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2021-01-02 01:43:49
30-Day Money-Back Guarantee

This course includes:

  • 2 hours on-demand video
  • 1 article
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
Marketing Digital Marketing PPC Advertising

The Complete Native Advertising Course - 2021

Set Up Native Advertising Campaigns on Outbrain, Taboola, Verizon Media, Revcontent & MGID Within a Few Hours.
Rating: 3.8 out of 53.8 (33 ratings)
139 students
Created by Alex Vasileiadis
Last updated 1/2021
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Native Ad Formats & Types
  • Native Ad Best Practices
  • Landing Page Best Practices
  • Prospecting & Remarketing Tactics
  • Campaign Optimization Tactics
  • Marketing Objectives You Can Achieve
  • How To Measure The Success Of Native Ads
  • How To Run Programmatic Native Ads
  • How To Achieve Outstanding Campaign Results
  • Outbrain Platform
  • Verizon Media Platform
  • Taboola Platform
  • Revcontent Platform
  • MGID Platform
  • Advance Your Career
  • Perform Your Current Job Better
  • Land a High-Paying Job in Programmatic Advertising

Requirements

  • No Prerequisites
  • Suitable for Everybody

Description

About This Course

At the beginning of this course, I will introduce you to Native Advertising. If you haven’t run native ads in the past, you will find this information quite useful, as you will learn why so many digital marketers have started shifting their efforts towards this form of online advertising. More specifically, you will learn:

  • What Native Advertising Is

  • The Reasons Behind This Immense Adoption

  • The Types of Native Ads

  • Strategies & Tactics

  • Guidelines & Best Practices

  • Marketing Objectives You Can Achieve

  • How To Measure Success

  • How To Optimize Campaigns Based on KPIs

  • Data-Driven Attribution Model

  • Comparison of The Top Native Advertising Platforms

  • How To Run Programmatic Native Ads

After covering the fundamentals of Native Advertising, I will show how to create and manage native advertising campaigns on the world's leading native advertising platforms:

  • Outbrain

  • Verizon Media

  • Taboola

  • Revcontent

  • MGID

Who Is This Course For?

This course has no pre-requisites and it is suitable for anyone wanting to gain comprehensive knowledge of native advertising, whether they have no experience in the field or already run native advertising campaigns. In other words, this course will take you from the very basics to the more advanced aspects of native advertising. Therefore, it is ideal for:

  • Digital Marketing Professionals, who have heard about native advertising and wish to grow their skills further to advance their career.

  • Online Advertisers, who currently run native ads and want to improve the performance of their campaigns.

  • Professionals with Traditional Marketing Background

  • Sales, PR, Communication, Creative & IT Professionals

  • Entrepreneurs & Business Owners, who would like to discover the full potential of native advertising and take their business to the next level.

Excellent Value for Money

High-Quality Course

  • Well-Designed Presentations

  • Illustrated Examples

  • Well-Structured Course

No Fluffing

  • 2+Hour Course

  • Get Straight to the Information You Need

  • Build Great Campaigns Within a Few Hours

Certificate of Completion

  • Advance Your Career

  • Land a High-Paying Job in Online Advertising

  • Perform Your Current Job Better

Mobile Application

  • Download lessons on your Android or iOS device

  • Take lessons while commuting to worκ

Who this course is for:

  • Online Advertisers
  • Digital Marketers
  • Native Advertisers
  • PPC Specialists
  • Professionals with Traditional Marketing Background
  • Sales, PR, Communication, Creative & IT Professionals
  • Entrepreneurs & Business Owners

Course content

8 sections • 39 lectures • 2h 12m total length

  • Preview03:24

  • Introduction
    01:33
  • Preview03:26
  • Preview06:33
  • Preview05:56
  • The Types of Native Ad Creatives
    04:09
  • Native Advertising Strategies & Tactics
    11:46
  • Launching Campaigns Without Delays
    01:25
  • The Prohibited & Restricted Categories
    03:17
  • Landing Page Guidelines & Best Practices
    07:35
  • Advert Guidelines & Best Practices
    02:39
  • The Marketing Objectives You Can Achieve
    01:39
  • Measuring The Success of Your Campaigns
    02:46
  • Optimizing Campaigns Based on KPIs
    05:59
  • Leveraging Data-Driven Attribution Modelling
    01:06
  • The Top Native Advertising Platforms
    06:15
  • Running Native Ads Programmatically
    05:13
  • Recap
    04:33

  • Creating a New Account
    00:44
  • Setting Up Your Account
    04:06
  • Creating a Prospecting Campaign
    05:46
  • Creating a Remarketing Campaign
    03:13
  • Campaign Management & Optimization
    02:03

  • Creating a New Account
    01:00
  • Setting Up Your Account
    06:16
  • Creating a Prospecting Campaign
    08:35
  • Creating a Remarketing Campaign
    04:26
  • Campaign Management & Optimization
    04:45

  • Account & Campaign Setup
    02:04
  • Taboola & Outbrain Merger
    00:52

  • Creating a New Account
    00:42
  • Creating a New Campaign
    01:20
  • Campaign Management & Optimization
    01:17

  • Creating a New Account
    00:56
  • Creating & Managing Campaigns
    01:38

  • Gift This Course To Your Team
    01:05
  • Request a Free Consultation
    01:29
  • Thank You, Certificate & Review
    00:44
  • Feedback
    00:01

Instructor

Alex Vasileiadis
Managing Director at Premium Media Solutions
Alex Vasileiadis
  • 4.3 Instructor Rating
  • 280 Reviews
  • 1,070 Students
  • 4 Courses

Alex Vasileiadis is a data-driven digital marketing professional with years of in-house and agency side experience. Over the last decade, he was trusted to manage millions of dollars per year in online advertising campaigns for businesses in both the B2B and B2C spaces across several industries such as Financial, Travel, Real-Estate, Automotive, iGaming, Retail and many more. He has also helped companies operating in difficult niches that are subjected to a lot of regulations succeed in online advertising. In addition to that, he helped several multinational corporations successfully run campaigns in more than 20 different countries including the US, UK, Spain, France, Italy, Canada, Russia and United Arab Emirates, to name a few.

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