- 1 hour on-demand video
- 3 articles
- 6 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- Identify what Content Marketing is and recognize why it is important.
- Explore how to create a content marketing strategy including keywords and hashtags.
- Explore how to edit content to repurpose for different platforms.
- Explore how to plan for frequency of posts with an editorial calendar.
- Recognize how to prioritize your efforts to get the most value for your time.
- No advanced preparation or prerequisites are needed for this course.
Do you want to improve customer relationships, increase brand loyalty, boost engagement and raise brand awareness? Content marketing is the tool that can make that happen. Today, you are the new media! There are many resources to capture your audience’s attention. The key is knowing what to do, when and how often, so you don’t waste your valuable time.
Why? So you are creating and distributing valuable and relevant content that attracts, acquires and engages your target audience. Doing so will generate profitable customer activity. It’s time to Take Your Content Marketing to the Next Level.
This course teaches you just that. You will learn how to overcome the challenges of creating engaging content that connects and appeals to your ideal client on a consistent basis.
If you would like Continuing Education Credit (e.g. CPE, CE, CPD, etc.) for this course, it is available if you take this course on the Illumeo dot com platform under course title: How to Take Your Content Marketing to The Next Level. Illumeo is certified to provide CPE in over two dozen different professional certifications covering finance, accounting, treasury, internal audit, HR, and more. However, in order to receive CPE credit the courses must be taken on an ‘approved-by-the-governing-body’ CPE platform, and for over two dozen corporate professional certifications, that is the Illumeo platform. Go to Illumeo dot com to learn more.
- Anyone interested in Marketing, sales, or related fields.