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Neuromarketing Masterclass - The Complete Guide
Rating: 4.0 out of 5(35 ratings)
118 students

Neuromarketing Masterclass - The Complete Guide

Learn how marketers are applying Neuromarketing principles in advertising, product design, packaging, placement etc
Created byWizdom Learning
Last updated 5/2021
English
English [Auto],

What you'll learn

  • How do consumers make decisions
  • How does the brain and subconscious thinking work
  • Strategies used by marketers to influence decisions
  • Key elements that need to be kept in mind while influencing consumer decisions
  • Fundamentals and advanced principles of neuromarketing
  • How can neuromarketing principles be applied to various areas of work
  • Differences between traditional marketing and market research approaches and neuromarketing

Course content

4 sections • 21 lectures • 2h 4m total length

  • Course Overview5:22

    Explore neuromarketing as a cross-disciplinary field melding marketing, market research, neuroscience, and psychology to reveal how the brain responds to marketing stimuli and drives subconscious decision making.

  • What is Neuromarketing4:18

    Neuromarketing applies neuroscience to marketing, using brain imaging and neural signals to measure responses to products, packaging, and advertising, guiding budget, pricing, and campaign decisions.

  • History of Neuromarketing5:48

    Explore the history of neuromarketing, from neuroeconomics to the rise of neuro culture and neuro philosophy. Learn how brain imaging and fMRI research illuminate consumer desires, decision making, and attention.

  • Building Blocks of Neuromarketing5:32

    Explore the building blocks of neuromarketing by connecting neuroscience, behavioral economics, and social psychology to explain how conscious and nonconscious processes shape consumer decisions.

  • How are Marketers Using Neuromarketing7:28

    Discover how neuromarketing informs branding, product design, advertising, and shopping, using brain science and biometric tools like facial expressions, eye tracking, electro-dermal activity, and heart rate to gauge consumer responses.

  • Differences between Traditional Marketing & Neuromarketing9:02

    Compare traditional marketing with neuromarketing, tracing early advertising research and the four-step attention, interest, desire, action framework to modern neuroscience and behavioral economics in consumer decision making.

Requirements

  • There are no prerequisites for this course

Description

Neuromarketing is taking the marketing world by storm. It’s a new discipline that is very quickly evolving the way marketers are influencing consumers and their buying decisions. Neuromarketing leverages three core disciplines of marketing, market research, and brain science. The reason why Neuromarketing is rapidly becoming popular is that it leverages how the human brain reacts and responds to specific marketing incentives. This ensures that the marketing efforts and their effectiveness is well measured and accurate.

Neuromarketing leverages research using a wide array of cutting-edge and innovative ways through biometric and brain signals to examine consumer behavior and create relevant marketing strategies. The rapid increase in the uptake of neuromarketing across various business domains and applications across industries is making it imperative that marketers take heed and start applying them to their businesses as well.

This course will provide a very comprehensive guide on this new way of neuromarketing. Whether you are exploring implementing neuromarketing in your organization or wanting to up your knowledge on this new phenomenon, this is the right course for you. Through this course, you will get to learn:

. Why do people buy what they buy

. Factors that go in the decision-making process

. Cognitive principles which shape decisions

. Role of emotions

. Key elements of the consumer behavior

. How are companies applying the neuromarketing principles

. How do marketers influence the decisions of consumers

. Insights into the functioning of the human brain

. Why are marketers preferring neuromarketing over the traditional marketing approaches

. Core tenets and drivers of neuromarketing

. Difference between neuromarketing and traditional marketing approaches

. Journey of the evolution of neuromarketing and its history

. Core elements of neuroscience, behavioral economics, social psychology, and marketing

. Application of neuromarketing principles across key areas of brand, product creation, advertising, shopping, online business, and entertainment

. Various modern measures of consumer responses like eye tracking, electro-dermal activity, response times, etc

. Four key steps in the consumer decision-making process

. Changes in the ways of measuring marketing effectiveness

. The Neuromarketing model for consumer thinking and behavior

. Application of neuromarketing principles across key business areas

. Impact on branding, product and packaging, design, and product testing

. Evolution of the buying process

. Impact of neuromarketing on online business and entertainment

. Ethical concerns arising out of developments

. Key benefits for consumers, marketers, and businesses

. Cutting-edge techniques and innovation in measuring consumer responses

. Future application of neuromarketing

Our team of experts has carefully curated the course content. You will find that this is by far the most comprehensive course on Neuromarketing. So go ahead and take the course!

See you in the course!

Regards,

Team Wizdom

Who this course is for:

  • . Professionals who want to learn more about Neuromarketing
  • . Professionals who want to explore Neuromarketing as a career opportunity
  • . Professionals who want to explore implementing Neuromarketing in their organizations or for their products/services

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