
Welcome to Successful Negotiation by Dr. Tanja Hacker
Welcome to the course! Here you will meet your trainer and get an insight into what to expect in the course.
Negotiation is part of everyday life – at work, in business, and even in personal situations. Whether it's salary talks, contracts, client meetings, or private decisions: those who negotiate well, get more.
This course teaches you step by step how to negotiate with confidence and achieve better outcomes – clearly, fairly, and persuasively.
You’ll gain proven techniques, psychological insights, and practical strategies you can apply immediately. Whether you're a beginner or already have experience – this course will level up your negotiation skills.
What You’ll Learn:
· How to prepare effectively for any negotiation
· The key tactics used by top negotiators
· How to handle objections and lead the conversation with confidence
· How to negotiate salaries, prices, contracts, and everyday issues with ease
· How to protect your interests without harming relationships
Who This Course Is For:
· Professionals looking to take control of their careers
· Entrepreneurs, freelancers & business owners
· Managers and team leaders
· Young professionals & career starters
· Anyone who wants to negotiate better in everyday life
Negotiation is not a talent – it’s a skill. And you’re about to master it.
Enroll now and take control of your success – one conversation at a time.
Here you'll find the conclusion of the first chapter
Chapter 1
· Planning – Negotiation Begins in Your Mind
· Negotiation is not an exceptional state – it is reality.
· Mindset: Negotiation begins with your attitude.
· Three goal levels for real clarity.
· Your negotiation sheet – clarity on a single A4 page.
· Plan for the unexpected
· Voice, language, presence – your nonverbal capital.
· The psychological side of planning.
· Preparation begins with inner leadership
· Inner attitude shows outwardly
· Your preparation in practice – step by step
· Preparation is repetition
· Practicing mental composure
· Negotiation is not a fight – it’s a dance
· Align your planning with your goal
Here you'll find the summary of chapter one
Here you'll find the checklist
Chapter 2
· The psychological effect of the anchor
· The 3 most common mistakes in an offer
· How to make a strong offer
· Three levels of an offer
· Language patterns for strong offers
· Psychological safety: Why your counterpart hesitates
· How to create safety
· Body language during the offer
· The art of silence
· Typical reactions – and how to steer them
· Preparing for objections
· If you withdraw – do it with dignity
· Timing: What’s the next step?
· Summary: What you need to know about offers
Here you'll find the conclusion of the second chapter
Here you'll find the summary of chapter two
Chapter 3
· Conversation Leadership Is Not a Speaking Contest
· The Most Important Tactic: Listening with Posture
· Mirroring, Labeling, Summarizing – Three Power Techniques
· The Harvard Approach: Interests Instead of Positions
· Structure for the Conversation – The 5-Step Guide
· The 5 Biggest Mistakes in Negotiations – And How to Avoid Them
· Empathy Is Not a Weakness – But Your Strongest Tool
· Active Listening – In Depth
· When the Conversation Goes in Circles
· Micro-Tactics for Difficult Moments
· What to Do When a 'No' Comes?
· Leading Through Questions Instead of Defensive Arguments
· Your Counterpart’s Inner Movie
· Facilitate Decision-Making – Don’t Force It
· Test Questions – How to Gauge Where They Stand
· Closeness Through Honesty – Even in Uncertainty
· Bringing Conversations Back on Track – When They Drift
· The Opening – Tone Sets the Stage
· Three Ways to Open a Conversation Confidently
· How to Recognize Power Games – And Defuse Them
· Recognizing Patterns – Your Advantage
· Tactical De-Escalation – When It Gets Heated
· The Conversation as a Process – Not a Stage
· The Transition to Closing – Timing & Attitude
· Gentle Closing Techniques – Without “Sales Tricks”
Here you'll find the conclusion of chapter three
Here you'll find the summary of chapter three
Chapter 4
· Why Resistance Is Good
· The 3 Biggest Mistakes in the Face of Resistance
· The Better Attitude: Standing Firm Without Fighting
· The Mechanism Behind the No
· The Question Behind the No
· Technique: The "Soft Bracket"
· The Technique of "Empathic Listening"
· Three Key Sentences in the Face of Resistance
· When the Tone Gets Harsher – Stay Calm
· When Your Counterpart Becomes Dominant, Loud, or Provocative
· The 3 Principles in Verbal Attacks
· De-escalation Sentences – When It Gets Sharp
· The Principle of De-escalation
· What You Should NOT Do
· Your Mental Attitude in Difficult Moments
· The Technique of "Emotional Redirecting"
· Timing: When You Should Pause
· When Your Counterpart Blocks – Emotionally or Factually
· Technique: Emotional Re-engagement
· The Art of Conversation Reversal
· The Technique of Consensus Questions
· The Strategy of Re-definition
· When the Other Becomes Stubborn: Ask Instead of Pressuring
· The Power of Words – Language Patterns for Difficult Phases
Here you'll find the conclusion of chapter four
Here you'll find the summary of chapter four
Chapter 5
· Why a Yes Isn't Enough
· How to Recognize Genuine Commitment
· The Three Most Dangerous Closing Mistakes
· The Technique of Structured Closing
· Body Language & Voice in Closing
· Phrases for Binding Yes Situations
· The Rule of "Three Confirmations"
· Red Flags After the Yes – What to Watch For
· Securing Without Pressuring
· Documenting – But with Feeling
· Phrases for Emotional Reinforcement
· Why Clarity Strengthens Relationships
· When a Yes Falters – What Now?
· Why People "Ghost" – Psychologically Explained
· The Conversation Retrieval Technique
· If the No Still Comes – Stay Professional
· Elegantly "Reactivating" the Offer
· Maintaining Composure – Even After a No
· After the Yes Is Before the Start
· Psychology of Decision Assurance
· First Message After the Deal
· Preparing Handover – Internally or Externally
Here you'll find the conclusion of chapter five
Here you'll find the summary of chapter five
Chapter 6
Why Follow-up is So Crucial
Your Negotiation Journal – Your Personal Learning Space
6 Questions for Your Negotiation Journal
Recognizing Patterns – Your Path to Your Own System
Typical Patterns You'll Recognize
Your Personal Negotiation Playbook
How to Develop Your Own Methodology
Learning Doesn't Mean Accumulating Knowledge—but Increasing Impact
Analyzing Mistakes – Without Self-Devaluation
The Black Swans – Hidden Game-Changers
Here you'll find the conclusion of chapter six
Here you'll find the summary of chapter six
If you think negotiation is just about being clever or persuasive, think again. Real negotiation is a system. And once you master it, everything changes: Your career accelerates. Your voice carries weight. Your confidence grows – in every room, at every table.
This course is your personal training in elite negotiation strategy – designed and taught by Dr. Tanja Hacker, former Vice President and Managing Director at Lidl and Aldi, two of the world’s top five retail giants. With over 20 years of experience negotiating multi-million dollar deals across 29 countries, Tanja shares the exact methods that top executives, global corporations, and world-class leaders use to create results without pressure.
This isn’t theory. This is the field-tested, psychology-backed system she’s used at the highest levels of business – made practical for everyday life.
What Makes This Course Different?
Unlike generic negotiation courses, this is a complete negotiation system built on three pillars:
Clarity – Know exactly what you want and how to get it.
Confidence – Stay calm and composed, even under pressure.
Connection – Use empathy as your advantage, not emotion as your weakness.
Whether you're asking for a raise, closing a deal, setting boundaries, or navigating tough conversations – you'll never enter a negotiation blind again. This course contains the use of artificial intelligence.
What You’ll Learn:
How to prepare like a pro – because the real negotiation starts before the first word
How to make irresistible offers that resonate emotionally, not just logically
Proven tactics like mirroring, labeling, silence and anchoring – used by FBI negotiators and elite dealmakers
How to handle objections and turn a “no” into opportunity
How to close confidently and ensure real follow-through
How to build your own negotiation toolkit – adaptable to any setting: job, business, or personal life
How to use voice, presence, and language
How to reflect, grow, and create long-term negotiation mastery
Who Is This Course For?
Everyone. No title, experience, or background required. From entry-level professionals to seasoned executives, from freelancers to parents — if you deal with people, you’re negotiating.
This course gives you the tools to succeed — in the office, at home, or across the world.