
In this training you're going to learn why regular content creation will not only fuel your personal growth as a leader but ALSO bring into focus the ideal education business you want to build.
Creating regular content is like putting all of our efforts on steroids and will make nailing your niche twice as easy.
In this video we cover:
Why "platform" is even included in a course about nailing your niche
Why choosing your platform is kind of like getting married
How most people are just flip flopping on this decision or spreading themselves thin
How content creation reveals your ideal avatar and outcome
What to do if you're nervous about putting yourself out there or sucking
How I found my voice through content creation
In this training we are going to review how to make the critical decision of choosing a "format".
There are 3 big formats for content creation - audio, video, and written.
You'll learn how to think about choosing the best one for you - that you can sustain and enjoy for the long haul.
Access the Niche Scorecard, which contains all the worksheets and exercises, by downloading the attached spreadsheet. It's recommend to upload to Google Sheets for best results.
In this training we will go over why choosing just ONE platform as your main focus is critical when starting out.
In this training we will make the decision on which social media platform is going to be the best fit for your format AND the one you will enjoy hanging out on, engaging with your audience, and growing a following.
Choosing your avatar is WAY more important AND complex than most programs make it out to be.
This is one of the key areas where would be coaches & experts get hung up.
In this training we will go over, at a high level, how to think about choosing your avatar and why it matters.
We will cover:
The true purpose of a business
How most coaches are unclear
Why being remembered matters
The two key benefits of choosing the right avatar
How customers are like friends
Why you don't have an "introvert problem"
How your avatar will give you most of the strategic advice you need
Why choosing the wrong avatar is dangerous and wasteful
How service at the highest level beats all
In this training we will do a deep dive on the RIGHT way to choose your customer avatar. This is the foundation of a successful coaching business so we want to make sure you nail this decision.
If you've struggled with procrastination, it can be caused by a lack of a clear vision.
Simply put, you can't see how you should roll out the products and programs in your coaching business.
You don't want to start working on something only to realize it was the wrong thing - and have to change gears again.
In this training I show you how to use "the grid" to know what products you should create over the course of your career.
In this training you will learn how to decide what you want to offer the market, based around your a) passions and b) skillset.
In this training we will land on the quantifiable, measurable result that your coaching program delivers.
In this training we will go over the ways that you can set yourself apart from the competition by making your outcome "blue".
This will be a recap/final checklist that reviews everything we've covered in this section.
In this training we will review the different "delivery models" available to you and show you how to choose what's best.
In this training we will make the critical decisions like:
How much you should charge for your program
How long your program should be
How many modules you should include (and how to create and name them)
If you are a coach or expert who:
Has trouble identifying your ideal client
Want to coach in a niche but you don't feel qualified
Aren't sure whether to choose a niche you're passionate about or the one you're skilled in
Needs help explaining the exact result your coaching program delivers
Wants to distinguish yourself from your competition by finding your unique angle
Has gone "strategy crazy" trying to post all over the internet but got no results
Wants to earn a six figure/year income while helping others online
Then Nail Your Niche is the course for you. This course will show you how to make the foundational decisions required to have a successful online coaching business. Everything we uncover in this program will inform all of the rest of your content. Every word that you say in your posts, videos, offers, write on your landing pages, and in your emails.
Brian Ellwood is your instructor, and he has built two coaching businesses to the six figure/year range, in two different niches. He has worked directly with some of the biggest names in the business, like Brendon Burchard, Dean Graziosi, and Russell Brunson. He pulls back the curtain on what he learned from the kings of the industry, that allowed him and his clients to grow successful online coaching practices.
This is the course that takes beginner coaches and reveals the blueprint to earning a six figure income while making an impact in the world.