Networking on LinkedIn for Business or Career

Learn and then Practice the best practices of Networking on LinkedIn

Created byTeddy Burriss

Last updated 5/2025

English

What you'll learn

Explore methods of using LinkedIn Search tools.
Discover tactics for Sending & Receiving LinkedIn Invites
Identify the best ways to grow your network in order to move the right connections into the right conversations, and then into business conversations.
Discover the best practices of getting introduced to or bumping into your target audience.

Course content

7 sections • 35 lectures • 2h 22m total length

Course Introduction2:39
I introduce you to what you will learn in this lecture.
Instructor Introduction1:16
Who is Teddy Burriss, your instructor.
What is LinkedIn?2:33
We need to be clear as to what is LinkedIn before we begin getting serious networking on here.
Why Network on LinkedIn4:01
To be sure not to network for the wrong reasons, let's discuss the benefits of networking on LinkedIn.
Who should be Networking on LinkedIn?2:12

How to get started using LinkedIn2:31
Make sure you have a LinkedIn account and you have started building your LinkedIn Profile before you start the journey of networking on LinkedIn.
Networking for Mutual Benefit.4:28
Understanding that Networking on LinkedIn should not be 'one way' or purely for selfish reasons is important. Otherwise, it may not create the results you want to achieve.
Define your Target Audience3:43
Being clear about who your target audience will help you get the best results networking on LinkedIn.
Who should you Connect with on LinkedIn?3:02
We will discuss who you should connect with. This information can help you be more purposeful in networking on LinkedIn.
LinkedIn Search Best Practices5:53
I introduce you to some basic best practices that can make your use of LinkedIn Search more efficient and productive.
LinkedIn Connecting Best Practices3:06
I introduce you to LinkedIn Connecting Best practices that will pay dividends long term.
Researching LinkedIn Members before connecting2:31
We discuss the importance of Researching LinkedIn Members before sending or accepting invites.
Engage Immediately with your New LinkedIn Connection2:20
Reporting and Blocking Bad Actors on LinkedIn1:40
LinkedIn, as with most social media platforms, relies on its users to report bad actors.
Unfollowing and Unconnecting with Bad Actors on LinkedIn2:30
Networking on LinkedIn does not mean we have to see/read everything our network shares.
Manage your LinkedIn Invites2:10
Managing our LinkedIn Network on a regular basis keeps the tasks from being overwhelming or daunting.

Overview of LinkedIn Networking7:59
From within LinkedIn, I share an overview of the areas of LinkedIn you will use when networking.
Live Introduction to LinkedIn Search4:31
LinkedIn Search is a powerful business tool. I show you from my own LinkedIn Account the basics of using this tool kit.
Using the LinkedIn People Search Filters11:46
You will have a better understanding of using LinkedIn Search for people after this session.
Using LinkedIn Company Search Filters3:16
LinkedIn Company Search is another powerful tool you should learn to use well.
Searching People from the Company page4:08
A feature of LinkedIn Company Pages that you will want to use.
Using Google Search into LinkedIn8:29
Getting proficient using Google to search in LinkedIn is another great way to find people
Additional tactics for finding your target audience on LinkedIn6:13
There are numerous other ways to find your target audience on LinkedIn.
Asking for an Introduction3:26
This tactic is one of the most powerful ways of connecting on LinkedIn.
Engaging before Inviting a Connection4:16
When networking on LinkedIn, the engagement is vital to build trust, respect and like.
Engaging through LinkedIn Groups prior to connecting5:31
LinkedIn Groups are a useful place to meet your target audience before connecting.
Other Tools under the My Network tab on LinkedIn.4:58
There are other useful tools under the My Network Tab. Learn how to use them to get more value from your LinkedIn Network.
Accepting LinkedIn Invite9:16
You don't have to simply click Accept. There are other aspects to this process.
Unfollow or Unconnect (Live demonstration)1:41
Using the unfollow button can be an alternative to unconnecting.
LinkedIn Recommendations is a relationship building tactic1:35
Remember, it's not about lots of LinkedIn Connections, it's about building relationships that are mutually beneficial.

Requirements

Each student will need to have a LinkedIn Profile (account) in order to participate in this course.
Each student will need to have basic computer skills, an understanding of web browsers, and basic website navigation skills to attend this course.

Description

LinkedIn Networking can be a key component of both your business and/or career success.

As of Sept 2022, there were more than 850 million people with LinkedIn Profiles. Most of these are business professionals, however, the industries and job titles represented on LinkedIn are very broad and diverse.

Connecting with the right LinkedIn Members can help you in your career or business regardless of your role. The right LinkedIn Connections can open doors to new ideas, best practices, philosophies, and even more connections that can be mutually beneficial when done properly.

In this course, I will guide you on how to use LinkedIn to build a rich network that you can benefit from for many years.

During this course, we will:

Review what is LinkedIn.
Introduce you to Networking for Mutual Benefit.
Uncover the importance of defining your Target Audience & their Influencers before you begin your LinkedIn networking journey.
Review who you should connect with on LinkedIn, and who you should ignore.
Share the best practices of using the Ignore, I don't know, and even the Block buttons.
Discuss using LinkedIn Search tools effectively.
Review techniques using Google Search to search in LinkedIn.
Introduce you to researching LinkedIn Members before connecting.
Share with you some best practices of LinkedIn Networking that create fabulous results.
Discuss what you should do after you connect.
Go live on LinkedIn and demonstrate some of what you learned in this course.

This course is designed to help you create success from your LinkedIn networking activities. We will help you do far more than just create a pile of digital business cards, i.e. connections.

Who this course is for:

Business Owners & Executives who want to connect with their peers across their enterprise and/or industry as well as their clients and potential clients.
Business Professionals who want to network with other business professionals. (B2B or B2C)
Business Developers who want to prospect for their target audience and/or their influencers and find ways to get introduced.
Business Professionals in career transition who want to be found by those who need the skills & experiences they have.

Networking on LinkedIn for Business or Career

What you'll learn

Explore related topics

Course content

Introduction5 lectures • 13min

LinkedIn Networking Best Practices11 lectures • 34min

Review what we have learned live in LinkedIn14 lectures • 1hr 17min

Closing Remarks3 lectures • 14min

Updates1 lecture • 5min

2025 Updates1 lecture • 1min

Quiz0

Requirements

Description

Who this course is for: