Successful New-Customer Campaigns
- 1.5 hours on-demand video
- 10 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- Write Lead Generating Letters to Create New Customers
Discover how to target and attract new customers by mail.
According to the Direct Marketing Association, response rates to postal mail are way, way up in recent years! Postal mail campaigns enable you to target a precise universe of potential customers and invite them to respond.
Lead generation by sending letters or postcards makes it possible to transform perfect strangers into a manageable group of promising prospects for your company or nonprofit organization. Your mailing begins the process of generating time-after-time clients.
This course begins with 10 time-honored steps for creating a new-customer campaign. Then you get 10 real-life letters to study, along with commentary that breaks down and analyzes their successful components.
Instructor Marcia Yudkin, the author of multiple books from major publishers, has developed successful new-customer campaigns over the years for dozens of companies, new entrepreneurs and professional organizations.
Industries included in the sample lead-generating letters:
Financial services firm
Employee benefits provider
Martial arts studio
Issues addressed in the sample letters include:
As a new member of the Chamber of Commerce, you can send one letter free to other members. How can you best use this chance?
You'd like to expand service into a specific geographical area where you have few customers.
It would be nice (and smart) to convince existing customers to refer their friends and family members.
You provide a service to children and need to attract and reassure their parents first.
Once companies try your service, they're hooked, so how to persuade them to give you a try in the first place?
You'd like prospective customers who may or may not think they need your services to check out your web site.
It's tough to convince organizations who already have a vendor to give you the time of day, much less an appointment.
You're seeking bright, ambitious professionals who aren't happy with their current employer to join your firm instead.
All the sample letters use clear, magnetic wording and proven letter-writing structures to make their case. They easily serve as models because the accompanying commentary points out particular elements, such as a headline, opening, offer or "P.S.," and explains why they were crafted the way they were.
Save hundreds of dollars off the cost of commissioning a custom-written letter by taking this course. Finally understand how to execute a successful lead-generating letter campaign step by step!
- Business owners, marketing directors, copywriters, entrepreneurs, other marketers
Letter #8 consists of a clever outreach to current customers to refer their friends and relatives.