
Identify yourself as an influencer by building an Instagram presence, from setting up an account to perfecting your display picture and bio, while exploring blogging, monetization, and affiliate earnings.
Explore Facebook as a strategic secondary channel for influencers, targeting audiences aged 30 to 65 plus, with easy cross-posting, accessible advertising, and valuable closed groups for community building.
Unlock the lucrativeness of YouTube with long-form video and durable shelf life, enabling higher brand rates, while learning, investing, and starting with Instagram before expanding to YouTube.
Assess Twitter's real-time potential and limited monetization relative to Instagram and YouTube, and identify the best channel for your influencer strategy based on your industry and audience.
Learn how to create an Instagram account, sign up via phone or email, and set a simple username. Choose your real name and decide between a personal and business account.
Compare business and personal Instagram accounts, highlighting that business accounts unlock insights, audience demographics, engagement data, promotion features, profile categories, and contact buttons for influencers.
Trace the history of influencer marketing from celebrity endorsements to trust-based, micro and nano influencer campaigns on social media. Brands now build trust and engagement while navigating FTC guidelines.
Explore incentives to become an influencer, including free products, exclusive opportunities, and monetization options. Learn how audience trust, blogging or commercial accounts, and personal branding drive income and growth.
Distinguish ambassadors from influencers by clarifying roles as thought leaders and brand partners, and learn to position yourself as a trusted content creator within your niche.
Discover when you can monetize your influence on Instagram, starting from a thousand followers and brand partnerships. Focus on content quality, niche authority, and engagement to drive rates.
Explore nano influencers, defined as 500–5,000 followers, and learn why brands favor smaller audiences. Discover how quality content yields 20–30% engagement, enabling you to attract brands now.
Define macro influencers as creators with more than 100k followers who deliver wide reach, viral potential, and lower CPM. Command higher post rates and sponsorship income.
Update (November 2019):
In early November 2019, Instagram announced it is now expanding its months-long test to hide like counts to the rest of the world, inching the company closer to formally rolling out a core change to the way users engage with the photo-sharing service.
Instagram had already been testing removing likes in several countries, including Australia, Brazil and Canada. Last week, the company said likes would be hidden for some US users, too.
Those users who are part of the test will no longer see the total number of likes and views on photos and videos in the feed and on profile pages. However, they will still be able to see how many likes their own posts received.
You can still like content by double-tapping on a photo or video, or by pressing the "heart" below a post, but no total for the number of likes will appear.
So when an account you follow has liked someone else's photo, it will say "[name of Instagram account] and others" under the post where likes would typically appear. You can then click to see only a list of accounts that have liked the post.
Source: CNN Business
Identify and own a narrowly defined niche that matches your interests and expertise, then tailor content to a specific audience and become an authority for brands and sponsorships.
Analyze successful influencers across fashion, travel, and fitness to learn engagement, bios, captions, and sponsored content. Follow, bookmark, and mimic proven patterns to build a value-driven Instagram presence.
Learn how to craft genuine, authentic captions on Instagram, balance short and long formats, spark engagement with opening lines and calls to action, and create organic sponsored content.
Learn to craft organic sponsored content that feels authentic, match influencers with the right brands, and tell genuine stories that boost engagement on Instagram.
Discover the dangers of copy and paste in influencer captions and how authenticity preserves follower trust. Learn to create organic sponsor content and manage brand relationships for successful sponsorship deals.
Discover how Instagram stories with swipe up link to websites, boosting sponsorship value and click-through rates for influencers with 10k followers, while navigating lower views and 24-hour visibility.
Discover IGTV's long-form potential and uses like tutorials, unboxings, events, and travel videos, with sponsorship opportunities as brands engage early adopters while Instagram targets YouTube.
This is the only course you need to gain Instagram followers, attract collaborations from premium brands, and earn an income with your Instagram account – with as little as 1,000 followers.
In over 7 hours of HD video content and downloadable PDFs, we will go over exactly which strategies you need to use in order to grow and monetize your Instagram account.
The content of this course includes the strategies learned from running over 7,000 influencer collaborations for Enterprise level brands. You'll gain from the knowledge and experience of Head Instructor, Ryan Kucey, who has consulted thousands of influencers on how to profitably collaborate with brands on social media.
You will be able to download email pitching templates, media kits, terminology guides and growth hacks that you need to work with brands and get paid.
This is the most comprehensive course on becoming an influencer anywhere online. It's built to be timeless -- the principles you will learn apply to all brand and influencer sponsorships... now and forever!
With over 7 hours of video and custom resources & guides, you won’t find a more thorough and up to date course out there.
We cover everything you need to know to start from scratch with 0 followers to grow an account to 20k, 40k, even 100k+ followers.
This course is for both beginners to Instagram and advanced creators that have experience with being an influencer on Instagram.
We'll first start with the basics:
Choosing your primary and secondary channels
Discovering your niche (& which ones make the most $$$)
Understanding account insights & analytics and how to use it to increase engagement
After we cover the basics, we'll cover more advanced material in our Intermediate and Advanced sections, teaching topics such as:
Screenshares as I walk through and analyze top content creator's Instagram accounts
How to calculate & increase Instagram engagement rates
How to calculate & increase Instagram sponsorship fees you'll charge
Where to find paying brand sponsors (+ how to contact them)
Learn all about Instagram pods and engagement groups
And much much more!
This course is designed to apply to both individuals that want to grow a following for themselves, but also businesses that want to start a presence on the platform and use it to grow their brand.
For some, becoming an influencer on Instagram is a dream. For others, it's a reality.
Name another position where you can get paid tens of thousands of dollars, receive free products & services and travel on someone else's dime – all with only a few hours per week. It's alright, we'll wait...
Can't think of one? That's because there isn't.
One of the common mistakes people make in thinking about how to become an influencer is that you need hundreds of thousands, or millions of followers to attract brands or some special, unique talent. Wrong.
The soon-to-be $10 billion industry is flocking towards nano and micro-influencers – commonly identified as those with between 100 - 100,000 followers... normal, everyday people. That's right, as little as a few hundred followers and a mobile phone in hand. You could sneeze and open your eyes and have an audience of that size – it's that easy.
But simply having enough followers doesn't guarantee your 12-month clothing brand sponsorship contract, or an all-expense paid trip to Bali to shoot content. That'd be too easy.
There's a not-so-clear line between someone who just happens to have followers, and one who is monetizing their account and making more than what their 9-5 pays them.
In this course, you will learn the how-tos, tips, tricks & tools to grow a loyal, trusting following online. We'll teach the secrets of what separates influencers with 50,000 followers earning $0, and those who have 2,500 followers who are under long-term contracts and getting paid thousands to create content they love & share it with the people who admire and respect them.
Before you complete the 100+ lectures included in our blueprint on how to become an influencer, you'll discover the brands & influencer marketplaces so that you know exactly where to go to start leveraging your skills as a paid influencer on social media.
We surveyed dozens of influencers to determine what they struggle with the most. Their answer? They struggle to find brands on social media to work with. That's why we're not only providing you with all the knowledge you need to become a successful influencer, we're also showing you exactly where and how to find brands that pay you those lucrative, long-term contracts.
Are you ready?
Commonly Asked Questions
Do I have to sell my soul to the influencer devil to become an influencer?
No. Contrary to popular belief, you don't need to hold up a package of Fit Tea or wear FashionNova to become an influencer on social media.
Within the course, we actually teach you the opposite – you'll find out what brands and product categories to avoid and how to attract brands you have an interest in and can feel good about standing behind as an Instagram influencer and content creator.
Have a passion for mental health? How about a collaboration with Pura Vida Bracelets, who manufacture bracelets in third-world countries – providing jobs and donating proceeds to hundreds of charities & causes? Or how about Ten Tree clothing? Their brand is built on the promise of planting 10 trees for every unit sold.
For every trashy Instagram brand, there's a solid brand with a drive to improve the lives of their customers and the people they impact.
We'll show you where to find them.
What will brands be assessing me for and how will this course help attract them?
The three most important aspects of a paid influencer that a brand looks for when assessing what the sponsorship rate will be (and if they're even going to approach you) is follower count, engagement rate & content quality.
Fortunately for you, you'll learn how to grow your Instagram followers with an investment of fewer than 10 minutes per day.
We'll show you how your current Instagram engagement rate stacks up and how you can instantly increase it for the next time you post. You'll find out which niches are most lucrative and which ones provide you with free travel opportunities. Then, you'll learn how to create expert level content that attracts premium quality brands.
I'm really not confident or experienced in this industry – I'm too intimidated.
By the end of this course, you'll know all the industry terminology you need to confidently navigate your way through sponsorship deals as a social media influencer. After teaching you how to price your services, you'll be given negotiation lessons that you can instantly integrate into your arsenal to increase your rates.
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Instagram Influencer Course 2022