
Apply principled negotiation by separating people from the problem, focusing on interests, generating options, and using objective standards to reach fair agreements in tech teams, including distributive and integrative approaches.
Learn the psychology of persuasion and apply six key principles—reciprocity, commitment and consistency, social proof, authority, liking, and scarcity—to internal negotiations in tech companies.
Explore how internal teams negotiate project priorities at a leading tech company, balancing user experience enhancements and AI research through collaboration, data-driven arguments, phased options, and quarterly reassessments.
Explore what a product roadmap is: a high-level strategic document that aligns teams, communicates vision, and guides development with prioritized initiatives, milestones, timeline, and metrics.
Negotiate product roadmaps using a prioritization matrix to balance impact and effort, prioritizing quick wins and major projects. Apply conflict techniques like active listening, common ground, compromise, collaboration, and mediation.
Explore how Airbnb navigated internal roadmap negotiation during rapid growth by balancing technical debt and new features, aligning engineering and marketing, and communicating a transparent, phased plan.
Master the basics of effort estimation to forecast time, resources, and budgets for product development, assess risks, and align stakeholders with planning poker, t-shirt sizing, and use case points.
Explore Brooks Law and the challenges of effort estimation, including onboarding, communication, and integration, and apply buffers, risk management, and stakeholder-driven agile strategies.
Explore how Atlassian uses planning poker within Jira to reach consensus on task effort, combining independent estimates, simultaneous reveals, and structured discussion to improve estimation accuracy and collaboration.
Identify the right stakeholders and tailor communication by using the influence and interest matrix, align goals, and engage product managers, engineers, designers, executives, marketing, sales, and support for project success.
Tailor your communication styles to engineers, product managers, executives, and clients to enhance collaboration, clarify expectations, and drive stakeholder alignment and project outcomes.
Explore Amazon's internal stakeholder mapping and management for a new internal service launch, and learn how engaging executives, IT, operations, HR, and finance drives operational efficiency.
Apply win-win negotiation techniques rooted in empathy to build rapport, identify shared interests, expand the pie, and create mutual value for long-term tech partnerships.
Build trust and rapport in internal negotiations through honest communication, active listening, empathy, and common ground, while leveraging cross-departmental projects and mentorship.
Explore a real-world win-win negotiation between product and engineering at Spotify, aligning priorities to balance new social features with technical debt and scalability.
In today’s fast-paced tech industry, the ability to negotiate effectively and convince stakeholders internally is crucial for success. This course, "Negotiating and Convincing Internally in Tech Companies," is designed specifically for product managers, engineering managers, and anyone involved in product development within a tech company.
You will learn how to overcome common objections, persuade stakeholders of your ideas and features, and navigate internal discussions with confidence. The course covers essential scenarios such as roadmap negotiation, effort estimation, and communicating with different stakeholders.
Key Topics Covered:
Introduction to Negotiation and Persuasion: Understand the basics of negotiation and the psychology behind persuasion.
Roadmap Negotiation: Learn how to align product roadmaps with stakeholder interests and manage conflicting priorities.
Effort Estimation: Master techniques for accurate effort estimation and handling uncertainties.
Communicating with Different Stakeholders: Tailor your communication style to effectively engage with product managers, engineers, executives, and other key stakeholders.
Advanced Negotiation Strategies: Explore win-win negotiation techniques and strategies for building and leveraging relationships within your organization.
By the end of this course, you will have the skills and confidence to lead successful internal negotiations, foster strong stakeholder relationships, and drive your projects to successful completion. Whether you are looking to enhance your current role or prepare for future career opportunities, this course will equip you with the essential tools for internal negotiation success.