Negotiation: Use Collaborative Strategies To Maximise Sales

Name: Negotiation: Use Collaborative Strategies To Maximise Sales
Rating: 4.9 (10 reviews)

Close Better Deals, Strengthen Relationships And Negotiate With Confidence

Created byExpert Academy

Last updated 5/2025

English

What you'll learn

Master negotiating win-win deals with customers while building long-term business relationships.
Use creative variables to maximise value in every deal.
Empower customers to leverage their own resources effectively.
Prepare strategically and set clear objectives for successful negotiations.
Establish trust, actively listen and uncover customer motivations.
Structure proposals that encourage collaboration and deliver optimal outcomes.
Manage concessions confidently while maintaining your priorities.
Close deals effectively and develop a win-win mindset for continuous improvement.

Course content

3 sections • 9 lectures • 49m total length

Introduction10:15
Welcome to the course! In this introductory lecture, you will gain a clear understanding of the negotiation process and uncover the secrets to building agreements that leave both parties satisfied. You will begin identifying habits that may hold you back and establish a strong foundation for successful negotiations. Let's get started!
Download the Negotiation Workbook. After each lecture, complete the relevant exercise, starting with Exercise 1: Your Negotiation Strengths, to assess your current skills.

Preparation, Preparation, Preparation8:00
Here, you will learn a structured approach to preparing for any sales negotiation. You will explore how to quickly research your negotiation partner and set clear objectives, allowing you to develop a winning strategy. With this preparation, you will be ready to craft agreements that create value for everyone involved. By the end of the lecture, you will have a blueprint for effective preparation, ensuring confidence in your negotiations.
In your workbook, complete Exercise 2: Win-Win Matrix Exercise And 4 P’s Analysis and Exercise 2.1: Creating A WIN Matrix.
Quiz Lecture 2
Building Rapport And Active Listening In The Discussion Phase6:34
Negotiation is built on relationships, and trust is key to reaching successful agreements. This lecture focuses on the importance of rapport and active listening to foster openness and collaboration. You will practice techniques to uncover your counterpart’s true motivations and learn how to craft solutions that reflect shared priorities. By the end of this lecture, you will be equipped with strategies to build stronger relationships and negotiate with greater confidence.
In your workbook, complete Exercise 3: Positions, Interests And Values Inventory.
Quiz Lecture 3
Crafting Irresistible Proposals Using Creative Variables6:33
Here, you will learn how to design proposals that align with your goals while addressing the needs of your counterpart. By incorporating key negotiation variables, you will be able to structure offers that encourage collaboration and create mutually beneficial outcomes. By the end of the lecture, you will have the tools to build compelling proposals that drive success in any negotiation.
In your workbook, complete Exercise 4: Variables Brainstorm.
Quiz Lecture 4
Navigating The Bargaining Table4:12
Mastering concessions is a critical skill in negotiation. In this lecture, you will learn how to hold firm on priorities while leveraging your position to reach agreements that work for all parties. You will be introduced to three essential tactics for managing concessions and achieving successful outcomes. By the end, you will be equipped to navigate complex negotiations with confidence and clarity.
In your workbook, complete Exercise 5: “If You... Then I”.
Quiz Lecture 5
Closing The Deal With Confidence5:23
In this lecture, you will learn how to finalise agreements effectively by using the Agreement Staircase and Confident Silence techniques. These strategies will help you overcome impasses, solidify agreements and lay the groundwork for long-term client relationships. By the end of this lecture, you will be able to confidently close deals that foster lasting partnerships.
In your workbook, complete Exercise 6: Agreement Staircase.
Quiz Lecture 6
Developing A Win-Win Mindset4:46
Here, Gavin shares his insights into how the Human Operating System influences negotiation and relationship-building. He explores how the "Outside In" illusion can create barriers to meaningful connections and sustainable partnerships. You will see how a simple mindset shift can open the door to deeper relationships, abundance, and new opportunities. By the end of this lecture, you will have a fresh perspective on human connection and how it impacts long-term success in negotiation and business.
In your workbook, complete Exercise 7: Reflection On Your Human Os And Collaborative Growth Mindset.
Quiz Lecture 7

Conclusion1:45
In this final lecture, we reflect on the knowledge and skills you have gained throughout the course and explore how to apply them in real-world scenarios. You will be encouraged to record your key takeaways and identify opportunities to share your insights with others. This will help reinforce your learning and ensure the impact of this course is long-lasting.
In your workbook, complete Exercise 8: Key Takeaways From The Programme And Opportunities To Teach.
We hope you now feel confident in your ability to apply your negotiation skills effectively and continue developing them in future interactions.
Interactive Project1:38

Requirements

No specific requirements.

Description

Are you ready to unlock your potential as a sales negotiator? Whether you’re an experienced account executive closing multimillion-pound deals or a business development professional looking to sharpen your skills, this bite-sized practical negotiation programme is your fast track to success.

This is not another theoretical course. Designed specifically for busy sales professionals, this online negotiation training delivers powerful, actionable insights in under 45 minutes of video content, supplemented by hands-on exercises and worksheets. In just seven concise lessons, you’ll gain the confidence to approach any negotiation strategically, navigate challenging conversations and secure better deals.

Drawing on the proven techniques of Gavin Presman, a globally recognised negotiation expert and bestselling author, this programme focuses on collaboration, strategy and creating value for both parties. No fluff, no filler - just the essential tools you need to transform your negotiation outcomes.

This programme is designed to provide immediate practical value without wasting your time. Instead of long-winded lectures, each session delivers concise, actionable insights that allow you to quickly apply what you’ve learned. You’ll develop the confidence to approach every negotiation with a clear plan backed by proven techniques and tools to secure the best possible outcomes. By mastering effective negotiation strategies, you’ll not only increase the value of your deals but also create win-win scenarios that benefit both you and your clients. Strengthening your ability to build trust and foster collaboration, this programme will help you establish lasting business relationships that drive long-term success. Plus, each module includes hands-on exercises and ready-to-use templates, ensuring that you can immediately implement these skills in your sales role.

By the end of this course, you’ll save time with concise, high-impact learning, boost your confidence in negotiations, close better deals and build stronger business relationships.

Enrol now to take your negotiation skills to the next level!

Who this course is for:

Experienced sales professionals looking to refine their negotiation skills.
Developing sales professionals eager to negotiate effectively and ethically.
Sales leaders seeking simple tools to coach their team to success.
Anyone in business who needs to secure the best possible deal in sales negotiations.

Negotiation: Use Collaborative Strategies To Maximise Sales

What you'll learn

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Course content

Introduction1 lecture • 10min