Major Gift Fundraising 101: Moves Management
What you'll learn
- How to start organizing and managing your donor relationships and major gift prospects..
- Learn a system with a strategic process for managing major gifts.
- Identify “Moves," the actions your need to take to bring in donors, establish relationships and renew contributions.
- Build and train a team within your nonprofit to identify, cultivate, solicit and steward major gift donors.
- Organize your major gift program.
Requirements
- No previous fundraising experience required.
- You will need a desire to grow your major gifts program.
Description
Are you tired of feeling overwhelmed when it comes to keeping track of your major donor relationships? You're not alone, friend!
Major gift fundraising can be challenging, especially for those who are new to it. But with the right tools and knowledge, it doesn't have to be. (But also, I’ve been fundraising for over 12 years and I still often feel a bit scared before making an ask… it’s normal! But you know what they say… feel the fear and ask anyways!)
But… there is an organized process to help you and your nonprofit along the way…
That's where "Moves Management 101" comes in. In this course, you'll learn a step-by-step process called "Moves Management" that will help you track the progress of your individual major donor relationships with ease. From identifying potential major gift prospects to receiving the gift, you'll be equipped with the skills you need to succeed.
You'll also receive a comprehensive guide with all the "moves" and "tasks" to help you kick-start your major gifts program. Whether you're just starting out or have been in the fundraising field for a while but want to learn how to structure your major gifts strategy, this course is for you.
The course is taught by Alison Clare Baldree, a Certified Fundraising Executive with over 12 years of experience. She has helped nonprofits raise millions and is eager to share her knowledge and expertise to help you raise more for your mission.
Join "Moves Management 101" at RAISE: The Fundraising School today and discover how to simplify your major gift fundraising process.
Who this course is for:
- Those new to major gifts and raising funds from individuals.
- Fundraising professionals
- Development Directors
- Executive Directors
- Nonprofit CEO's
- Nonprofit Founders
- Board members helping with development
- Nonprofits
Instructors
- 4.5 Instructor Rating
- 111 Reviews
- 2,865 Students
- 5 Courses
Hi, I’m Alison!
I am a passionate nonprofit fundraiser who has raised millions for mission-driven causes and an enthusiastic entrepreneur whose mission is to help individuals and organizations grow—whether that’s through expanding nonprofit income or deepening personal joy and alignment.
Let me tell you my story…
At the age of 16, I organized my first nonprofit fundraiser. After spending more than 15 years in nonprofit development, I built a business in 2019 called Philanthropy Babe, which continues to support fundraisers today. Teaching others how to cultivate generosity, build a culture of philanthropy, and increase impact has been an incredibly fulfilling journey. If that’s what you’re here for, you’ll still find courses to help you succeed.
But along the way, I realized something: I was evolving. Burnout crept in, and I started feeling disconnected from the beauty I was helping create. It wasn’t about the work—it was about me. Through radical honesty, I uncovered a deeper calling—to guide others in reconnecting with themselves and experiencing authentic joy.
With three degrees—Nonprofit Fundraising, Theology, and Philosophy—I’ve always been drawn to both strategy and meaning, structure and soul. While I spent years teaching the tangible side of fundraising, I found myself leaning more into the spiritual work—the deep, personal transformation that fuels authentic joy. That’s why my teaching has expanded.
My Teaching Philosophy
I believe we’re all here for a reason—to learn, to grow, to heal, and above all, to experience joy. Real, abundant joy—the kind that ripples out and gives others permission to embrace their truest selves. That doesn’t mean we won’t feel the full spectrum of emotions (we’re human, after all), but I’ve found that offering ourselves grace and love through the hard moments opens the door to the beautiful ones.
Now, in addition to nonprofit courses, I create courses that guide you toward self-discovery, mindset shifts, and soulful alignment. I used to struggle to even get out of bed some days, but through journaling, practicing gratitude, and getting curious instead of judgmental, I learned to love myself more deeply—and that love has spilled over into everything I do.
My Courses Serve a Very Important Goal
Whether you’re here to transform your nonprofit or your mindset, my goal is to give you the skills, confidence, and tools you need to create a more fulfilling, purpose-driven life.
If you’re here to increase nonprofit income, you’ll find clear, confidence-building courses to help you raise more money with ease. If you’re here for personal growth, you’ll find courses that support your self-discovery, joy, and soulful alignment. Either way, I’m here to guide you.
Wherever you are on your journey, I hope my courses provide inspiration, practical tools, and a sense of possibility. We’re all constantly evolving, and the more we embrace that, the more aligned and joyful our lives become.
With gratitude and a whole lot of excitement,
Alison
- 4.5 Instructor Rating
- 74 Reviews
- 2,410 Students
- 4 Courses
RAISE: The Fundraising School is a Nonprofit Fundraising Educational Agency with a passion for empowering nonprofits, both large and small, to achieve fundraising excellence and develop a culture of philanthropy.
Through intentional and strategic guidance, we have helped over 600 nonprofits raise more for their missions. Our past clients range from Disaster Relief Programs, Cancer Services, Domestic Violence and Sexual Assault Agencies, Youth Programs, Foundations, and Shelters.
We are so excited to be on the Udemy platform, ready to reach a larger audience and empower people to raise more funds for their missions and take the fear out of fundraising for everyone.
Our teaching philosophy on Udemy is simple:
We provide courses that are clear, make fundraising feel simple and easy, and instill confidence in our students.
Our courses serve a very important goal:
helping you to transform your nonprofit by giving you the skills and confidence, you need to become a successful fundraiser.
Having a solid fund development plan, strategies, tactics, and the culture to support it can have profound impacts on a nonprofit and its mission. That's why we can only encourage you not to miss out on this opportunity.
RAISE Instructors have helped over 800 nonprofits increase their impact by increasing their income.
Are you a nonprofit fundraising expert?
Do you want to share your expertise, grow your network, and develop your online reputation around your specialized niche? Send us a DM to apply to become an instructor with RAISE.