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Keep shoppingMusic Release Blueprint: 2020 Music Marketing Strategies
27 students
Music Release Blueprint: 2020 Music Marketing Strategies
You've Just Made Your Single, EP, or Album! NOW WHAT??!
Created byBenjamin Groff
Last updated 10/2020
English
English [Auto],
What you'll learn
- How to Properly Release and Market Your Music! Learn Exactly What to do and When from 5-6 Weeks from Your Release Date All the Way to Your Release Date/
- Learn How to Upload Your Music, Set up Digital Marketing Campaigns, Hire a PR Person, Get Playlisting and More!
- Get the Actual Release Plan Generating Over 150 Million Streams for Our Label, We Are: The Guard - Plus Over 40 Post Release Marketing Ideas!
- Learn How to Be Your Own Label!
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Course content
12 sections • 66 lectures • 13h 15m total length
Requirements
- Have A Finished Piece of Music Ready for Release (a Single, EP or Album)
- Be Interested in Releasing Music and Having Success Streaming at Spotify, Apple, Getting Synchronization Licenses and More!
Description
Are you a music artist struggling with a real plan on how to promote your music? Do you have your music release ready - but don’t know where to start? Are you overwhelmed with even where to begin, how to get your music online, which digital distributor to use, how to get Spotify and Apple editorial playlisting, how to hire a PR person, or how to run your digital advertising, let alone all the tips and tricks that the pros use?
Or is it release day and suddenly there’s 50 things you forgot to do. Or do you even have a plan? HINT: “Let’s just put it out” – is not a plan!
We have the solution! Get and learn the exact release plan that’s garnered our own label over 150 million streams.
Yes! Enter the Digital Release Blueprint. My name is Benjamin Groff. I’ve been in the music business for over 25 years, working for the majors but also hired to start the 1st U.S. office of Kobalt Music where I helped build the company for 10 years as Executive VP of Creative, where I signed much of the key roster at the time. Some of my favorite key artist signings include: Grimes, The Lumineers, Kelly Clarkson, SOPHIE, Overcoats, Tiesto, Cut Copy, Big Freedia, Ryan Tedder, TOKiMONSTA, Caroline Polachek, Ariel Pink, and OneRepublic to name just a few. Most recently, I’ve been running my own publishing company, Brill Building, where a few of the above are on my current roster.
I’ve also had over 100 releases on my label, We Are: The Guard, which have garnered over 100 Million streams on Spotify alone! I’ve learned all my lessons the hard way – meaning spending my own money, figuring out new strategies, what works and what doesn’t - all on my own dime. I’ve had some big wins, but also by learning through mistakes, I’ve formulated and created a release plan for our label that just works.
What I’m offering is my entire release plan along with detailed step by step instruction – for you! That’s right. After 100 music releases, I’ve created a systematic plan on EXACTLY what you need to do 6 weeks before the release, 5 weeks, 4 weeks, etc… all the way up to days before the release, the day of release, and post release activities.
The number 1 rule is you need a plan! And a plan that’s mapped out, written down, shareable, and communicable with your team - so you know who’s doing what. This is the course that will show you how to release music as a professional!
Who this course is for:
- Independent Music Artists Looking to Release Their Own Songs
- Artist Managers Looking to Create a Real Release Plan