Must-Know Marketing Fundamentals For Business Success
4.3 (9 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
151 students enrolled

Must-Know Marketing Fundamentals For Business Success

The Ultimate Guide to Marketing Essentials That Grow Your Business and Income
4.3 (9 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
151 students enrolled
Created by Roli Edema
Last updated 12/2018
English
English [Auto-generated]
Current price: $65.99 Original price: $94.99 Discount: 31% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 3 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Understand how the world's top companies use fundamental marketing principles to generate revenue
  • Discover how to make smart business decisions that grow profit in the long-term
  • Leverage key marketing fundamentals to build success as a business owner or employee
  • Know how individuals think and behave, and how to motivate them to buy your product or service
  • Build an appreciation for the role of marketing in venture success; understand that marketing is not optional
Requirements
  • No previous knowledge is required. Just a willingness to learn. I’ll hold you by the hand and take you step-by-step from beginning to end.
Description

The Ultimate and Most Comprehensive Marketing Course on Udemy


What would it mean to you if were able to grow a very successful, profitable business?

What about if you were able to boost your current career by becoming a more valuable employee through your impressive understanding of marketing?   


This course is the key to building a solid marketing foundation which will help you reach your goals.


Most marketing courses simply skim over a few marketing topics without really relating them to everyday examples and giving you a practical application.

They don't give you a clear understanding of marketing strategy from beginning to end.


I've surfed through a lot of the marketing materials out there, and it seems like most of the time you have to gather your knowledge from here and there, instead of having it together in one comprehensive guide.


Do you want a course that gets right to the heart of matters and teaches you the marketing fundamentals you need to know?


My name is Roli Edema, and this is the super guide to Must-Know Marketing Fundamentals For Business Success.


In this course I will show you how to: 

- Know how individuals think and behave, and how to motivate them to buy your product or service 

- Leverage key marketing fundamentals to build success as a business owner or employee 

-  Build an appreciation for the role of marketing in venture success

- Understand how to make smart business decisions that generate revenue long-term



What will you be learning here?

Section 1 is an introduction to the course and gives you a brief understanding of why marketing is so important.

Section 2 is where the course starts, it's like a Marketing 101 and it teaches you the basics of the basics including who we market to, what we market and how marketing has evolved.

Section 3 is about Consumer Behaviour. We see the various factors that influence consumer purchases and the 5-step process that consumers go through when making a purchase.

Section 4 is about the Marketing Environment and how external forces affect how marketers operate. We also look at Segmentation, Targeting and Positioning approaches to marketing. Understanding the marketing environment is key to understanding marketing strategy and the forces that influence major companies.

Section 5 is a Mini-Guide to Market Research, we look at the key steps you take when researching about new business ideas and the best practices to keep in mind.

Section 6 uncovers what's really behind products and services and how marketers use them to create customer value.

Section 7 is about branding: the different types of brands, what we can learn from top brands, and how to go about developing a brand name.

Section 8 is about the new product life cycle and how every product moves through stages from birth to death. We also learn how we can stop products from losing appeal with consumers. We'll learn how a smart marketing strategy helps us re-use and recycle.

Section 9 is about pricing and we consider four pricing approaches that marketers use to attract customers.

Section 10 is about marketing communications. There are many tools you will want to use to reach your customers and we dive deep into advantages and disadvantages of each.

Section 11 is about customer relationship management. We can't talk about marketing fundamentals without covering this central topic. Once you get customers who love your product and buy from you, you'll want to keep them. This lecture show you how.

Section 12 is a review of the course. Now it's left to you to apply and generate revenue!


Learning marketing fundamentals opens a world of opportunities - once you've learned the basics you can go on to develop marketing strategy and apply what you've learned to the real world.


There's a lot of interesting things to discover in this marketing training course. The best way to get ahead is to get started.

Join the course now now.

Who this course is for:
  • Curious learners who want to understand how marketing plays a major role in the world around us
  • Budding entrepreneurs who want to implement time-tested marketing fundamentals to build a profitable business
  • Business owners who want to improve their marketing skills to develop effective strategies and boost sales
  • Highly motivated employees who want to stand out and get noticeable results for their company
  • Students who are about to enroll in a post-secondary business/marketing program and want to 'wow' their future professors
Course content
Expand all 40 lectures 03:00:11
+ Marketing Principles You Should Know Know First
4 lectures 17:11
Marketing Then Vs. Now
04:23
Where Marketing Can Take You
04:53

Test your knowledge on the basics from Section 2.

Section 2 Quiz
4 questions
+ Let's Learn About Consumer Behaviour
5 lectures 25:17
The Purchase Decision Process
03:31
Purchase Decision Process cont'd
04:55
Situational and Psychological Influences on Consumer Behaviour
04:46
Consumer Risk, Learning and Brand Loyalty
04:50
People Influence People - Socio-Cultural Influences on Consumer Behaviour
07:15

Test your knowledge on consumer behaviour from Section 3.

Section 3 Quiz
4 questions
+ The Marketing Environment and Segmentation
5 lectures 24:32
The Impact of Demographic Forces on Marketing
03:30
How Economic and Socio-Cultural Forces Work
03:52
Technology, Competition and the Law
05:39
How We Segment The Market
06:49
Targeting, Customer Personas & Positioning
04:42

Test your knowledge on the marketing environment and segmentation from Section 4.

Section 4 Quiz
4 questions
+ A Mini Guide to Market Research
2 lectures 10:08
Intro to Market Research
03:33
Next Key Steps to Market Research
06:35

Test your knowledge of market research from Section 5.

Section 5 Quiz
4 questions
+ So You Think You Know Products and Services?
3 lectures 14:05
What's in a Service?
04:38
The Total Product Concept
03:24
Consumer vs. Business Products
06:03

Test your knowledge of products and services from Section 6.

Section 6 Quiz
4 questions
+ Branding
3 lectures 12:03
Introduction to Branding
03:36
What Makes Great Brands Great
05:12
What's in a Brand Name?
03:15

Test your knowledge on branding from Section 7.

Section 7 Quiz
4 questions
+ New Products: How they Move From Birth to Death
4 lectures 20:54
The Stages of the Product Life Cycle
06:58
How Product Life Cycles Can be Extended
04:27
Why New Products Succeed or Fail
03:38
7 Steps to Developing a New Product
05:51

Test your knowledge on new product development from Section 8.

Section 8 Quiz
4 questions
+ Put a Price on the Product
4 lectures 18:35
How Marketers Set Price: First Stop - Demand
03:35
More on Demand-oriented Approaches
04:42
Pricing Based on Cost & Competition
05:53
We're Here to Make a Profit!
04:25

Test your knowledge of pricing from Section 9.

Section 9 Quiz
4 questions
+ How Marketers Reach Consumers
5 lectures 22:20
Inbound and Outbound Marketing
04:16
How Advertising Works
06:32
Public Relations and Sales Promotion
04:10
Sell or Be Sold
03:25
Alternative Marketing Communication Approaches
03:57

Test your knowledge of marketing communications from Section 10.

Section 10 Quiz
4 questions