Music Marketing Demystified

Name: Music Marketing Demystified
Rating: 4.3 (549 reviews)

An overview of the foundational marketing principles every musician and music pro should know

Created byBob Baker

Last updated 10/2014

English

English [Auto],

What you'll learn

By the end of this course, you will understand marketing and be eager to engage in it
Know the foundational principles of getting exposure and connecting with fans

Course content

3 sections • 14 lectures • 32m total length

Welcome to Music Marketing 1011:29
Explore foundational music marketing principles and internet strategies, learn how to build your list and master social media posting, while addressing overwhelm for long-term success.
How to Navigate a Udemy Course0:34
How Bob Became a Music Marketing Pioneer2:41
Your #1 Music Marketing Asset1:51
Build and leverage your email list as your top music marketing asset by offering valuable tips, collecting names, and regularly following up to convert fans into paying customers.
How to Get Comfortable with Marketing and Sales1:25
Build comfort with marketing and sales by embracing practice, like learning an instrument, until technique becomes effortless and you achieve flow.

Internet Strategy and How to Build Your List2:25
Leverage social platforms to grow your audience, but own your list by offering a VIP club with call-to-action incentives and free bonuses on your site.
The Octopus Marketing Formula Explained2:28
Learn the octopus marketing formula, centering an owned artist website as the hub, with outposts like Facebook and YouTube and tools such as CD Baby and ReverbNation driving traffic back to your site.
Social Media: How, When and What to Post3:33
The Best Way to Embrace Technology for Music Marketing1:36
Embrace technology in music marketing by becoming a consumer of tools, reading blogs, and starting to write and publish your blog posts for podcasts or YouTube channels.

Fan Engagement: Why and How to Do It2:18
How to Deal with Music Marketing Overwhelm2:39
Navigate music marketing overwhelm by finding your balance between social media activity and songwriting and practice, using available tools without distraction, and doing what you can with what you have.
Marketing Mistakes and Lessons from Karmin4:23
Bob's Best Advice on Long-Term Music Success4:12
Take action to gain feedback, build a fan base, and align daily tasks with clear goals and a higher mission that inspires fans for long-term music success.
Music Marketing 101 - Final Thoughts0:35
What's next? Continue your education with all of the free resources at Bob Baker's TheBuzzFactor.com website.

Requirements

An eagerness to learn what marketing is and how to apply it to your music career

Description

In this free course (with more than 4,000 students!), I give you an overview of the foundational music marketing principles every proactive musician should know. The course features 11 short videos. In them I cover:

Your #1 Music Marketing Asset
Internet Strategies and How to Build Your List
Social Media: How, When and What to Post Online
How to Get Comfortable with Marketing and Sales
The First Steps to Online Music Marketing
How to Deal with Music Marketing Overwhelm
My Best Advice on Long-Term Music Success

I want to extend a big thanks to Jonathan Sexton and the Artist Growth team in Nashville for editing these video lessons and making them available.

Register for this free course on Udemy and get lifetime access to the lessons. Watch them on your computer, or on your smartphone or tablet using the free Udemy app.

I can't wait to share these Music Marketing 101 principles with you!

Who this course is for:

Singers, songwriters and musicians
Anyone wanting to make a difference with their music

Music Marketing Demystified

What you'll learn

Explore related topics

Course content

Music Marketing Fundamentals5 lectures • 8min

How to Use the Internet and Social Media to Promote Your Music4 lectures • 10min

The Big Picture Principles of Music Marketing5 lectures • 14min

Requirements

Description

Who this course is for: