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Marketing Marketing Fundamentals Marketing Strategy

Must-Know Marketing Fundamentals For Business Success

The Ultimate Guide to Marketing Essentials That Grow Your Business and Income
Rating: 4.4 out of 54.4 (10 ratings)
155 students
Created by Roli Edema
Last updated 12/2018
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Understand how the world's top companies use fundamental marketing principles to generate revenue
  • Discover how to make smart business decisions that grow profit in the long-term
  • Leverage key marketing fundamentals to build success as a business owner or employee
  • Know how individuals think and behave, and how to motivate them to buy your product or service
  • Build an appreciation for the role of marketing in venture success; understand that marketing is not optional

Requirements

  • No previous knowledge is required. Just a willingness to learn. I’ll hold you by the hand and take you step-by-step from beginning to end.

Description

The Ultimate and Most Comprehensive Marketing Course on Udemy


What would it mean to you if were able to grow a very successful, profitable business?

What about if you were able to boost your current career by becoming a more valuable employee through your impressive understanding of marketing?   


This course is the key to building a solid marketing foundation which will help you reach your goals.


Most marketing courses simply skim over a few marketing topics without really relating them to everyday examples and giving you a practical application.

They don't give you a clear understanding of marketing strategy from beginning to end.


I've surfed through a lot of the marketing materials out there, and it seems like most of the time you have to gather your knowledge from here and there, instead of having it together in one comprehensive guide.


Do you want a course that gets right to the heart of matters and teaches you the marketing fundamentals you need to know?


My name is Roli Edema, and this is the super guide to Must-Know Marketing Fundamentals For Business Success.


In this course I will show you how to: 

- Know how individuals think and behave, and how to motivate them to buy your product or service 

- Leverage key marketing fundamentals to build success as a business owner or employee 

-  Build an appreciation for the role of marketing in venture success

- Understand how to make smart business decisions that generate revenue long-term



What will you be learning here?

Section 1 is an introduction to the course and gives you a brief understanding of why marketing is so important.

Section 2 is where the course starts, it's like a Marketing 101 and it teaches you the basics of the basics including who we market to, what we market and how marketing has evolved.

Section 3 is about Consumer Behaviour. We see the various factors that influence consumer purchases and the 5-step process that consumers go through when making a purchase.

Section 4 is about the Marketing Environment and how external forces affect how marketers operate. We also look at Segmentation, Targeting and Positioning approaches to marketing. Understanding the marketing environment is key to understanding marketing strategy and the forces that influence major companies.

Section 5 is a Mini-Guide to Market Research, we look at the key steps you take when researching about new business ideas and the best practices to keep in mind.

Section 6 uncovers what's really behind products and services and how marketers use them to create customer value.

Section 7 is about branding: the different types of brands, what we can learn from top brands, and how to go about developing a brand name.

Section 8 is about the new product life cycle and how every product moves through stages from birth to death. We also learn how we can stop products from losing appeal with consumers. We'll learn how a smart marketing strategy helps us re-use and recycle.

Section 9 is about pricing and we consider four pricing approaches that marketers use to attract customers.

Section 10 is about marketing communications. There are many tools you will want to use to reach your customers and we dive deep into advantages and disadvantages of each.

Section 11 is about customer relationship management. We can't talk about marketing fundamentals without covering this central topic. Once you get customers who love your product and buy from you, you'll want to keep them. This lecture show you how.

Section 12 is a review of the course. Now it's left to you to apply and generate revenue!


Learning marketing fundamentals opens a world of opportunities - once you've learned the basics you can go on to develop marketing strategy and apply what you've learned to the real world.


There's a lot of interesting things to discover in this marketing training course. The best way to get ahead is to get started.

Join the course now now.

Who this course is for:

  • Curious learners who want to understand how marketing plays a major role in the world around us
  • Budding entrepreneurs who want to implement time-tested marketing fundamentals to build a profitable business
  • Business owners who want to improve their marketing skills to develop effective strategies and boost sales
  • Highly motivated employees who want to stand out and get noticeable results for their company
  • Students who are about to enroll in a post-secondary business/marketing program and want to 'wow' their future professors

Course content

12 sections • 40 lectures • 3h 0m total length

  • Preview04:03
  • Preview02:17

  • Preview03:47
  • Preview04:08
  • Marketing Then Vs. Now
    04:23
  • Where Marketing Can Take You
    04:53
  • Section 2 Quiz
    4 questions

  • The Purchase Decision Process
    03:31
  • Purchase Decision Process cont'd
    04:55
  • Situational and Psychological Influences on Consumer Behaviour
    04:46
  • Consumer Risk, Learning and Brand Loyalty
    04:50
  • People Influence People - Socio-Cultural Influences on Consumer Behaviour
    07:15
  • Section 3 Quiz
    4 questions

  • The Impact of Demographic Forces on Marketing
    03:30
  • How Economic and Socio-Cultural Forces Work
    03:52
  • Technology, Competition and the Law
    05:39
  • How We Segment The Market
    06:49
  • Targeting, Customer Personas & Positioning
    04:42
  • Section 4 Quiz
    4 questions

  • Intro to Market Research
    03:33
  • Next Key Steps to Market Research
    06:35
  • Section 5 Quiz
    4 questions

  • What's in a Service?
    04:38
  • The Total Product Concept
    03:24
  • Consumer vs. Business Products
    06:03
  • Section 6 Quiz
    4 questions

  • Introduction to Branding
    03:36
  • What Makes Great Brands Great
    05:12
  • What's in a Brand Name?
    03:15
  • Section 7 Quiz
    4 questions

  • The Stages of the Product Life Cycle
    06:58
  • How Product Life Cycles Can be Extended
    04:27
  • Why New Products Succeed or Fail
    03:38
  • 7 Steps to Developing a New Product
    05:51
  • Section 8 Quiz
    4 questions

  • How Marketers Set Price: First Stop - Demand
    03:35
  • More on Demand-oriented Approaches
    04:42
  • Pricing Based on Cost & Competition
    05:53
  • We're Here to Make a Profit!
    04:25
  • Section 9 Quiz
    4 questions

  • Inbound and Outbound Marketing
    04:16
  • How Advertising Works
    06:32
  • Public Relations and Sales Promotion
    04:10
  • Sell or Be Sold
    03:25
  • Alternative Marketing Communication Approaches
    03:57
  • Section 10 Quiz
    4 questions

Instructor

Roli Edema
Entrepreneur, Computer Scientist, Digital Marketer
Roli Edema
  • 4.4 Instructor Rating
  • 10 Reviews
  • 155 Students
  • 1 Course

I have been creating online content and connecting with students/readers around the world for the last 5+ years. I own and manage a personal development and lifestyle website and spend hours each week blogging and maintaining a social media presence.

I am very passionate about marketing and communications. I believe that everyone has a unique offering and that marketing helps you present yourself in the best possible way. Through personal development and the experience that comes with daily living, we can teach ourselves new skills and have a greater impact on those around us.

My aim is to create a life of freedom and location independence, I find great joy in interacting with and helping those who have an interest in the subjects I like to teach.

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