The Neuroscience of Personal Branding
What you'll learn
- After completion of this course you will have a clear understanding of the science behind branding and how to apply it to yourself
- You will have the tools and the information needed to create a brand statement that projects a positive and unique view
Requirements
- You should be familiar with LinkedIn and with CV/Resume writing
Description
Welcome to this course on the neuroscience of personal branding, building the elevator pitch of you.
Having a brand statement has gone from a novelty for celebrities and top CEOs to a must have for everyone in the job market. Controlling your personal reputation and understanding how to communicate who you are and what anyone would want to work with you, are the keys to building your career and your individual unique worth.
This course takes you through the latest neuroscience research into the brain to help you understand how to evoke in others positive emotions, thoughts, and images, setting you apart from the competition.
I will show you how to use the same techniques that modern consumer brand managers use to influence people’s perceptions and buying behavior that will forever change how you answer the question of who you are.
Just as a well-written elevator pitch sells a start-up to investors, your well-crafted brand statement will help you win the hearts and minds of those important to your success.
Not only will you get insight and examples of how to build the perfect brand statement, but you will also get get exclusive access to my online brand survey that creates a step-by-step personal workbook for developing your brand statement. The heavy work has already been done to provide you with insight and direction to build your brand statement with ease. The book provides plenty of examples for inspiration, and word-by-word takes you through how to build your own statement from your survey results.
Where can use your brand statement? Your statement is perfect...
- In job interviews, to help you confidently answer the question: "Tell us about yourself?"
- On your resume or CV, to give a clear picture of what sets you apart from the competition.
- As a killer LinkedIn profile summary.
- For leaders and team managers who want their teams to understand better who they are and how to work better with them.
- For persons in organizations that desire to move up in the organization to positions of more responsibility.
I will help you to stand out from the crowd and positively influence those that can impact your future success.
Join me and together we will create The Elevator Pitch of You.
Who this course is for:
- People that want to learn how to use Neuroscience to build online success
- People who want to take their LinkdIn profile to the next level
- Jobseekers who wish to standout from the crowd and learn how to positively frame their perception
- Professionals that want to learn the latest brain research into building positive perceptions
- People who are looking for ways to advance their careers and standout at work
- First time graduates who desire to learn how to use neuroscience to create a complelling first impression
- People looking to take control of their online and offline perception
Course content
- Preview02:23
- Preview00:47
- Preview03:09
- Preview01:37
- Preview06:27
- 08:07How big brands use neuroscience and what we can learn from it
Instructor
![David Winegar](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 3.7 Instructor Rating
- 249 Reviews
- 4,497 Students
- 3 Courses
I have more than 20 years experience working in managing and leading people in tech and consulting with multinational companies to coach and develop people. I have been in venture funded Internet and Mobile companies, and have worked around the globe in developing people in leadership and sales.
On Udemy I am teaching two types of courses, the first is in coding and developing applications with no coding, and the second is in developing skills for improving yourself in business.
I am a firm believer in helping people to achieve their best and to discover more about the world and about tech. One of my missions, both in the tech side and in the people side, is to take complicated subjects and make the easy to understand and use.
I thank my more than 3.7K students who have taken my courses to date and invite new students to join me in this learning adventure that is life.
I hope you enjoy my courses and find innovative ways to use what I teach you to achieve your dreams.