This automated email flow is designed to engage and convert customers who have been actively browsing your online store.

This flow will help bring customers back to your store and turn their interest into action by sending targeted, personalized emails highlighting their previous interactions with your store.

Their browsing behavior will trigger the email flow and include product recommendations, special offers, and other relevant information to encourage them to purchase.

Boost your conversion rate and make the most of every opportunity with this automated email flow.

After setting up core flows, the next step is to take the existing flow and inject strategy.

In this case, I created a segment for those who finished the browse abandonment flow but did not make any purchases yet continued to visit the store site.

I created another browse abandonment flow for subscribers who are active on the site.

Use the following filters:

Active on site at least 3 in the last 30 days

Ordered product 0 times over all time

Has not been in flow in the last 90 days

Received an email at least once in the last 60 days where flow equals browse abandonment

Result:

This flow has brought in additional revenue for the client, aside from keeping subscribers engaged with our emails. It has a high open, clicks, and placed order rate. It signals possible revenue earnings if we add another email to this browse abandonment active on site flow.

This flow is for people who are strongly interested in your online store.

The goal is to send a personalized email to subscribers, checking multiple products whenever they visit.

It is triggered by customers who have visited your store at least 3 times but have not yet made a purchase.

They have already received and completed our Browse Abandonment flow. Still, they didn't make any purchases.

So we want to provide targeted and personalized emails to keep these customers engaged and remind them of the products they are interested in. With product recommendations, exclusive discounts, and other incentives, this flow helps convert their interest into action and increase conversion.

So, instead of waiting for them to go through the Browse Abandonment series again. I decided to create a separate flow for this specific action.

Don't miss out on potential customers. Implement this automated email flow today.

Notes to remember:

1. Consider the timing of the flow.
2. Since these are people who have been checking multiple items. Make it easy for them to decide. Give them more reasons to buy.
3. Add lots of social proof or testimonials on this flow since they have a hard time to which one to buy.
4. You can offer an exclusive discount. Discounts that are not available on your site or the ones you don't normally give during flash sales or holiday promo

Here's an additional strategy that you can add to the strategy I discussed in this video.

If your client is using SMS.

Create a segment of people who have an item at Checkout but didn't make a purchase in the last 30 days.

If your SMS provider is integrated into Klaviyo. You can pull this segment and send them an SMS.

You can offer a bigger discount, consultation, a survey about why they didn't complete their purchase, direct them to your support team if they have a question, and a lot more.

The goal of this flow and SMS strategy is not just to let them walk away without completing their order or purchasing the items in their cart.

Not a lot of e-commerce businesses or email marketers are using this flow.

So before you implement, make sure to inform your client and have a discussion about it. Some would agree since these are customers who already expressed interest in the products that you have. It's just that they were not able to complete their purchase.

Since these customers did not sign up in our pop-up or sign-up forms, we cannot send them an abandoned checkout email.

The best move is to create a segment of these customers and send them an automated email. I used a product catalog for this specific flow since these are not subscribers. We don't want to send them a promotional email.

Try this flow. And let me know how it helped you in generating revenue for your clients.

This flow aims to bring back those active subscribers who stopped visiting your site.

Instead of thinking about what campaign to send to this group of people. Automate the process to ensure that whenever a subscriber fits into the definition you used an email will be triggered. If they open and click the email -- meaning they visited the site.

Two things will happen:

1. They will be added to the segment of engaged subscribers

2. Visiting the site or checking a specific product after they clicked the email will trigger another email

Let me know what results you get after implementing this flow.

Are you familiar with the scenario where a customer purchases in your store but never returns again?

It's a common occurrence that many business owners face.

If you have customers like these, don't lose hope!

You can take steps to re-engage them and bring them back to your store.

In this video, I will provide clear instructions on how you can re-engage these first-time buyers. By doing so, you can remind them of your brand and encourage them to visit your site again.

Why is this important?

These customers have already tried your product and have experienced your service. Reaching out to them again is a great opportunity to let them know that you value their business and haven't forgotten about them.

To effectively re-engage these customers, the best strategy is to automate a re-engagement email. It's an easy and efficient way to remind them of your brand and encourage them to return.

So, get started and bring those customers back to your store!