MotivBase Customer Training

Learn how to talk about and use MotivBase with ease. For best results, use this course as your ongoing guide.
Rating: 4.0 out of 5 (8 ratings)
882 students
MotivBase Customer Training
Rating: 4.0 out of 5 (8 ratings)
882 students
How to use MotivBase - our big data ethnography platform

Requirements

  • Experience with various forms of research, and some experience using social media research tools

Description

This course will teach you everything you need to know to not just use MotivBase, but also effectively communicate its value to your colleagues and superiors. Specifically it will:

  • Cover the basics of what MotivBase is, and what makes it so powerful

  • Teach you how to run searches, and analyze the output

  • Make you comfortable with reading the ethnographic sections, understanding key takeaways

  • Give you the vocabulary needed to easily engage with your PhD Concierge

Who this course is for:

  • My customers

Course content

5 sections • 18 lectures • 1h 54m total length
  • What is big data ethnography?
    02:53
  • How MotivBase enables big data ethnography?
    04:05

Instructors

Cultural Anthropologist and CEO, motivbase.com
Ujwal Arkalgud
  • 4.0 Instructor Rating
  • 8 Reviews
  • 882 Students
  • 1 Course

Ujwal is an award-winning cultural anthropologist and entrepreneur. He is a pioneer in the study of consumer beliefs and culture on the internet. His work in this area spanning over a decade led to the creation of the big data ethnographic method which today powers his company's technology, MotivBase. Ujwal is also an adviser and investor to a handful of B2B startups and serves on the board of the Center for Food Integrity in the United States.

Data Scientist
Krista Whitehead
  • 4.0 Instructor Rating
  • 8 Reviews
  • 882 Students
  • 1 Course

Krista has her PhD in Sociology from the University of Toronto, with a focus on qualitative methods and online ethnographic methods. She has published in many peer review journals about gender identity and community development in online communities. At MotivBase, she specializes in teaching about and delivering customizable cultural insights using the platform.

President/Cofounder
Jason Partridge
  • 4.0 Instructor Rating
  • 8 Reviews
  • 882 Students
  • 1 Course

For 20 years, Jason has been working with the Fortune 1000 to help clients leverage human truth to transform their business. As a former Creative Director and expert in product commercialization, Jason has helped some of the brightest minds in insight and innovation bring new solutions to market.

As the President at Motivindex, he works to help our clients leverage our tools to transform their business and identify truly unique opportunities to grow both revenue and grow in relevance with the modern day consumer.