
gift this native advertising course to your team to share fundamentals and top five platforms, plus a certificate, with steps to purchase via the course player.
Explore how native advertising blends with page content and remains nonintrusive while boosting click-through rates. Clearly disclose ads and distinguish native advertising from content marketing.
Explore the rise of native advertising, from historic brand placements to programmatic, AI-driven targeting on premium publishers, and its advantages in engagement, cost efficiency, and PR impact.
Explore native advertising policies and the review process that ensure safe, approved ads, and learn best practices for adverts and landing pages to boost conversions and prevent delays.
Master landing page guidelines for native ads by ensuring policy compliance, avoiding cloaking and misleading tactics, showcasing social proof, above-the-fold content, and a responsive, fast-loading design.
Online Course on Udemy
https://www.udemy.com/course/programmatic-advertising-master-course/?referralCode=5D5C964A4780772A3EB5
eBook & Paperback on Amazon
https://www.amazon.com/dp/B088Q1QQ1F
Consulting Services
http://bit.ly/2WIcWhS
Create a remarketing campaign by setting conversions as the objective, selecting a single ad format with Target CPA, and targeting UK and Ireland while excluding Manchester and Cork.
Manage and optimize native ad campaigns on Outbrain from the campaigns page. Adjust bidding, budgets, scheduling, and targeting; segment by campaign, geo, and interests; track CPC, CTR, and CPA.
Create a native remarketing campaign by selecting the visit my web site objective, setting a daily budget of 20 euros, and using custom audiences to reach the PC Services audience.
Manage and optimize native ad campaigns on the Verizon media platform by monitoring performance and KPIs, editing campaigns, ad groups, and creatives, and scheduling reports.
Premium Media Solutions offers consulting for online advertising, SEO, and marketing analysis, covering paid search, display, programmatic native video, metasearch, social ads, audits, and strategy.
About This Course
At the beginning of this course, I will introduce you to Native Advertising. If you haven’t run native ads in the past, you will find this information quite useful, as you will learn why so many digital marketers have started shifting their efforts towards this form of online advertising. More specifically, you will learn:
What Native Advertising Is
The Reasons Behind This Immense Adoption
The Types of Native Ads
Strategies & Tactics
Guidelines & Best Practices
Marketing Objectives You Can Achieve
How To Measure Success
How To Optimize Campaigns Based on KPIs
Data-Driven Attribution Model
Comparison of The Top Native Advertising Platforms
How To Run Programmatic Native Ads
After covering the fundamentals of Native Advertising, I will show how to create and manage native advertising campaigns on the world's leading native advertising platforms:
Outbrain
Verizon Media
Taboola
Revcontent
MGID
Who Is This Course For?
This course has no pre-requisites and it is suitable for anyone wanting to gain comprehensive knowledge of native advertising, whether they have no experience in the field or already run native advertising campaigns. In other words, this course will take you from the very basics to the more advanced aspects of native advertising. Therefore, it is ideal for:
Digital Marketing Professionals, who have heard about native advertising and wish to grow their skills further to advance their career.
Online Advertisers, who currently run native ads and want to improve the performance of their campaigns.
Professionals with Traditional Marketing Background
Sales, PR, Communication, Creative & IT Professionals
Entrepreneurs & Business Owners, who would like to discover the full potential of native advertising and take their business to the next level.
Excellent Value for Money
High-Quality Course
Well-Designed Presentations
Illustrated Examples
Well-Structured Course
No Fluffing
2+Hour Course
Get Straight to the Information You Need
Build Great Campaigns Within a Few Hours
Certificate of Completion
Advance Your Career
Land a High-Paying Job in Online Advertising
Perform Your Current Job Better
Mobile Application
Download lessons on your Android or iOS device
Take lessons while commuting to worκ