
Outline a music release campaign by establishing your brand and essential marketing assets—press releases, press shots, a biography, and social media—and building a targeted contacts list to drive momentum.
Branding for artists communicates your music and personality consistently to build a coherent, authentic brand that engages fans, supports a lasting relationship, and drives career growth.
Create a conscious, authentic artist brand aligned with your sonic identity and musical vision. Stay authentic and consistent across your body of work, evolving visuals and branding with your audience.
Create your one-page brand guidelines to define your musical style, image, character, logo, colors, typography, photography, and how these sustain consistent, professional marketing across campaigns.
Create marketing assets before your campaign, including your artist biography, press release, press shots, and a release-day visualizer or video for social platforms, all aligned with brand guidelines.
Craft a concise, third-person artist biography that covers background, music description, milestones, and quotes to engage fans and promote your brand.
Discover how to craft a professional press release for a new single, covering what, when, who, and why, plus headline, press shot, and private SoundCloud link.
Create press shots that reflect your music and brand, conveying your personality to engage listeners and media during releases as an emerging artist.
Create on-brand, consistent artwork for each release with a unifying theme across singles to strengthen your identity and Spotify profile, using Canva.
Assess whether a music video suits your early career by weighing audience potential, budget, and platform trends like YouTube and TikTok. Consider lyric videos as a cost-effective alternative.
Plan ahead social media content for a music release, including announcements and release-day teasers, to drive streaming and fan engagement. Maintain authentic, platform-specific content and meaningful engagement.
Identify your market and artistic community through research and informed assumptions, map similar artists, and build awareness by generously sharing content within the community to refine your release strategy.
Identify and research relevant music industry contacts from your artistic community. Build a master contacts spreadsheet and a tracker to prioritize blogs, radio, and independent playlists for your release.
If you are an independent artist wanting to release your own music, then this course is for you. If you want to monetize your music and build an artist career, then it’s vital you work with a proven, professional marketing strategy for releasing music.
This course covers everything you need to know and prepare before you begin your release campaigns:
· Learn effective music marketing concepts for independent artists
· Prepare for your own release campaigns
· Learn how to develop your brand and create your marketing assets
· Learn how to find your market
· Learn how to find relevant industry contacts
· Understand how release campaigns can build your artist career
Follow this course and release your music like a professional artist
Whether you are releasing for the first time, or have already released before but achieved little progress, we will show you how to prepare for an effective release campaign.
We have worked with thousands of artists through artist management, coaching and education.
This course has been written from the numerous coaching sessions we deliver and the real-life release campaigns we manage for our artists.
This course combines strategies, knowledge and ideas that have proved successful in advancing artist careers. The course focuses on developing your own brand, based on your music and artistry, and then building your campaign around it. We show you what you need to prepare for your campaign and how to do it.
Importantly, we also show you how to develop your own set of music industry contacts, so you are ready to begin your campaign in the real world, and not just in theory.
Most self-releasing artists do not follow a campaign preparation strategy and often their marketing efforts only begin after already releasing their tracks. But only a professional approach produces professional outcomes. If you have gone to so much effort to create your music, then surely you want to reach your full potential when it is released. We will guide you and show you how.
Once you have completed this course you will be ready to begin releasing your music with your campaigns prepared to a professional standard. You will understand your strategy with clarity and have confidence you are giving your music the best possible chance of success.
You owe it to yourself to make the most of your talent.
We look forward to seeing you inside.