Modern PR Secrets: Increase Your Earning Power
What you'll learn
- Understand Digital PR's evolution, discerning traditional from modern approaches integrating social media and SEO.
- Analyze media exposure's role in PR, fostering credibility and brand awareness alongside social proof for thought leadership.
- Evaluate PR, social media, and SEO's synergy to boost brand visibility and engagement across diverse platforms.
- Utilize optimization techniques to target audiences, journalists, and influencers, enhancing online presence and media coverage.
- Craft compelling PR content for various channels, integrating keywords, hashtags, and storytelling for maximum impact.
- Measure PR campaign effectiveness with tools like Google Analytics, demonstrating ROI and refining strategies for success.
Requirements
- No Public Relations or Marketing experience necessary. Being familiar with Search Engines and Social Media channels is a PLUS!
Description
Tired of Feeling Invisible?
Do you ever feel like your business is buried in the feeds?
Are your efforts to gain media attention falling flat?
Do you wonder why the media can't seem to find you?
Are you working tirelessly to build your audience but seeing minimal results?
Why can’t the media find YOU?
You're not alone.
Many entrepreneurs, authors, influencers, and experts struggle to gain momentum and stand out.
They work tirelessly to build an audience and grow their brand.
But it feels like they're stuck in obscurity.
Discover the System That's Generated Over $1 Billion in Publicity
Lisa Buyer has helped build empires for brands, authors, influencers, and entrepreneurs using a proven PR formula.
Her unconventional approach weaves together the power of traditional PR, social media, and search optimization.
A complete A-Z masterclass on how to combine PR, social media, AI, SEO, and the latest Web3 technologies and efficiencies
The optimization tactics used by top brands that get journalists' attention
How to make any product or service irresistible to the media
The blueprint to establish yourself as a thought leader fast
Lisa's step-by-step formula for getting journalists to seek YOU out
Get media mentions and featured in major media outlets like Forbes, BuzzFeed, and The Wall Street Journal
Become revered industry thought leaders
Build audiences of hundreds of thousands in months
Generate over $1 billion in publicity value
Who this course is for:
- Marketers: Craving to elevate brand visibility beyond paid ads
- Entrepreneurs: Aspiring for a reputable brand identity in the digital frontier
- PR Pros: Striving to modernize your PR toolkit and stay ahead, not just catch up
- Small Business Owners: Seeking cost-effective ways to build an engaged community
- Freelancers: Desiring to carve a unique niche in a crowded marketplace
- Personal Brands: Eager to amplify your narrative in a resonant manner
- Students: Ready to leapfrog into the future of PR with a robust, modern skill set
Instructor
- -- Instructor Rating
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Meet Lisa Buyer a subject matter expert in public relations/social media who also takes a special focus on productivity and motivational ways to balance the overwhelming pressures of working in an “always on” world.
Lisa is the author of Social PR Secrets a business book filled with action-oriented ways to get publicity using social media and search engine optimization and is working on her next book titled; Digital Detox Secrets; how to create more room for opportunity and happiness in our business and personal life.
She is an avid yogi, author, entrepreneur, speaker, journalist, and most importantly an educator on the trending topics and those that help us gain productivity, positivity and opportunity. Lisa's experience blends the traditional fundamentals with today’s digital best practices.
Taking a zen-like approach to online PR is likable and actionable, Lisa delivers action-packed takeaways that will leave your audiences ready to do something, whatever that something is!
Her tips work to create a digital footprint whether it be a personal or business brand. Her industry experience ranges from internet technology to finance to real estate to health/wellness and entrepreneurial start-ups.