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Music Business 2026: Everything you need to know!
New

Music Business 2026: Everything you need to know!

Transform from an independent artist into a profitable music business. Master social media, releases, and royalties
New
Created byAmir Marcus
Last updated 5/2026
English

What you'll learn

  • Build a cohesive, magnetic artist brand and narrative structure that turns casual listeners into a dedicated, long-term fanbase.
  • Master modern algorithms (TikTok, IG, YouTube) to drive consistent, high-quality organic traffic and real engagement to your music.
  • Execute a proven 6-week release blueprint to trigger Spotify's BART algorithm, maximize algorithmic streams, and grow your followers.
  • Navigate the complex royalty collection ecosystem, register your copyrights correctly, and collect 100% of your earned global royalties.

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Course content

14 sections • 14 lectures • 1h 57m total length

  • Introduction2:52

    Welcome to the business side of music. I'm Amir, producer and head of EXM Productions. I built this course because I see too many independent artists leaving money on the table and releasing music into a void. Over the next 2 hours, we are breaking down royalties, social media growth, and streaming algorithms so you can run your art like a real business.

Requirements

  • No prior music business or marketing experience is required. This course breaks down complex industry systems and algorithms into simple, step-by-step instructions. Basic familiarity with social media and streaming platforms. You should know your way around Instagram, TikTok, YouTube, and Spotify as a user. Original music in the works. You should have at least one original song ready to release, or be actively working on music that you plan to release in the near future. A computer or smartphone with internet access. You will need this to set up your royalty collection accounts, manage your distributor, and post your content. An open mindset. A willingness to stop relying on "luck" and start treating your art like a real, sustainable business.

Description

Great music without a system is just a well-kept secret.

In today’s industry, releasing a great track is only the starting line. Too many independent artists drop their music into a black hole, crossing their fingers and hoping the Spotify gods or social media algorithms will magically notice them.

I’m Amir Marcus, producer, composer, and head of EXM Productions. From running an independent label to landing music on major TV shows like CSI, Arrow, and The Jacksons 5, I’ve learned one hard truth: You have to treat your art like a real business. This course is the exact playbook we use. Over 13 comprehensive lectures, we are going to strip away the guesswork, reverse-engineer the algorithms, and give you the structural blueprint to build a sustainable, profitable music career.


What You Will Learn in This Course:

  • Architect an Iconic Brand: Stop relying on random aesthetics or "vibing." You will learn how to build a systemized brand book, a 3-layer narrative system, and an owned digital ecosystem (websites and mailing lists) that turns casual scrollers into dedicated superfans.


  • Master the Social Media Engine: Get the specific growth architectures for Instagram, TikTok, and YouTube. You will learn how to balance organic growth with paid promotion and maintain an "Always On" content strategy without suffering from creative burnout.


  • Hack the Spotify Algorithm (BaRT): We pull back the curtain on exactly how Spotify evaluates your music. You will get our strict, step-by-step 6-Week Action Plan to properly release your music, trigger algorithmic playlists, and maximize your streams.


  • Collect Your Hidden Royalties: Stop leaving money on the table. We break down the complex "plumbing" of the music industry from master rights to publishing and mechanicals, complete with real-world case studies, so you know exactly how to collect every cent you earn.


Who Is This Course For?

Independent Artists & Producers who are tired of low stream counts and want a data-driven system to grow their audience.

Up-and-Coming Label Owners who want to understand the exact infrastructure required to launch and monetize their roster.

Musicians who want to stop relying on luck and start building enduring, profitable careers.

If you are ready to stop guessing and start building, let’s get to work.

Who this course is for:

  • Independent musicians, singers, and bands who are tired of releasing music into the void and want a proven, step-by-step strategy to build a dedicated, long-term fanbase. Music producers and beatmakers who want to master the business side of the industry, secure their proper royalty splits, and ensure they are paid for every single stream. Independent label managers and artist developers looking for a data-driven, updated blueprint to successfully launch their artists and scale their roster's algorithmic reach. DIY creators who want to stop guessing with social media algorithms (TikTok, Instagram, YouTube) and learn how to effectively trigger the Spotify machine to drive real, organic growth. Any artist in the music space who wants to stop leaving hard-earned money in the industry's "black box" by learning how to properly register copyrights and collect 100% of their global royalties.

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