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30-Day Money-Back Guarantee

This course includes:

  • 2.5 hours on-demand video
  • 2 articles
  • Full lifetime access
  • Access on mobile and TV
Music Other Music Music Marketing

Music Marketing and Music Promotion 102: Essentials

How to build a release strategy, market your music, build your audience, and design and create merch for your fans
Bestseller
Rating: 4.4 out of 54.4 (17 ratings)
235 students
Created by Tomas George, Christopher Carvalho, Digital Music Masters
Last updated 9/2020
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Marketing concepts
  • Tips on building a release strategy
  • Tips on organising a release
  • What NOT to do when promoting music
  • Email marketing
  • Creating and selling merch

Requirements

  • You must be eager to learn about music marketing and music promotion

Description

Got music to release but not sure what to do?

This course was designed for you.

The videos in this course are designed specifically to help artists and producers like you, confidently release and market their music.

Tomas George is a full-time music production instructor and educator

And Christopher Carvalho runs Unlock Your Sound, helping independent music artists release their music, and build their businesses. Christopher uses these principles and strategies on a daily basis with his artist clients.

In this course, we teach you timeless marketing principles that focus on what matters most, building and cultivating a loyal fan base.

This course will cover such topics as : 

• Tips for Building a Release Strategy

• Organizing a Release in Trello

• Marketing Funnels for Music Artists

• Building an Audience and Setting up a Welcome Message in Mailchimp

• What NOT to do When Promoting your Music

• Marketing Lingo

• An Introduction to Print on Demand Merch and Teespring

• Different ways to Design your T-Shirts

• Finding Freelancers to help Design your Merch

• Instagram Merch Tips

• And Much More!

By the end of the course, you'll be able to take the concepts and strategies you learned and apply them forever.

Our Promise to You

If you have any questions about the content, we will always be responsive to questions and direct messages. 

If this sounds like the course you need, then hit the enroll button and we'll see you in the first lecture!

Cheers,

Tomas and Christopher

Who this course is for:

  • Anyone looking to release music but not sure what to do
  • Any artist, producer, or songwriter looking to learn marketing

Course content

6 sections • 25 lectures • 2h 15m total length

  • Preview01:20

  • Introduction to This Section
    00:10
  • Preview13:01
  • Getting Started Organizing a Release in Trello
    03:39
  • The No. 1 Platform for Music Artists
    03:04
  • The Importance of Building an Email List
    06:16
  • Marketing Funnels for Music Artists
    03:53
  • Preview04:35
  • Setting up a Welcome Message in Mailchimp
    02:37
  • Preview06:08
  • Marketing Lingo
    04:55
  • Playlisting
    04:57

  • Inspiration and Modelling Music Artists's YouTube Channel
    04:08

  • Introduction to this Section
    00:26
  • Preview02:29
  • Canva vs Placeit for Merch T-Shirt Designs
    03:07
  • Create a T-Shirt Logo Design with Canva
    06:52
  • Creating T-Shirt Designs with Placeit
    07:14
  • Finding Freelances to Create your T-Shirt Design - Fiverr and Freelancer Contest
    11:33
  • Instagram Merch Promotion Tips
    07:03
  • YouTube Merch Shelf
    01:44

  • Music Marketing Discussion - Part 1: Tips for Building an Music Business +More
    23:51
  • Music Marketing Discussion - Part 2: Online Gig, Email List and Merch
    11:55

  • Thanks and Bye
    00:09
  • BONUS : Where to go from here
    00:35

Instructors

Tomas George
Music Producer, Composer and Audio Engineer
Tomas George
  • 4.5 Instructor Rating
  • 22,197 Reviews
  • 235,333 Students
  • 32 Courses

Hi, Tomas here. I'm a UK Music Producer, Composer and Audio Engineer.

I've been producing and writing music now for over ten years and I've got a MMus Masters Degree in Music Production and a BA (Hons) Degree in Music Composition.

I really enjoy creating and editing all types of music, but I especially love teaching it online.

Christopher Carvalho
Founder of Unlock Your Sound
Christopher Carvalho
  • 4.5 Instructor Rating
  • 9,779 Reviews
  • 217,217 Students
  • 10 Courses

Hi, I run Unlock Your Sound, helping independent music artists and producers create and release their music.

Digital Music Masters
Online Music Production Academy
Digital Music Masters
  • 4.5 Instructor Rating
  • 22,457 Reviews
  • 223,325 Students
  • 33 Courses

Founded by Tomas George and Christopher Carvalho Early 2018

DMM is an online community and academy aimed at teaching budding artists the world over how to get the best out of what they have at home.

Based in Leeds, UK. Digital Music Masters specialises in creating practical music production content and resources for producers, singers, songwriter, and audio engineers.

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