
Develop a solid foundation for independent artists by aligning music, release strategy, branding, copyrights, and royalties, then build a sustainable career with a strong fan base, voice, and sonic identity.
Develop a long term career strategy to control your music, revenue streams, releases, and platforms; grow your audience and discoverability; become undeniable in negotiations with labels and managers.
Launch singles as an ep with a cohesive sonic identity to maximize discoverability. Pitch five singles to DSPs, radio, blogs, and fans to build momentum before releasing an album.
Release a new single every seven to eight weeks to give each track time to perform, while building DSPs, radio, and blogger relationships and avoiding confusion for your growing audience.
Prioritize developing the music, the foundation for success, and for effective marketing and promotions for independent artists, and avoid rushing to release by assessing the music objectively.
Define your sonic identity to reflect your artist brand and ensure it runs through a cohesive body of work, helping you monetise music and grow your fan base.
In the modern music business, with streaming, build a coherent body of work to define your sonic identity, sustain momentum across singles, and convert listeners into fans.
Develop a cohesive and deep body of work by refining your sonic identity, voice, and intention, gather songs, then collaborate with a producer to weave them and plan release.
Write many songs to build a catalog, then choose six that form body of work with a clear thread. Prioritize quality control and singles to establish yourself as an artist.
Explore how co-writing songs can unlock an artist's voice and spark breakout music, while acknowledging challenges, persistence, and the industry context for self-managed artists.
Identify emerging co-writers ahead of you, reach out via blogs and social media with demos, and build a supportive creative community to gain sessions and competence.
Define your sonic identity and musical vision, articulate it in writing, and build a reference playlist to guide final productions and producer collaborations.
Discover how to find and vet producers via writing sessions, prepare with a framework of sounds and references, and arrive at a cohesive sonic identity across your body of work.
Choose your final six tracks as singles, decide the release order, and test with non-musician listeners to identify the most accessible, radio-friendly songs that fit your sonic identity.
Identify two separate copyrights—the song composition and the recording—and how ownership, co-writes, and producer rights affect royalties. Understand licensing and permissions that generate royalties across UK and US contexts.
Discover how song copyrights generate royalties through publishers and collection societies, licensing permissions, and the 50/50 split between publisher and songwriter, plus mechanical royalties and admin publishing options for artists.
Discover recording copyrights and neighboring rights, how collection societies pay royalties for recordings, and how to join as rights holder or performer to maximize income.
Focus first on your music, build a deep body of work, and future proof your career with a strategic plan and timing between singles.
Use your sonic identity to create bodies of work and release singles to build a fan base. Develop your artistry, understand copyrights and royalties, and market yourself.
If you are an independent, self-releasing artist wanting to release your own music, then this course is for you.
In the new music business where anyone can release music, it is now very difficult for self-releasing artists to break through the noise. If you want to monetize your music and build an artist career, then it’s vital you work with a proven, professional strategy for creating music ready for a release campaign.
Learn the fundamental development, music creation methods and release strategies that any management company or label would use if you were signed.
· Learn how to create music to build a fanbase
· Develop your songwriting, artistry, and sonic identity
· Learn how to create a body of work for releasing
· Learn the creative and strategic preparation needed before any release campaign
· Understand your music copyrights and royalties
· Learn how to create career momentum
Use these course strategies and methods before you release any music
Whether you are releasing for the first time, or have already released before but achieved little progress, we will show you how to build the foundations for success.
We have worked with thousands of artists through artist management, coaching and education. This course has been written from the numerous coaching sessions we deliver and the real-life release campaigns we manage for our artists.
This course combines strategies, knowledge and ideas that have proved successful in advancing artist careers. The course method focuses on developing and using your sonic identity to create a body of work that can be released strategically as a series of campaigns. This foundation will give you the greatest chance of going on to attract an audience, build a fanbase and gain attention and support from the wider music industry.
We also cover the essential knowledge required to fully understand your music copyrights, your rights ownership and copyright royalty collection. This is a key area of artist income that we find is unknown to artists or misunderstood.
Nearly all the self-releasing independent artists we’ve worked with were missing the development and knowledge covered in this course. In fact, many artists have never even considered it. So many artists focus on post-release strategies, but the truth is that all this effort and investment is so frequently wasted. There are no shortcuts to long-term success. But how are you supposed to know what you don’t know?
The work covered in this course must be done first if you hope to build a fanbase and your own music business.
Any artist can use the strategies and knowledge we teach to move from their current level of success up to the next. It will take effort and determination from you and a change of mindset from what you already think you know about what makes a music release successful. We will guide you and show you how. We pride ourselves on helping independent artists.
Once you have completed this course you will be able to make the right decisions for yourself and your music. You will realise what it takes to make it happen for yourself and will have the confidence to take the steps required moving forwards.
You owe it to yourself to make the most of your talent. This course will show you how.
We look forward to seeing you inside so we can start helping you get to where you want to be.