Music Promotion Full Certification Course

Name: Music Promotion Full Certification Course
Rating: 4.5 (9 reviews)

An artist's step-by-step guide to the pinnacle of musical success.

Created byOtto K. Schwarz

Last updated 8/2024

English

English [Auto],

What you'll learn

Where are the money havens in the music industry and how to attract the investors for music production
Digital distribution - how to get your music onto all music platforms and get playlisted + physical distribution - trends, opportunities & advices
Investigate how to deal with all the stages of your music creation process - from scratch to mixed and well-designed musical release
Build a smart approach to your listener with the tools of social and cognitive psychology. Define your listener’s detailed portrait
Learn about your own psychological barriers that block a successful music career. Clarify the resources are needed to move forward
Get known of how to create an artistic image, write your personal story and biography in attractive and inspiring way

Course content

1 section • 10 lectures • 1h 24m total length

Finding Your Path16:01
Discover a practical path to earning in the music industry, combining distribution to playlists and charts with freelance work, studio sessions, live performances, media music, sound design, and education.
The Investment Strategy6:25
Discover how to fund a musical career by finding investors and producers, building a strong portfolio, and leveraging online presence to attract funding, crowdfunding, contests, and brand partnerships.
Psychological Review6:57
Explore how psychology shapes music promotion by identifying destructive beliefs, neutralizing them with facts, and leveraging material assets, information, networks, time, energy, beliefs, and social status for successful music career.
The Portrait of Your Listener4:34
Define your artist image and achieve product market fit by detailing the listener portrait from preliminary assumptions and post fact statistics, including platforms, locations, and preferences.
This Is Your Story16:18
Discover how to craft an authentic artist image and compelling story by aligning your true identity, visuals, and archetypes with your music to engage listeners across social networks.
Recording6:53
Record and mix music using a laptop with a digital audio workstation (DAW), then master, design album art, and plan a promotion strategy for release on digital platforms.
Your Release6:25
Plan your release strategy with a timeline spanning six months, starting with singles to build momentum, coordinating mixing, mastering, visuals, and social media promotion for steady playlist and influencer support.
Digital Distribution10:01
Explore digital distribution to place music on Spotify, Apple Music, Deezer, and Bandcamp, maximize revenue through playlists, sales on Bandcamp, and YouTube monetization, and build devoted fans.
Physical Distribution5:12
Learn digital and physical distribution strategies with Bandcamp on-demand CDs, vinyl editions, and branded merch to grow revenue and audience.
The World Is Yours6:01
Build your music career by creating a strong online presence with a website, bio, photos, and social pages; use press releases to gain media attention and network purposefully.

Requirements

The course is suitable both for beginners as well as advanced music-related professionals. The course will be fruitful for representatives of any creative industries, since the proposed tools may be used in promotion and personal development universally

Description

Hi, I'm Otto K. Schwarz, award-winning music composer, label manager and well-known sound designer. I have come a long way in the music industry and interacted with many specialists in different areas (music production, sound design, film scoring, etc.). I'll be your guide and show the laws of money attraction in these areas. You should not spend years gathering this knowledge. This course will help you to prioritize your activities correctly and achieve success step by step. After completing the course, you will be well versed in the specifics of music promotion and production processes, and able to pave your own path to the top of the musical Olympus.

Get rich or… no «or». We’ll take a look at the areas of the music industry and their features, understand how to build your success story and earn money there. We’ll talk regarding the ways to attract the investments and clarify the key costs.

Strategic thinking. You will be able to build a strategic plan for the development of you as an artist, as well as to form a project plan for music releases using the approach of project management. In addition to that, we'll break down 7 key resources required to meet your goals in the music industry, and we check what is required to be added or improved.

Scientific methods. We will touch the realm of psychology by looking at how Jung's 12 key archetypes are reflected in the music industry and how to use them to increase your fan base. Some cognitive psychology’s advices will be helpful to write a biography and artist’s story.

Step-by-step. We'll go over all the steps of building an artist image - from describing your strengths to shaping your look and unusual features. All the steps of music production and music promotion opportunities to get the successful music release will be revealed.

Distribution tactics. Both digital and physical music distribution strategies are described. The questions of how to organize the distribution, how to be playlisted and promote your music compositions are discussed.

Welcome to the journey that will bring a real positive transformation to your music career!

Who this course is for:

Musician-related professionals who interested to increase their popularity and fan base
Beginner music artists curious how to be successful in the music industry
Creative industries artists who are searching personal development and new promotion methods