Music Marketing and Music Promotion 101: Find Your Audience!
What you'll learn
- How to effectively grow a brand
- How to promote music without spamming
- How to present yourself as an artist
- How to get your music heard
- Have music to promote, or upcoming releases
Are your music promotion efforts falling flat?
Frustrated that nobody cares?
Then this is the course for you.
We show you step-by-step how to present yourself online, make valuable connections, and build a REAL following on social media.
Tomas George is a full-time music production instructor and educator.
Christopher Carvalho helps independent artists release their music.
What is this Music Marketing and Music Promotion Course all about?
In this course, you will learn from real-life case studies on how to market and promote your music online.
In this course we'll look at:
• How to promote your music on Reddit
• How to network with industry people on LinkedIn
• How to properly format your Instagram page
• How to create a professional Electronic Press Kit (EPK)
• How to set up a Fan Club (Patreon)
• How to sell music on Bandcamp
• How to create custom T-Shirts (Merch)
• How to quickly create amazing social media posts
• Photography essentials
• Case study of a Live Music Video Editing Project
• And much more!
After you have taken this course, you will have a better understanding of how to build your brand, a loyal audience, and more confidently promote yourself and a producer or artist.
Start building your music brand today!
Go ahead and click the enroll button, and we'll see you in lesson 1!
Tomas and Christopher.
Who this course is for:
- Anyone looking to get started promoting their releases
- Anyone looking to build valuable relationships in the music community
Hi, Tomas here. I'm a UK Music Producer, Composer and Audio Engineer.
I've been producing and writing music now for over fifteen years and I've got an MMus Masters Degree in Music Production and a BA (Hons) Degree in Music Composition.
I really enjoy writing and producing all types of music, but I especially love teaching it online.
Since 2016, I've been creating online courses that over 300,000 students from around the world have taken.
My courses teach the skills to help you learn and improve at music and audio production.
Hi, I’m Christopher. I run Unlock Your Sound — an online resource for artists, producers, and industry professionals.
I have worked with brands including Tunecore, Distrokid, The London Sinfonietta, The Academy of Contemporary Music (ACM), and Music Ally.
I’ve had the pleasure of working with amazing talent including Labi Ramaj, Elisabeth Elektra, VARGENTA, Peter Ngqibs, Christian Prior, Ophelia’s Eye, Cheri Lyn, Simone Silvestroni, Gerald Duchene, and many others.
How I started Unlock Your Sound
It started as a very broad concept. I had an abstract vision in mind but it’s taken years to refine and articulate it.
In the beginning, we were helping artists with their audio. As we would work on their music, I would ask them what their goals and intentions were. Many of our clients didn’t have a solid answer to this question. At best, they were going to upload the music to Soundcloud and post about it on Facebook.
It became clear to me that artists needed help organising these thoughts.
At the same time, DIY music distribution was emerging, but it was still a new concept to many. Some didn’t even know you could get on Spotify without a label! So I would help musicians through the process of distributing and releasing. And from there, the branding, through storytelling, to direct marketing.
Most artists come at this thinking they only need to get their music heard.
But that’s not the end game.
The goal is to build a brand and an audience that resonates with it.
At any one point, there is more than one answer to this question. The end game is to create a decentralised music economy. One where fans and artists exchange value directly. Everything I do points in this direction.
Founded by Tomas George and Christopher Carvalho Early 2018
DMM is an online community and academy aimed at teaching budding artists the world over how to get the best out of what they have at home.
Based in Leeds, UK. Digital Music Masters specialises in creating practical music production content and resources for producers, singers, songwriter, and audio engineers.