MotivBase Customer Training
- Experience with various forms of research, and some experience using social media research tools
This course will teach you everything you need to know to not just use MotivBase, but also effectively communicate its value to your colleagues and superiors. Specifically it will:
Cover the basics of what MotivBase is, and what makes it so powerful
Teach you how to run searches, and analyze the output
Make you comfortable with reading the ethnographic sections, understanding key takeaways
Give you the vocabulary needed to easily engage with your PhD Concierge
Who this course is for:
- My customers
- 02:53What is big data ethnography?
- 04:05How MotivBase enables big data ethnography?
Ujwal is an award-winning cultural anthropologist and entrepreneur. He is a pioneer in the study of consumer beliefs and culture on the internet. His work in this area spanning over a decade led to the creation of the big data ethnographic method which today powers his company's technology, MotivBase. Ujwal is also an adviser and investor to a handful of B2B startups and serves on the board of the Center for Food Integrity in the United States.
Krista has her PhD in Sociology from the University of Toronto, with a focus on qualitative methods and online ethnographic methods. She has published in many peer review journals about gender identity and community development in online communities. At MotivBase, she specializes in teaching about and delivering customizable cultural insights using the platform.
For 20 years, Jason has been working with the Fortune 1000 to help clients leverage human truth to transform their business. As a former Creative Director and expert in product commercialization, Jason has helped some of the brightest minds in insight and innovation bring new solutions to market.
As the President at Motivindex, he works to help our clients leverage our tools to transform their business and identify truly unique opportunities to grow both revenue and grow in relevance with the modern day consumer.