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Music Marketing and Music Promotion 102: Essentials
Rating: 4.3 out of 5(132 ratings)
1,031 students

Music Marketing and Music Promotion 102: Essentials

How to build a release strategy, market your music, build your audience, and design and create merch for your fans
Created byTomas George, Christopher Carvalho, Digital Music Masters
Last updated 5/2026
English

What you'll learn

  • Marketing concepts
  • Tips on building a release strategy
  • Tips on organising a release
  • What NOT to do when promoting music
  • Email marketing
  • Creating and selling merch

Course content

7 sections • 29 lectures • 2h 27m total length

  • Introduction and What You're Going to Learn1:20

    In this Music Marketing and Music Promotion video, you will be introduced to your instructors and learn an overview of what you are going to learn in this course

Requirements

  • You must be eager to learn about music marketing and music promotion

Description

Got music to release but not sure what to do?

This course was designed for you.

The videos in this course are designed specifically to help artists and producers like you, confidently release and market their music.


Tomas George is a full-time music production instructor and educator

And Christopher Carvalho runs Unlock Your Sound, helping independent music artists release their music, and build their businesses. Christopher uses these principles and strategies on a daily basis with his artist clients.


In this course, we teach you timeless marketing principles that focus on what matters most, building and cultivating a loyal fan base.

This course will cover such topics as : 

• Tips for Building a Release Strategy

• Organizing a Release in Trello

• Marketing Funnels for Music Artists

• Building an Audience and Setting up a Welcome Message in Mailchimp

• What NOT to do When Promoting your Music

• Marketing Lingo

• An Introduction to Print on Demand Merch and Teespring

• Different ways to Design your T-Shirts

• Finding Freelancers to help Design your Merch

• Instagram Merch Tips

• And Much More!


By the end of the course, you'll be able to take the concepts and strategies you learned and apply them forever.


Our Promise to You

If you have any questions about the content, we will always be responsive to questions. 


If this sounds like the course you need, then hit the enroll button and we'll see you in the first lecture!

Cheers,

Tomas and Christopher

Who this course is for:

  • Anyone looking to release music but not sure what to do
  • Any artist, producer, or songwriter looking to learn marketing

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