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Keep shoppingNFTs & Metaverse Marketing Strategies For Brands - 101 Guide
110 students
NFTs & Metaverse Marketing Strategies For Brands - 101 Guide
Everything about how brands should use NFTs and the Metaverse in their marketing strategy to approach new audiences.
Created byAntonis Sam
Last updated 3/2023
English
English [Auto],
What you'll learn
- What are NFTs, top types of NFTs, best NFT marketplaces and Metaverse platforms, NFT Protocols, NFT Wallets, Gas fees.
- Why brands should use NFTs, how to develop a marketing plan, NFT Audiences, Selling Strategies, Storytelling, Utility NFTs, Smart Contracts.
- Whitepapers & Roadmaps, how to educate your audience about NFTs, how to create hype & build community.
- Whitelists, Search Engine Optimization (SEO), Social media promotion, Public Relations, Email marketing, Influencer marketing & the celebrity effect.
- Paid Advertising, Collaboration with other brands, Giveaways/Airdrops/Bounty Campaigns, Affiliate marketing, AMA Sessions.
- Measurements, Smart Objectives & KPIs, how to build an NFT team and top Metaverse marketing strategies.
- 45 examples of how brands used NFTs and Metaverse in their marketing strategy to get inspired for your brand.
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Course content
37 sections • 107 lectures • 7h 44m total length
Requirements
- No prior experience or skill required
Description
What you should except from this course.
Inspired by various sold-out NFT projects ranging from the most prestigious ones, let’s step into everything brands should do, in order to achieve their NFT marketing goals.
First of all, you’ll learn what is an NFT and what types of NFTs do exist. We’ll dive into the top NFT Marketplaces and Metaverse platforms, as well as the most important NFT protocols and NFT wallets in order to understand their infrastructure, what are the gas fees and how to avoid them.
Then, you are going to learn from scratch, why brands should use NFTs, how to make a Marketing Plan, who are our NFT buyer personas and what our brand’s selling strategies should be. We’ll talk about Storytelling and what utility our NFT may offer.
Step by step, you’ll learn how to create a Whitepaper and develop an NFT Roadmap. What are smart contracts and what decisions you need to make before set up. How to build your brand’s community, why you need to educate your audience about NFTs and use Whitelists.
How to benefit from Search Engine Optimization (SEO), social media promotion, Public Relations, Email and Influencer marketing.
Which paid advertising channels provide you with a wider reach and how you can collaborate with other brands to achieve better results.
Furthermore, you’re going to learn how to host giveaways, airdrops, make Bounty Campaigns, use affiliate marketing and make AMA Sessions.
What SMART Objective and KPIs should you take into consideration and how to build an NFT Team.
We’ll examine how various industries jumped in the NFT bandwagon and their most successful use cases to get inspired.
Last but not least, you’ll learn what are the best marketing strategies for the Metaverse and the top branded examples to get inspired for your brand as well.
Who this course is for:
- Marketers, Managers, business owners and other professionals who need to be updated about the last trends in the NFT and Metaverse space.
- People that work on an NFT project and want to expand their knowledge.
- Creative artists who wish to leverage NFT marketing strategy to sell their own work.