The Music Publicity Insider's Guide
What you'll learn
- By the end of this course, you will be able to take your unique musical identity and craft it into an idea the media will love
- You will understand what life is like from a journalist's perspective and use that knowledge to serve their real needs and get more press as a result
- You will impress your friends and business connections with the wave of free media exposure that seems to effortlessly come your way
Requirements
- The ability to use a computer, play MP3 and video files, and print PDF worksheet
- An eagerness to learn a fresh way to pursue media exposure for your music
Description
Learn How to Craft News Hooks and Story Ideas That Land You Mega Media Exposure!
To really get the media exposure you deserve, you must get inside the heads of journalists, bloggers, and music reviewers. You need to understand life from their perspective and what gets their attention (as well as what ticks them off).
Only then can you craft the news hooks and story ideas that will lead to mega exposure for your music.
Here’s what you get inside this course:
Lesson 1 — Your Expanded Definition of Journalism and the Media. We start with an important overview of what media and publicity are, and how the landscape has vastly changed in recent years.
Lesson 2 — An Insider’s View of the Music Media. Here I reveal what I learned during my 10 years running a music magazine. These are the crucial perspectives most self-promoters completely miss. Once you know what matters most to journalists, you’ll get a LOT more press.
Lesson 3 — The Power of PR Headlines and Subheads. In this lesson we take a deep dive into “news hooks” and “story ideas.” I critique several press release headlines to show you how to distill the essence of your pitch into as few words as possible.
Lesson 4 — The “Indirect Method” of Media Exposure. Very few “experts” teach this method of getting publicity, especially in the music world. If you truly put this untapped technique into action, you would double or triple your media exposure.
Lesson 5 — Twelve Questions to Help You Uncover Stellar News Hooks. Sometimes artists are too close to themselves to see all the media-friendly aspects of their lives and careers. Use these 12 simple worksheet questions to uncover the hidden gold in your story.
The bulk of the course is delivered via audio lessons with accompanying worksheets.
Who this course is for:
- Self-promoting, independent musicians
- Aspiring music publicists
- Established music PR pros
Instructor
![Bob Baker](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.2 Instructor Rating
- 717 Reviews
- 11,483 Students
- 8 Courses
Bob Baker is on a lifelong mission to help musicians, authors and creative entrepreneurs of all kinds use their talents and know-how to make a living and make a difference in the world.
He is the author of the highly acclaimed Guerrilla Music Marketing Handbook and several other books, including 55 Ways to Promote & Sell Your Book on the Internet, Unleash the Artist Within, and Branding Yourself Online. He also developed the “Music Marketing 101” course at Berklee Online, the continuing education division of Berklee College of Music.
Bob is an active musician, workshop leader, visual artist, and former music magazine editor who teaches creative people how to get exposure, connect with fans, and increase their incomes through their artistic passions.
He has served several terms as president of the St. Louis Publishers Association, was a regular presenter at IBPA‘s Publishing University, and is an advocate for the self-publishing movement.
He has appeared in the media on NPR’s “Morning Edition” and “Marketplace” and in such publications as Publishers Weekly, The Guardian in the U.K., Electronic Musician, Music Connection, VIBE magazine, Canadian Musician, E! Online, and even The Onion!