New Business Markets in the Internet of Things (IoT)

PTC IoT Series, MicroCourse #3
Rating: 4.8 out of 5 (2,620 ratings)
26,252 students
English [Auto]

Understand how smart, connected products are transforming industry boundaries
Learn about nine IoT Settings that provide a framework for business strategy and marketing
Apply your knowledge of IoT Settings in the development of a simple IoT use case diagram
Access current industry and academic research and resources


  • Recommended: complete Microcourse #1 and #2 of the PTC IoT Series


This is the third course in the PTC IoT Series. It focuses on describing how the Internet of Things is transforming market segments and associated business strategies. In particular, we will investigate how smart, connected products are transforming traditional industry boundaries and creating new market segments called IoT Settings.

The course in intended to be completed within 3-4 hours. We include academic research, industry case studies, and incorporate eLearning best practices in order to provide you with an engaging and worthwhile learning experience.

If you want to get a basic understanding how industry boundaries are changing and new markets are evolving that impact product development decisions, B2B relationships, and apply this knowledge in an IoT use case this course is for you!

Who this course is for:

  • This IoT course is designed for people who want to understand how business markets and associated strategies are changing as a result of smart, connected product innovations
  • This course is especially pertinent for people involved with business, marketing, and product development strategy

Course content

1 section10 lectures24m total length
  • Course Overview
  • Course Materials
  • Farm Forward story
  • How are businesses expanding industry boundaries through IoT?
  • Lecture 3: What are new markets in the Internet of Things Industry?
  • Lecture 4: Smart Office Use Case
  • Lecture 5: Project Directions
  • Submit project
  • Check your knowledge
    10 questions
  • Certificate of Completion
  • Next Steps


Instructor at PTC
Ayora Berry
  • 4.6 Instructor Rating
  • 14,031 Reviews
  • 115,721 Students
  • 3 Courses

My work focuses on merging research, design and business in education settings. A good chunk of my experience has been working with K-12 and college students as a teacher, researcher, trainer, and designer. Recently my work has expanded to include product development and education for industry with a big focus on the Internet of Things.

Instructor at PTC Inc.
Alyssa Walker
  • 4.5 Instructor Rating
  • 14,031 Reviews
  • 86,893 Students
  • 3 Courses

As an instructional designer and educator, I’ve worked in education and product development for the past 9 years and am excited to bring the two worlds together to empower student and teacher innovation. My current work focuses on designing and developing both classroom and online learning experiences to help learners of all ages be more informed, active participants in the world of IoT.

Instructor at PTC Inc.
Jordan Cox
  • 4.5 Instructor Rating
  • 14,031 Reviews
  • 86,893 Students
  • 3 Courses

I have spent the last 30 years working in industry and academe as a mechanical engineer and professor. I specialize in product development, engineering design & analysis. But my passion is teaching. Having taught in the university setting for 25 years I now create educational programs and instructional experiences for industry and education.