
We believe our course is different from most other video courses, and it's important that you know what you are about to learn is different too, and why.
Get ready to understand the creative process that makes all the difference.
Professionals worry about money. Artists worry about light and sound. Amateurs worry about equipment.
At the end of this course are a series of videos about equipment. But they are placed at the end of the course for a good reason . . . They are the least important of all.
Most of all, avoid the trap of thinking that you need the best, most expensive equipment. An iPhone, in the hands of a true artist, will make a more entertaining movie than one made by someone who thinks equipment is vital and has a 4K Sony F5 and a set of Canon primes in his or her nice black Pelican case.
Learning
Learning the skills required to tell a great story with video means learning how to:
Capture images and audio;
Use sound effects and music;
Get the most out of your subjects, the light, the ambiance, and the story.
It does not mean spending loads of time on the equipment we use to do it.
On this course, we do talk about equipment, but more about rigs and shooting, and how some pieces of equipment help the process, while others hinder it.
We don’t talk about brand names, specific cameras, lenses, or makes of a tripod. We leave that to the amateurs.
So, before we get into the videos, my advice is to stop worrying about equipment. Rather worry about things that really matter - light and sound.
That doesn't mean that you should not spend some time finding out what equipment would best suit your filmmaking desires, but do not let it get in the way of creativity.
Most of all, avoid the trap of thinking that you need the best, most expensive equipment. An iPhone, in the hands of a true artist, will make a more entertaining movie than one made by someone who thinks equipment is vital and has a 4K Sony F5 and a set of Canon primes in his or her nice black Pelican case.
Personally, when I want to make a movie, I first come up with an idea, then I plan how to achieve and finance it, next I organize the support network. Only when all of that is in place do I ask myself how and with what am I going to shoot it.
What kind of videos do you want to make? Having this clearly defined will help you get the most from what is taught.
This task will help you identify what you consider good filmmaking, and what will make you a good filmmaker.
Working with directors and producers can be intimidating, but it needn't be. Getting hired is one challenge, but the next is being hired again. As a director having hired crew, this is what makes me want to hire an individual again and again. By far the two most important things they must possess are professionalism and enthusiasm. These are more important than being technically astute. Many camera operators think that being able to quote frame rates and bandwidth per second and how many minutes will fit onto a 64GB memory card is what is going to get them hired. They are wrong.
This is without doubt the single most important thing taught in this course. Watch this video, BEFORE going any further.
Now you have been told the key to great filmmaking, let's understand why this is true.
Why is audio so important?
Capturing audio when shooting a documentary film is as important, and in some ways more so, than capturing video. The reason is that without an audio track, a film is lifeless, has no emotion, and will never inspire its audience.
Have you ever watched an entire TV show with the sound off? Probably not. But have you ever listened to a story on the radio? Sound is more powerful than imagery when expressing emotion.
And, as you learned last week by looking at programming you enjoy, every great story creates emotion in the hearts of its audience.
Images provide the information. Audio creates the emotion. A video with no emotion is dead. So this means that audio is the key to making great videos.
This task will assists you in understanding the power of audio to paint a picture and create emotion.
In this lesson, we discuss shooting for the edit, both as a still photographer coming into movies and as a dedicated videographer.
The first two videos are aimed mostly at still photographers transitioning to movies. However, if this does not apply to you, I still recommend that you watch them, as there is valuable instruction in them for anyone holding a video camera.
Making the leap from stills to movies
This leap can be a challenge even for professional still photographers, and many fail because:
they do not make the necessary changes to how they capture their images. A visual for a video is not very different from a still image, but the way it is captured is very different.
they seem stuck on the fact that beautiful images are ‘everything’. With stills, of course, it is. But with video, it is not. Still, photographers who make storytelling, and not perfect images, their priority quickly learn to balance great images with content, and thus tell great stories.
From still photographer to creative video filmmaker.
The main difference between a still photo and a video is not the moving images. Its the audio. Because its the audio that creates the emotion, not the video.
Summary
The wide shot is the establishing shot. It instantly tells us where we are, what the place looks like, what the weather's doing, and time of day. Two, a maximum of three-wide shots will usually suffice to establish all of this.
Close-ups are used to capture detail and emotion. These shots answer the following story questions: who is there? how are they feeling? did anyone get hurt? Has anything been broken? who has the beers? are they happy to be there? Get lots of variations to keep the editor happy.
Sound creates emotion by providing even more information. Without pictures, sound answers questions like: how fast is the river running? are the people stressed? it is peaceful? are there other people about? The story comes from what the subjects say and how they say it. Capture additional ambient sound effects so the editor can create the right atmosphere.
The 4-second Rule and Audio is King is without question the most important tools in this shooting-for-storytelling course. Remember them, and always use them.
As you now know, providing the editor with as many variations of shots as possible is the aim of any good camera operator. The 4-second Rule is your key to achieving this. By following the guidelines I teach in the video above, you will easily double, treble, or even quadruple the number of variations from the same shot. After that, the editing will be a breeze on a hot day.
Okay, to recap on the video:
Once you have your shot properly framed, hit the record button, and count to four. I suggest an actual count in the head until this becomes natural because four seconds is longer than you think.
Hold the camera still. STILL! MOTIONLESS! Only pan if you are following a subject that is moving.
Once you have your four seconds, move the camera, and do the whole process again.
Shooting video so the edit is easy and intensely creative.
A task to increase your awareness of the need to shoot for the edit.
A task to assist you with making the 4-second rule a habit— one of the most valuable parts of this course.
How to shoot is one thing. What to shoot is the other. Let's talk about getting footage that makes editors love what they do.
Telling stories with the camera.
What kind of detail to shoot to enhance and help tell the story.
Good and bad habits when shooting for the edit.
I’ve shot so much of my work in situations where I’ve had little time to set up a tripod and light the scene. So much has been, as I put it, shot from the hip.
But shooting from the hip doesn’t excuse sloppy camera work. By that, I mean, bad composition and a shaky camera when there is nothing to shake about.
It does mean being creative and inspired at the very moment when something happens. This is the great reward of the camera operating ‘from the hip’. And I love it!
In the following video, I show a sequence 'shot from the hip' to illustrate this point. Please watch it now.
In this sequence in the previous video, you may have noticed some rather odd camera angles – alternative shots to the ordinary. I have often been frustrated with hired camera operators who shoot everything from eye level and never think to seek an interesting angle. Even when they set up a tripod, it always at eye height so they don’t have to bend down to look through the viewfinder. I call it laziness and laziness makes for uninteresting storytelling. Challenge yourself to find the alternatives to the eye-level perspective, because it makes for far more interesting viewing.
Even in low light, a still photographer usually only has to hold the camera steady for a couple of seconds. When filming with video, those seconds quickly roll into double figures. It is therefore important – vital– that you discipline yourself to hold the camera steady. Use your body to help you steady the shot when it isn't possible to set up a tripod.
This week we look at the common camera techniques that shout, ‘I am an amateur’.
Beware the zoom lens
Most video cameras are equipped with zoom lenses, but, contrary to the view of most amateurs, the zoom function should be regarded only as a tool for instantly changing the framing of a shot. It should not be used to zoom while filming, because nothing screams amateur more than a randomly zooming camera.
On rare occasions, you can perhaps use it where a fast zoom into a subject is done to highlight attention. But use this technique sparingly because zooming is unnatural to the human eye, and therefore should be avoided. In the accompanying video, I explain more on this and other exceptions where a zoom can be hidden by a pan or a tilt.
Image composition
Getting an image properly framed and composed is another minefield for the amateur. To solve this challenge, use the 4-second rule, and avoid excessive camera movements.
If you are going to pan (side to side) or tilt (up and down) do it with purpose, from one fixed, still composition to another. Every pan and tilt must begin from a well-composed shot and end with an equally nicely composed shot, with a four-second still frame at both ends. Panning and tilting when following a moving object does not need to be composed or static at each end.
Any direct sunlight on a person's face will be harsh and unkind, no matter the time of day. Direct sunlight shows every blemish and wrinkle, a problem easily solved by placing the subject in the shade, if possible.
As a rule, using soft front light on the face, with sharp, brilliant light on an out-of-focus background is always desirable.
Shooting an interview
Shooting formal interviews when the inside is mostly easy.
Move the subject close to a window.
Keep the background clutter kept to a minimum and darker than the subject.
The background should be out of focus, especially if the items in the background have no relevance to the story.
The light should be flat, angled straight into the person’s face.
Avoid deep shadows on one side of the face, as was fashionable in the ‘80s. It's not cool.
Outside interviews can be more challenging.
Your subject must be in deep shade, the deeper the better. The trouble with this is, that the light on the background is almost always brighter than on the face. This is particularly bad with dark-skinned people, where the exposure has to be increased to provide skin detail. The solution is to find a background that is as dark as possible or move into a room, hut, or stall.
Lenses and their affect on the image.
Auto-white-balance is a no-no if you want your footage to look good.
Auto-white-balance should only be used when multiple light sources are present.
When outdoors, never use auto-white-balance. It tends to remove any ambiance from the picture and gives all the images the same tonal value. This often makes things boring.
As an easy to remember the rule, when inside (with artificial light) use auto white balance, and when outdoors in natural light, set the white balance on whatever conditions prevail (cloudy, sunny, snow, etc.)
Exceptional light can turn an ordinary scene into one that is extraordinary.
You will find that amateur filmmakers often do most of their filming in harsh sunlight. It is always best to shoot during the 'magic hours' – late afternoon and early morning – when the shadows are long and the light is sharp.
The backlight is great for ambiance and feeling. So, if it is more important than the subject be given a quality by the light, the backlight will very often be the better choice
The front light is better for detail and information. If the subject's details and content are important (what the subject looks like) then the front light of flat light is preferable.
Ideas on image creation and perspective to tell a story.
The important ingredients that a presenter needs to be loved by their audience.
More ideas as to how to present to the camera.
Camcorders, their advantages, and disadvantages for filmmakers.
Mirrorless still cameras and their advantages and disadvantages for filmmakers.
Microphones and advice for indie filmmakers.
Action cameras like GoPros are not just about getting great footage.
Filters like polarizer and color graduated are discussed and their uses are discussed.
Technical information for indie filmmakers.
Tips on capturing great audio for indie filmmakers.
Thank you for your participation in this course. I hope you have gained insight into making better videos. This video concludes this course and introduces the follow-on course, which is all about creative editing. It takes what you have just learned to the next level - to grab our audience, hold on to them, and have than wanting more.
Do you want to understand the creative techniques broadcast pros use when shooting for a TV show?
Would you like to be taught by a genuine TV broadcast professional?
Do you want to improve the quality of your videos, to the point where your audience can't get enough?
Are you moving from still photography to video, and are not finding it easy?
Are your videos just not getting noticed and shared on your YouTube channel?
As a professional video cameraperson, are you not getting noticed because your work is technically fine, but not creatively outstanding?
Then you have come to the right place.
Making great video is not some great secret that no one is willing to share. The trouble is, most video courses on the net are presented by filmmakers making wedding videos and low budget music videos or their own YouTube channel. Very few are broadcast professionals. The proof is that most courses focus primarily on equipment, which requires limited creative insight.
This course is different
I've been a broadcast professional for 37 years. And I've won international awards for my work. And I will now teach you the creative elements needed to make great videos. So, if you want to improve your videos to the point where they enrapture the audience and have them begging for more, know this: It is NOT about getting better equipment!
Because . . .
Filmmakers:
Professionals worry about money,
Artists worry about light and sound,
Amateurs worry about equipment.
If you spend a lot of time worrying about equipment, is it not the time you stepped up to being an artist or a professional?
Even if you understand codecs, and cameras and sensors sizes and lenses, it is not enough. Knowledge without skills can never create a masterpiece.
And that is why this course is about honing your creative video skills. I do this in two parts. This course covers easy to understand shooting techniques that are used by broadcast professionals being paid upward of $1000 per day. The second course, is the creative editing: Video Editing - Inspire your audience with creative flair. (That's a different course)
Cameras and gear
When you enjoy a great meal, do you congratulate the chef by saying, "You must have a great stove?" Of course you don't. It's the same with filmmakers. A great film is not created by a great camera. It's created by talented, creative people. And those people use tools (cameras and lenses) to do it.
So this course is not about the tools. It is about why a tool might be used in a particular way. So if you are in need of creative inspiration, then these courses are right for you.
We teach the creative part of video filmmaking.
We teach filmmaking skills at a level that can be understood by the lay-person or amateur cinematographer, from techniques used by broadcast professionals.
During this course you will learn what is needed to tell a story on video, while informing and entertaining the viewer, no matter who they are. You will learn the important elements that go to make up a story, the affect of the visual elements and the importance and affect of the audio track. You will learn to prioritise when shooting, to enable the editing process to be easy and intensely creative. By using the techniques taught here, you can become a great video storyteller.
There are 42 lectures and 7 quizzes. Most instruction is by video, with examples and samples.
Part 1. Identify the kind of programs you want to make.
Part 2. The five most important elements of video storytelling. The importance of audio.
Part 3. From still photography to videography, we cover information versus emotion. The effect that audio has on an image.
Part 4. Shooting techniques: The 4-second rule is the secret to delivering footage for the edit. I also teach editing-in-camera versus shooting for the edit, and more.
Part 5. Shooting techniques: Perspective, zooms, lenses, light, composition, perspective, shooting interviews and much more.
Part 6. Equipment ideas.
Part 7. Conclusion and introduction to the editing course
I hope you will enjoy and learn much from spending this time with me.
Join over 32 000 of my students from 154 countries!
Your lecturer
Andrew St Pierre White has 37-years as a broadcast professional, with international awards to his credit. He understands what it takes to capture great footage and audio to make compelling videos, even on a low indie producer budget. Whether it be a documentary series, a 30-second commercial, or a YouTube product review, he has done it all. His YouTube channel boasts over six million views a year and his commercials and TV shows have been broadcast all over the world..
Latest testimonial on Udemy:
This is an excellent course for videographers who want to learn from a professional with over 30 years experience. BEST COURSE ON UDEMY. 10/10 Richard Butler, 1 hr 21 mins ago ·
Testimonials from our seminar attendees:
"Even though I used to shoot still photos for a national news organization, I had no idea how different the video story-telling process is from still photography. In just one class with Andrew, I learned more about making a great video than I had in all my other classes combined. Andrew's practical focus comes from 30 plus years of being a doer, not just a teacher. And make no mistake, Andrew is a GREAT, humble and respectful teacher. Andrew's class opened my eyes (and ears!) to how to tell compelling stories through video, and made me a much better consumer of the art as well. Thanks, Andrew!"
Robert Towry
Monument, CO, United States
" I was fortunate to attend Andrews' class in Flagstaff, Arizona this year. A still photographer at heart, I wanted to make the leap into video making. With Andrews class I have learned so much and was so motivated that I want to become the next Spielberg! The course was informative and fun, from theory to fascinating clips that kept us all wanting more! There are many teachers who teach, but Andrew inspires and knows how to tell a story! "
Connie Blaeser
Spruce Grove, Alberta, Canada