Offline Marketing Bootcamp
- 4.5 hours on-demand video
- 1 downloadable resource
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- Acquire more clients for your business
- You should be able to use a computer.
The offline marketing bootcamp aims to help you & your business in marketing in the offline world. We live in a digital age where marketing focuses on things like your website, SEO, and so on. We take a look at the traditional & original forms of advertising that can still play a vital role in your marketing campaigns. Offline marketing ranges from tangible things like billboards you see on the street, cold calls, or direct mail campaigns. The aim of the course is to inform you what is Offline Marketing its importance in your business & how to directly apply it. Whether it’s setting up your own direct mail campaign or walking you through the steps of a cold call & how to secure that client. From start to finish educating you about different offline marketing methods & tying it all in with real world examples to give you inspiration on how to apply it to your own business.
The Bonus modules at the end offers you an overview of what services you could offer to clients as well as how to outsource the tasks so you do less work while earning more money. Make sure to check these out!
- Anyone who wishes to sell their services (web design, SEO etc) to local businesses
The intro module focuses on the very topic of offline marketing. What it is & what you can expect throughout the rest of course. Setting you up for the material that’ll be covered in the upcoming modules & base information needed to get you started in the world of offline marketing.
Examining how & why its important to try the offline approach despite the raise in popularity surrounding online marketing. Comparing what both look like & the pros offline marketing can serve this day in age & towards your specific business. The important idea here is both can be applied & piggy backed off each other to create an overall successful business.
The start of the series of modules which look at acquiring your clients in the offline world. Kicking it off with identifying your ideal client & their 5 W’s. The who, what, when, where, and why of your customers. This helps understand who your offline marketing methods are targeted towards & defines your ideal customer. Through each of these you can more accurately target the method & approach you’ll take when it comes to getting new customers, sales, etc.
The start of the actual outreach methods begins with cold calling. A tried & tested form of advertising that dates back. A cold call can be described as a call to a stranger or someone who has no idea of your business or service. Where in your calling to inform them about your service, product, etc. While tricky the art of the cold call can be highly effective to raising sales & more importantly creating brand awareness. We walk you through some guidelines and important things to keep in mind when cold calling.
In this module we look at direct mail programs or snail mail & their effectiveness. Furthermore walking you through how to start your own direct mail program through the help of some services that’ll handle everything from printing materials to shipping out along routes for you. A great method to outreaching clients & can be as simple as signing up & defining your target audience.
This client outreach method looks at physical media in its different forms from business cards to flyers & signs. The importance of each in different settings & tips to creating your own to help spread your brand awareness or specific message be it an event or promotion. Physical media is a big part of offline advertising so we showcase a variety of ways & resources that can be created to help advertise your business. Be it a service that does it for you or even designing/creating it yourself.
The core of the course & offline outreach methods revolves around this module in particular. Networking is at the focus of marketing & we dive into the importance of networking for your business. Whether its getting out there and attending workshops, speaking gigs, etc. Be it an attendee or a speaker these are all opportunities for you to promote your business, product, or service. Always be networking.
This module focuses on advertising as a whole in the offline world. Bringing everything we’ve talked about full circle. Advertising in the offline world from newspaper ads to billboards & their relevance in everyday life. Examining different advertising platforms & some tips to make your message/brand stand out.
Given all the methods we discussed throughout the boot camp its important to stop & look at how other businesses/people are executing. This module is meant to give you a look at some real world examples of offline marketing in the wild & how you can use it as a source of inspiration to apply to your own business, product or service.
Looking at what a sales funnel is & its importance to your business. Moreover how it applies in the offline world giving you some sample funnels & approaches to directing your potential lead to becoming a customer. The sales funnel is essential to your business so we really focus on the details & model to help you best close that customer & keep them going forward.
As our boot camp focuses on the offline marketing aspect of everything there’s no denying the relevance of the internet. We look at bridging that gap & how you can transition everything you learned from this course to the online world. What are the digital equivalents & how both can interplay to help bring more success to your business.
Summarizing everything learned throughout the course to refresh your memory & tie it all in together. We cover a lot of ground & important information so let this module serve as a way to test your knowledge & compile the key information throughout the entire course.
We hope you’ve enjoyed the material throughout the offline marketing boot camp. As always feel free to jump around & reference the material as needed dependent on what you want to learn, refresh your memory on. Our aspiration is that by the end of the course you’re armed with the knowledge to promote your business in the offline world.
This bonus module aims to help those new to starting a business & looking to get a head start via outsourcing across freelancer, experts, and other services. This module examines methods to outsource day to day tasks in building a business from web design, SEO,promotional video and more. Whether youre starting your own business & looking to find resources to help you build it or start businesses & completely hire out or automate the tasks. Outsourcing as a whole saves you time & money while allowing you to focus your resources where they matter most. If you don’t have a skill set or experience in a certain space hiring others can help build out that aspect of your business while you tend to your strengths.
A look at the advantages of outsourcing when it comes to business & how its beneficial to helping you get a head start or to your clients. Taking a look at several resources available to hire freelancers & experts across a variety of categories.
This module looks at outsourcing the task of web design. Building a business online requires an online presence & we look at ways for you to easily build that with easy to use services like Wordpress. Furthermore if your building a web design business & want to outsource those tasks we take a deep dive into your options.