Udemy
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
Turn what you know into an opportunity and reach millions around the world.
Learn More
Your cart is empty.
Keep shopping
Modern PR Secrets: Increase Your Earning Power
4 students

Modern PR Secrets: Increase Your Earning Power

Your blueprint to getting media attention, and found on Google, Social Media, and the Web!
Created byLisa Buyer
Last updated 3/2024
English

What you'll learn

  • Understand Digital PR's evolution, discerning traditional from modern approaches integrating social media and SEO.
  • Analyze media exposure's role in PR, fostering credibility and brand awareness alongside social proof for thought leadership.
  • Evaluate PR, social media, and SEO's synergy to boost brand visibility and engagement across diverse platforms.
  • Utilize optimization techniques to target audiences, journalists, and influencers, enhancing online presence and media coverage.
  • Craft compelling PR content for various channels, integrating keywords, hashtags, and storytelling for maximum impact.
  • Measure PR campaign effectiveness with tools like Google Analytics, demonstrating ROI and refining strategies for success.

Course content

6 sections46 lectures9h 43m total length
  • PR Yesterday, Today, and the Future14:29
  • SEO PR13:27
  • Social PR19:51
  • Brand PR16:23
  • Visual PR14:21
  • AR/VR PR14:14
  • Audio PR13:32
  • Strategy7:01

Requirements

  • No Public Relations or Marketing experience necessary. Being familiar with Search Engines and Social Media channels is a PLUS!

Description

Tired of Feeling Invisible?

Do you ever feel like your business is buried in the feeds?

Are your efforts to gain media attention falling flat?

Do you wonder why the media can't seem to find you?

Are you working tirelessly to build your audience but seeing minimal results?


Why can’t the media find YOU?

You're not alone.

Many entrepreneurs, authors, influencers, and experts struggle to gain momentum and stand out.

They work tirelessly to build an audience and grow their brand.

But it feels like they're stuck in obscurity.


Discover the System That's Generated Over $1 Billion in Publicity

Lisa Buyer has helped build empires for brands, authors, influencers, and entrepreneurs using a proven PR formula.

Her unconventional approach weaves together the power of traditional PR, social media, and search optimization.


  • A complete A-Z masterclass on how to combine PR, social media, AI, SEO, and the latest Web3 technologies and efficiencies

  • The optimization tactics used by top brands that get journalists' attention

  • How to make any product or service irresistible to the media

  • The blueprint to establish yourself as a thought leader fast

  • Lisa's step-by-step formula for getting journalists to seek YOU out

  • Get media mentions and featured in major media outlets like Forbes, BuzzFeed, and The Wall Street Journal

  • Become revered industry thought leaders

  • Build audiences of hundreds of thousands in months

  • Generate over $1 billion in publicity value

Who this course is for:

  • Marketers: Craving to elevate brand visibility beyond paid ads
  • Entrepreneurs: Aspiring for a reputable brand identity in the digital frontier
  • PR Pros: Striving to modernize your PR toolkit and stay ahead, not just catch up
  • Small Business Owners: Seeking cost-effective ways to build an engaged community
  • Freelancers: Desiring to carve a unique niche in a crowded marketplace
  • Personal Brands: Eager to amplify your narrative in a resonant manner
  • Students: Ready to leapfrog into the future of PR with a robust, modern skill set