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Music Marketing and Music Promotion 101: Find Your Audience!
Rating: 4.2 out of 5(178 ratings)
1,327 students

Music Marketing and Music Promotion 101: Find Your Audience!

Learn Music Marketing + Music Promotion with Pro Level Branding + Marketing Techniques for Music Artists and Producers
Last updated 6/2026
English

What you'll learn

  • How to effectively grow a brand
  • How to promote music without spamming
  • How to present yourself as an artist
  • How to get your music heard

Course content

8 sections27 lectures2h 7m total length
  • Introduction and What You're Going to Learn1:45

Requirements

  • Have music to promote, or upcoming releases

Description

Are your music promotion efforts falling flat?

Frustrated that nobody cares?

Then this is the course for you.

We show you step-by-step how to present yourself online, make valuable connections, and build a REAL following on social media.


Tomas George is a full-time music production instructor and educator.

Christopher Carvalho helps independent artists release their music.


What is this Music Marketing and Music Promotion Course all about?

In this course, you will learn from real-life case studies on how to market and promote your music online.

In this course we'll look at:  

• How to promote your music on Reddit

• How to network with industry people on LinkedIn

• How to properly format your Instagram page

• How to create a professional Electronic Press Kit (EPK)

• How to set up a Fan Club (Patreon)

• How to sell music on Bandcamp

• How to create custom T-Shirts (Merch)

• How to quickly create amazing social media posts

• Photography essentials

• Case study of a Live Music Video Editing Project

• And much more!

After you have taken this course, you will have a better understanding of how to build your brand, a loyal audience, and more confidently promote yourself and a producer or artist.


Start building your music brand today!

Go ahead and click the enroll button, and we'll see you in lesson 1!

Cheers,

Tomas and Christopher.

Who this course is for:

  • Anyone looking to get started promoting their releases
  • Anyone looking to build valuable relationships in the music community