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Multimedia Marketing Secrets-Cutting Edge Tools & Strategies
Created bySimon Coulson
Last updated 3/2013
English

What you'll learn

  • Learn how to easily create professional videos in minutes that you can use for yourself or sell as a premium service
  • Learn how to syndicate your videos and how to get maximum SEO results
  • Learn over 40 uses of Audio & Video online and why you need to be embracing it
  • Learn how to get the best from YouTube and the small differentiators that 95% of YouTube users don’t know
  • Learn techniques that nailed every single position on first 3 pages of Google
  • Learn about the new Google Adwords for YouTube facility
  • Learn about the best animation platforms and how you can easily create Animated videos to help get a viral message
  • Learn how to instantly find quality video content you can use on your website for free and how to easily put video on your website
  • Learn how to significantly increase your clickthrough, response & conversion rates
  • Learn the key software & principles of video editing
  • Learn how to create webinars and how to record them to share online
  • Learn how to do screencapture recording and the multiple practical uses for this powerful medium
  • Learn how to record presentations with voiceovers and how you can create training videos, and how you can grab content from the web
  • Learn how you can stream video LIVE around the world and how you can embed your live streaming on Facebook and your website
  • How to get & use free cue prompter software
  • Find out where you can get video services of all kinds for a fraction of the traditional cost and leverage your time, money & resource
  • Learn about a new tool that will let you put call to action and buy buttons under your videos at pre-determined timed points throughout your video
  • See how easy it is to send Emails with Videos in them - a huge growing area
  • Learn how to create web pages which include video without having a website or existing webpage
  • Learn about the best hosting platforms & the best membership site platforms for your videos
  • Learn how to record & edit audio - and be shown how to get audio editing software on your computer FOR FREE - and how to use it
  • Learn about powerful new Apps which enable you to record & podcast from your phone
  • Learn what Podcasting is and how you can set up a podcast site for free and share your audio around the world on the most powerful platform

Course content

1 section8 lectures7h 50m total length
  • Welcome, Introduction & Participant Feedback8:34
    Before we start the actual course content, this is a brief welcome and overview by Ben Brophy telling you about the course and what you can expect to learn during the training. It also closes with some feedback from course delegates who share the insight they gained from the training you are about to commence, including a glowing report from the ex chief operating officer of global film giant Panavision.

    Thank you for choosing this course, we're excited to share lots of amazing content with you.
  • Audio & Video Uses Online & Creating an Audio Recording & Podcasting1:35:46
    In this opening session you will:
    • Identify your personal objectives & desired outcome from taking this course
    • Be introduced to over 42 potential uses of audio & video online
    • Understand the benefits of using audio online
    • Learn how to create an audio recording for free
    • Learn the best places to source royalty free music
    • Learn how you can record any audio source through your computer, including Skype
    • Understand where you go online to convert files for free, to change files into different types
    • Learn why Podcasting can be such a good opportunity
    • Understand the top tips for podcasting
    • Be shown how you can set up a Podcast site for free on the leading podcast platform
    • Learn how to upload your audio recording and convert it into a Podcast
    • Understand how you can easily share your podcast via integration with all the key Social Media Platforms
    • How you can view your various listening stats around the world
    • How you can embed your podcast on websites
    • Learn the latest & best apps for Podcasting
    • Learn about other key alternative audio sharing platforms
    • Learn how to set up a website from scratch
  • Membership Sites & Screen Capture1:08:08
    In this second training session you will:
    • Learn about membership sites
    • Find out about some successful case studies
    • Understand why they are potentially an excellent business model
    • Be shown what tools & software to use to easily set up a membership site
    • Know where to get support for the various platforms demonstrated
    • Reflect on 5 insights gained so far
    • Understand what screencapture is
    • Learn about the various uses it can be applied to
    • Learn how to instal a free screencapture tool on your computer
    • Learn about the two main screencapture pieces of software
    • Understand how this software works
    • Know the screencapture process and be taken through a walk through example
    • Learn how to create a video of a voiced-over presentation / sales message


  • Online Video - Creating, Sharing, SEO, YouTube, Social Media52:24
  • Webinars, Video Streaming & Promoting Events Online2:11:18
  • Running A Webinar50:25
    In this training session you will:
    Learn about webinars and why you should think about them
    Know what are the two key platforms and differences between them
    Understand the top tips for webinars and the best time to host them
    Know where the best sources of free specialist Webinar support are
    Get an insight into 5 Figure Webinar Training - setting up webinars that work around the clock for you
    ....and more!

  • Animation, Video Services, Success Tips44:21
    In this training session you will:
    • Learn how to create professional animated presentations
    • Learn about a new video alternative for video messages on your site
    • Learn about hand drawn ‘doodle sketch’ animations
    • Understand where to go for a dedicated outsourcing platform dealing only in animations
    • Be able to create an animated video that can go viral in moments
    • Learn about cutting edge software to enable you to animate any image or face like in the movies
    • Have fun learning about creative resources for sending animated video messages
    • Know how to easily manipulate photos, helping make photos unique, memorable & shareable
    • Learn about free online image editing tools: add effects, resize & manipulate
    • Learn how to create & send very stylish invites to events in moments and manage responses
    • Learn about a brand new resource which gives you video book summaries of leading books
    • Discover the best online password storage options and why you need to use them
    • Learn where you can get top class design done at competitive rates
    • Understand how you can back up & share files in the cloud
    • Get an insight into the life philosophy of one of the world’s greatest and most accomplished coaches & motivators
    • Get some top tips for online success
    • Recap on key insights & learnings
  • Course Recap & Conclusion20:01

Requirements

  • None, other than an internet connection

Description

Join expert tutors Simon Coulson and Ben Brophy to learn all of the essential cutting edge audio & video skills that will set you ahead of your competition in 2013 & beyond. Discover how to dominate the search engines with video, drive free traffic, create and build your brand online, discover insider tips and tricks, plus much more!

This is for those who understand the emerging importance of online audio & video and how they can easily and effectively be used for dozens of purposes including:

  • List Building
  • Establishing oneself as an authority within your market
  • Selling your product / service
  • Driving FREE Traffic to your website
  • SEO Techniques to dominate the first page of Google
  • Building Brand Awareness
  • Building rapport with colleagues, prospects or customers
  • Training & education
  • Testimonials
  • Case studies
  • Presentations
  • Sales pages
  • Product Reviews
  • Email video
  • Landing pages & micro sites
  • Social Enterprise & fundraising

...and over 20 more uses, which we'll cover on the course.

The course is approximately 7 hours of video content broken into 6 clear and identifiable sections and people who attended the live event have said it was some of the best training and content they've every experienced (please see feedback at the end of the promo video).

Throughout this course you will:

  • Identify your personal objectives & desired outcome from taking this course
  • Be introduced to over 42 potential uses of audio & video online
  • Understand the benefits of using audio online
  • Learn how to create an audio recording for free
  • Learn the best places to source royalty free music
  • Learn how you can record any audio source through your computer, including Skype
  • Understand where you go online to convert files for free, to change files into different types
  • Learn why Podcasting can be such a good opportunity
  • Understand the top tips for podcasting
  • Be shown how you can set up a Podcast site for free on the leading podcast platform
  • Learn how to upload your audio recording and convert it into a Podcast
  • Understand how you can easily share your podcast via integration with all the key Social Media Platforms
  • How you can view your various listening stats around the world
  • How you can embed your podcast on websites
  • Learn the latest & best apps for Podcasting
  • Learn about other key alternative audio sharing platforms
  • Learn how to set up a website from scratch
Session 2
  • Learn about membership sites
  • Find out about some successful case studies
  • Understand why they are potentially an excellent business model
  • Be shown what tools & software to use to easily set up a membership site
  • Know where to get support for the various platforms demonstrated
  • Reflect on 5 insights gained so far
  • Understand what screencapture is
  • Learn about the various uses it can be applied to
  • Learn how to instal a free screencapture tool on your computer
  • Learn about the two main screencapture pieces of software
  • Understand how this software works
  • Know the screencapture process and be taken through a walk through example
  • Learn how to create a video of a voiced-over presentation / sales message

Session 3: Online Video
  • Learn about the huge opportunity of online video
  • Understand the global stats & significance of this medium
  • Have the most common myths about online video dispelled
  • Understand the missing link of the internet jigsaw that video can fill
  • Know the essentials of what you need to get started
  • Learn how you can get skilled video creators for next to nothing
  • Learn about lighting and camera set up
  • Understand about video sound
  • Learn the proven 12 step video sales letter formula
  • Learn about video Search Engine Optimisation (SEO)
  • Know how and where to syndicate your videos to get maximum exposure
  • See how easy it is to add video to your website
  • Understand how you could find relevant video to add to your site, for free, in minutes
  • Learn how to create professional videos within minutes without any technical knowledge
  • Understand the top tips for video editing on smart phones
  • Discover the top video editing apps for your phone
  • Realise the significance of YouTube and why you have to take it seriously
  • Understand the influence of video on Social Media platforms
  • Discover the keys to successful YouTube video uploading
  • Learn how to get ideas, tips & suggestions for your videos
  • Learn how to customise URL’s & track useage for free
  • Learn how to disable annoying adverts over your videos
  • Understand the latest YouTube ranking factors
  • Learn about YouTube Ninja strategies
  • Learn about the best tool for YouTube automation
  • Understand where you can get extra tools and expertise for very little
  • Learn about video hosting alternatives and an example of getting to top of Google within 60 seconds
  • Reflect on at least 5 key learnings & ideas
  • ...and more!
Sessions 4 & 5
  • Learn about webinars and the key platforms
  • Understand the top tips for webinars and best time to host them
  • Know where the best sources of free specialist Webinar support are
  • Get an insight into 5 Figure Webinar Training - setting up webinars that work around the clock for you
  • Learn about cutting edge new technology that enables you to put social media buttons on your videos
  • Understand how you can send video emails
  • Instantly set up video web pages
  • Have ‘pop up’ buttons appear under your video at designated moments, linking to your desired link
  • Learn about video streaming and the power of it
  • Understand the key platform that enables you to do this instantly
  • Learn how you can embed a live stream on your site or social media platform
  • Where to get support for your streaming
  • Where to go to get your videos transcribed and why you should get your videos transcribed
  • Learn about the uses of video transcriptions
  • Understand how to set up a professional web page for promoting an event instantly
  • Learn how to take payment online without the need for any account for your events
  • Learn how to put video on your event webpage and how to put Google Maps on the page
  • Learn how to invite people to the event using a cutting edge invitation platform
  • ...and more!

Session 6
  • Learn how to create professional animated presentations
  • Learn about a new video alternative for video messages on your site
  • Learn about hand drawn ‘doodle sketch’ animations
  • Understand where to go for a dedicated outsourcing platform dealing only in animations
  • Be able to create an animated video that can go viral in moments
  • Learn about cutting edge software to enable you to animate any image or face like in the movies
  • Have fun learning about creative resources for sending animated video messages
  • Know how to easily manipulate photos, helping make photos unique, memorable & shareable
  • Learn about free online image editing tools: add effects, resize & manipulate
  • Learn how to create & send very stylish invites to events in moments and manage responses
  • Learn about a brand new resource which gives you video book summaries of leading books
  • Discover the best online password storage options and why you need to use them
  • Learn where you can get top class design done at competitive rates
  • Understand how you can back up & share files in the cloud
  • Get an insight into the life philosophy of one of the world’s greatest and most accomplished coaches & motivators
  • Get some top tips for online success
  • Recap on key insights & learnings

The course is delivered by Ben Brophy & hosted by Simon Coulson co-founders of Internet Business School Videos. Simon is respected globally as one of the world's leading Internet Marketers having earnt in excess of $17million (verifiable) and having taught 1000's of students over the years. Ben Brophy has been Simon's speaker & trainer for all things Audio & Video at all of Simon's events.

In this course you get the best of the best cutting edge tools and tips to help you accelerate your online results.


Who this course is for:

  • Anyone who wants to learn more about the fastest growing trend online (remember 90% of ALL internet traffic will be video related by 2013)
  • Those who want to benefit from using audio & video to help put the all important human aspect to their website, business or proposition