 4, we are talking about the key benefits for business in general.
And then learning the basics of chatbots and AI.
The second part is becoming more specific.
We will see how exactly it implies to different departments. Discuss business application of particular messaging channels.
And with all of that we are getting ready to meet the main framework –
of ideal customer journey in modern channels. Which will be useful tool to any of your further projects.
And briefly about me.
You can call me Slava. For a last 7 years I’ve been running chat platform startup. For these years we made a lot of stuff, worked with some worldwide clients.
We have become official provider of apple messages for business. Not sure if this is my most significant achievement, but personally, the most pleasant one. A chance to work directly with apple team is really cool
and I have been honoured to become one of the business experts at the Retail banking school, where we are right now.
Feel free to connect or ask me anything on linkedin.
And, let’s jump in!
So I hope this online course will be a good start on mastering this new world of digital communications and happier customers
Marketing & Business Strategy
Online and Digital Business
Digital transformations / Strategy
Continuous Process Improvement
Business and Entrepreneurship Fundamentals
Customer Relationship Management
Who this course is for:
- Course created for any current or potential corporate managers from junior to executive level, that will make you stand out from the others
MTF Institute of Management, Technology & Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on higher & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry, and resident of the incubator "The Fintech House of Portugal".
MTF is present in 200 countries and has been chosen by more than 160,000 students.
The Institute of Management, Technology and Finance (MTF), a leading institution dedicated to providing practical and cutting-edge education in the fields of business, technology, and finance. Our institute has a history that began in 2021 as The Retail Banking School, focused on addressing the practical and modern challenges of the retail banking industry, finance, and fintech. However, recognizing the evolving needs of the business world, we underwent a transformative redevelopment in 2023, becoming the Institute of Management, Technology and Finance. This redevelopment enabled us to expand our focus and cater to the growing demand for expertise in IT, technology areas, business, and entrepreneurship.
Our Motto: Scientia et Pratique. At MTF, we pride ourselves on our strong commitment to practical business knowledge. We understand that success in the modern professional landscape requires not only theoretical understanding but also the ability to apply that knowledge in real-world scenarios. Our curriculum is designed to empower our students with the necessary skills, tools, and mindset to excel in their chosen fields. Through hands-on projects, case studies, and experiential learning, we ensure that our students gain the practical expertise needed to thrive in today's dynamic business environment.
We believe in fostering the growth and development of our students on multiple levels. Beyond imparting technical knowledge, we place great emphasis on nurturing a growth mindset, enabling our students to embrace challenges, adapt to changes, and continuously evolve in their careers. We support the development of our students' skillset by providing access to state-of-the-art resources, cutting-edge technologies, and industry-relevant tools. By doing so, we prepare our students to become agile professionals capable of navigating the complexities of the business world.
At MTF, our mission is to provide valuable knowledge that supports the building of successful careers and businesses. We are dedicated to equipping our students with the skills, insights, and practical know-how they need to make a positive impact in their professional endeavors. We strive to foster a learning environment that promotes innovation, creativity, and ethical decision-making. Our values revolve around excellence, integrity, collaboration, and a student-centric approach. We are committed to empowering our students to become industry leaders and change-makers.
We understand that learning is a lifelong journey, and we recognize the importance of continuous professional development. The business landscape is ever-evolving, and staying ahead requires a commitment to learning and staying updated with the latest trends and advancements. As an institute, we are dedicated to being a provider of valuable knowledge and skills that can help professionals thrive in their respective industries. Through our rigorous curriculum, ongoing research, and partnerships with industry leaders, we strive to ensure that our students receive the highest quality education that prepares them for the challenges and opportunities of the future.
Join us at the Institute of Management, Technology and Finance and embark on a transformative educational journey. Discover your potential, unlock new opportunities, and become a catalyst for change in the dynamic world of business, technology, and finance.
MTF in numbers:
> 575 000 students of all programs
> 160 000 unique students
digital presence at 200 countries
our students speak at English & 67 other languages