Take Your Content Marketing to The Next Level
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Take Your Content Marketing to The Next Level

This course teaches you how to overcome the challenges of creating engaging content that appeals to your ideal client.
0.0 (0 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1 student enrolled
Last updated 7/2017
English
English [Auto-generated]
Current price: $34.99 Original price: $49.99 Discount: 30% off
5 hours left at this price!
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This course includes
  • 1 hour on-demand video
  • 3 articles
  • 6 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Identify what Content Marketing is and recognize why it is important.
  • Explore how to create a content marketing strategy including keywords and hashtags.
  • Explore how to edit content to repurpose for different platforms.
  • Explore how to plan for frequency of posts with an editorial calendar.
  • Recognize how to prioritize your efforts to get the most value for your time.
Requirements
  • No advanced preparation or prerequisites are needed for this course.
Description

Do you want to improve customer relationships, increase brand loyalty, boost engagement and raise brand awareness? Content marketing is the tool that can make that happen. Today, you are the new media! There are many resources to capture your audience’s attention. The key is knowing what to do, when and how often, so you don’t waste your valuable time.

Why? So you are creating and distributing valuable and relevant content that attracts, acquires and engages your target audience. Doing so will generate profitable customer activity. It’s time to Take Your Content Marketing to the Next Level.

This course teaches you just that. You will learn how to overcome the challenges of creating engaging content that connects and appeals to your ideal client on a consistent basis.

If you would like Continuing Education Credit (e.g. CPE, CE, CPD, etc.) for this course, it is available if you take this course on the Illumeo dot com platform under course title: How to Take Your Content Marketing to The Next Level. Illumeo is certified to provide CPE in over two dozen different professional certifications covering finance, accounting, treasury, internal audit, HR, and more. However, in order to receive CPE credit the courses must be taken on an ‘approved-by-the-governing-body’ CPE platform, and for over two dozen corporate professional certifications, that is the Illumeo platform. Go to Illumeo dot com to learn more.

Who this course is for:
  • Anyone interested in Marketing, sales, or related fields.
Course content
Expand all 12 lectures 01:06:21
+ Introduction
9 lectures 01:06:13
Create a Content Marketing Strategy
07:49
Gathering Content
09:05
The Hashtag (#)
04:18
Create an Editorial Calendar
07:40
Repurpose Content for Different Platforms
04:49
All About Frequency
08:55
Prioritize Your Efforts to get The Most Value for Your Time
04:30
+ Supporting Materials
3 lectures 00:08
Slides: How to Take Your Content Marketing to The Next Level
00:02
How to Take Your Content Marketing to The Next Level Glossary/Index
00:02
How to Take Your Content Marketing to The Next Level Supporting Documents
00:03
+ REVIEW AND TEST
0 lectures 00:00

Review Questions: How to Take Your Content Marketing to The Next Level

REVIEW QUESTIONS
3 questions

Final Exam: How to Take Your Content Marketing to The Next Level

FINAL EXAM
5 questions