New Products and Services

How to start when you are full of new ideas for products and services?
Free tutorial
Rating: 4.3 out of 5 (163 ratings)
3,786 students
40min of on-demand video
English [Auto]

Understand concepts commonly used in business
Acquire new and different ways of thinking about innovation and business strategy
Write a product and service script
Draw a stakeholders map
Know which product development life cycle models may be most suited to a specific project
Be open to the use of creative and methodological approaches such as Design Thinking, Lean and Agile


  • Be curious and proactive
  • Be interested and an enthusiast about innovation, product development and entrepreneurship
  • Aiming to create a company and own a business


Innovation has never been as important as it is today. And there is a good reason for this. Organizations clearly need to innovate everyday because that is what makes them more competitive and successful. Innovation brings Progress and we should always demand for Progress. 

This course was made to enlighten students to the role of innovation in the culture of any organization, providing useful and practical tips and suggestions to innovate based on the knowledge collected over more than five years of entrepreneurial experience. 

Who this course is for:

  • The ones who are curious and enthusiastic about innovation and entrepreneurship
  • The ones who want to take the first steps in entrepreneurship
  • The ones who think out of the box
  • The ones who want to create something new
  • The ones who want to change the world with new ideas of products and services


Diogo Mendonça
  • 4.3 Instructor Rating
  • 163 Reviews
  • 3,786 Students
  • 1 Course

Holds a masters degree on Biomedical Materials and Devices. In 2015, participated on the COHiTECH programme (a training programme for tech-based projects). 

Won three entrepreneurial prizes in Portugal, Passaporte para o Empreendedorismo and Startup Voucher from IAPMEI (a portuguese entrepreneurial supportive organization) and the 1st prize in the Cardio Arena innovation contest. 

Passionate for entrepreneurship, teaching and coaching, american football, basketball, leadership and music. 

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