The Complete Native Advertising Course - 2021
What you'll learn
- Native Ad Formats & Types
- Native Ad Best Practices
- Landing Page Best Practices
- Prospecting & Remarketing Tactics
- Campaign Optimization Tactics
- Marketing Objectives You Can Achieve
- How To Measure The Success Of Native Ads
- How To Run Programmatic Native Ads
- How To Achieve Outstanding Campaign Results
- Outbrain Platform
- Verizon Media Platform
- Taboola Platform
- Revcontent Platform
- MGID Platform
- Advance Your Career
- Perform Your Current Job Better
- Land a High-Paying Job in Programmatic Advertising
Requirements
- No Prerequisites
- Suitable for Everybody
Description
About This Course
At the beginning of this course, I will introduce you to Native Advertising. If you haven’t run native ads in the past, you will find this information quite useful, as you will learn why so many digital marketers have started shifting their efforts towards this form of online advertising. More specifically, you will learn:
What Native Advertising Is
The Reasons Behind This Immense Adoption
The Types of Native Ads
Strategies & Tactics
Guidelines & Best Practices
Marketing Objectives You Can Achieve
How To Measure Success
How To Optimize Campaigns Based on KPIs
Data-Driven Attribution Model
Comparison of The Top Native Advertising Platforms
How To Run Programmatic Native Ads
After covering the fundamentals of Native Advertising, I will show how to create and manage native advertising campaigns on the world's leading native advertising platforms:
Outbrain
Verizon Media
Taboola
Revcontent
MGID
Who Is This Course For?
This course has no pre-requisites and it is suitable for anyone wanting to gain comprehensive knowledge of native advertising, whether they have no experience in the field or already run native advertising campaigns. In other words, this course will take you from the very basics to the more advanced aspects of native advertising. Therefore, it is ideal for:
Digital Marketing Professionals, who have heard about native advertising and wish to grow their skills further to advance their career.
Online Advertisers, who currently run native ads and want to improve the performance of their campaigns.
Professionals with Traditional Marketing Background
Sales, PR, Communication, Creative & IT Professionals
Entrepreneurs & Business Owners, who would like to discover the full potential of native advertising and take their business to the next level.
Excellent Value for Money
High-Quality Course
Well-Designed Presentations
Illustrated Examples
Well-Structured Course
No Fluffing
2+Hour Course
Get Straight to the Information You Need
Build Great Campaigns Within a Few Hours
Certificate of Completion
Advance Your Career
Land a High-Paying Job in Online Advertising
Perform Your Current Job Better
Mobile Application
Download lessons on your Android or iOS device
Take lessons while commuting to worκ
Who this course is for:
- Online Advertisers
- Digital Marketers
- Native Advertisers
- PPC Specialists
- Professionals with Traditional Marketing Background
- Sales, PR, Communication, Creative & IT Professionals
- Entrepreneurs & Business Owners
Course content
- Preview03:24
Instructor
![Alex Vasileiadis](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.3 Instructor Rating
- 280 Reviews
- 1,070 Students
- 4 Courses
Alex Vasileiadis is a data-driven digital marketing professional with years of in-house and agency side experience. Over the last decade, he was trusted to manage millions of dollars per year in online advertising campaigns for businesses in both the B2B and B2C spaces across several industries such as Financial, Travel, Real-Estate, Automotive, iGaming, Retail and many more. He has also helped companies operating in difficult niches that are subjected to a lot of regulations succeed in online advertising. In addition to that, he helped several multinational corporations successfully run campaigns in more than 20 different countries including the US, UK, Spain, France, Italy, Canada, Russia and United Arab Emirates, to name a few.