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New Products and Services
Rating: 4.5 out of 5(182 ratings)
4,222 students

New Products and Services

How to start when you are full of new ideas for products and services?
Created byDiogo Mendonça
Last updated 6/2018
English
English [Auto],

What you'll learn

  • Understand concepts commonly used in business
  • Acquire new and different ways of thinking about innovation and business strategy
  • Write a product and service script
  • Draw a stakeholders map
  • Know which product development life cycle models may be most suited to a specific project
  • Be open to the use of creative and methodological approaches such as Design Thinking, Lean and Agile

Course content

1 section • 5 lectures • 40m total length

  • Innovation and types9:04


  • Strategy (part I)7:05

    Develop a customer-driven strategy for new products and services, outlining radical and incremental innovation and blue versus red ocean concepts, guided by mission and vision.

  • Strategic planning (part II)10:20

    Develop a concise product and service script with description, value proposition, objectives, and constraints. Engage stakeholders via mapping to target primary and secondary markets in naish marketing.

  • Development Life Cycle Models6:56

    Compare development lifecycle models from the Booz Allen model's stages to the waterfall, V-model, and the Sparro model, noting iterative prototypes and risk reduction.

  • Super Dev Life Cycle Model's Quiz
  • Design Thinking, Lean and Agile7:01

    Explore design thinking as an inclusive, human-centered problem-solving mindset, and apply lean thinking to reduce waste and improve quality through agile, iterative delivery and the plan-do-check-act cycle.

Requirements

  • Be curious and proactive
  • Be interested and an enthusiast about innovation, product development and entrepreneurship
  • Aiming to create a company and own a business

Description

Innovation has never been as important as it is today. And there is a good reason for this. Organizations clearly need to innovate everyday because that is what makes them more competitive and successful. Innovation brings Progress and we should always demand for Progress. 

This course was made to enlighten students to the role of innovation in the culture of any organization, providing useful and practical tips and suggestions to innovate based on the knowledge collected over more than five years of entrepreneurial experience. 

Who this course is for:

  • The ones who are curious and enthusiastic about innovation and entrepreneurship
  • The ones who want to take the first steps in entrepreneurship
  • The ones who think out of the box
  • The ones who want to create something new
  • The ones who want to change the world with new ideas of products and services

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