Myndset: Create unique and emotional ideas in 30 minutes

Discover a framework to generate compelling, emotional ideas through ideation in under 30 minutes, alone or in a workshop, and learn what actually makes an idea good.

Train your ideation muscles by generating many ideas, embracing failure, and shaping meaningful, emotional concepts—proven to outperform luck, as with Uber’s emotional edge in transportation.

Discover how great ideas start by solving a real problem and moving from point a to point b fast, thinking differently for your target group, like Uber and Airbnb concepts.

Identify the five pillars of Myndset—vision, technology, mindset, emotions, and presentation—as ingredients guiding ideation. Use these pillars to shape ideas, target your audience emotionally, and craft a compelling pitch.

Discover how vision, technology, mindset, and emotions decks shape trends, target groups, and storytelling to pitch platform ideas like Airbnb with artificial intelligence and 3D printing, and emotional impact.

Define your goal before ideation and move your idea toward solving a problem. Write it down to stay focused and align your group with ideation challenges.

Define your goal, lay out vision, technology, mindset, and three motion cards, then draw and interpret them within 30 minutes to spark unique, emotional ideas.

Explore ideation for mobility and driving education using immersive virtual reality, autonomous driving demos, and in-car simulations that teach safe behavior, risk awareness, and practical driver training.

Explore three mobility ideas using hyper-immersive VR: merge theory and practice in driver education, safely simulate drunk, tired, or arguing driving, and practice driving in destination countries like Japan.

Harness a 30-minute ideation sprint by writing or sketching ideas to boost creativity, generate many ideas (often forty five) and avoid external research during the session.

Use the idea canvas to align your ideation, capture the mobility topic, and craft a vision of changing mobility through a hands-on VR-enabled approach, plus a curious, story-driven presentation.

Identify your goal, select a vision technology and mindset card, and choose three motion cards, familiarize with the cards for 30 minutes, then present your idea in a 10-minute talk.