Offline Conversion Tracking for Google Ads

Learn how to track Google Ads Offline Conversions completely free, without using any paid software like Zapier, and get all the necessary code for free.

Process:

Use Google Tag Manager or Zapier to capture GCLID, send leads to Google Sheets (no CRM or coding needed), automate the workflow, and import offline conversions back to Google Ads for accurate results.

What you’ll learn in this course:

• What Offline Conversion Tracking is and how it works

• How to set up Google Tag Manager and connect it to your website

• How to capture and store GCLID from leads

• How to create and deploy a Google Sheet for tracking leads

• How to send lead data automatically to Google Sheets

• How to create Offline Conversion Actions in Google Ads

• How to manage lead status and automate the entire workflow

• How to verify your setup and ensure accurate tracking

Who this course is for:

• B2B and B2C marketers running lead-gen campaigns

• Media buyers and agencies looking to track real offline results

• Founders or small business owners who want accurate ad tracking

• Anyone who wants to improve Google Ads performance with real conversion data

Requirements:

• No CRM or coding needed, learn Google Ads and GTM from scratch

• Basic Google account access

• A website with lead forms to track