What you'll learn
- You'll be able to understand modern marketing, spread your ideas and gain empathy for those you seek to serve.
- You'll understand that marketing is not the same as advertising.
- You'll be able to focus on changing your product or service so that "marketing" it feels easy.
Requirements
- Do you care about the change you seek to make?
- If you're trying to grow a business, change minds or impact our culture, marketing is what you do. And that's all you need for this course... the desire to make something happen.
Description
Serve your customers, grow your business, make a difference.
This is a course about getting the word to spread, engaging with the market and most of all, understanding how modern marketing can transform your project for the better.
Seth Godin writes the most popular marketing blog in the world, is the author of the bestselling marketing books of our generation, and is known for his live talks and online teaching. For the first time ever, highlights from his four months' long group Seminar are now available as a self-paced solo course.
There are plenty of people who can teach you shortcuts and fast tactics. This is a course for people who are truly willing to understand instead. A course for people who would rather do it right than hustle and hassle people. Once you work your way through the more than 45 lessons, your strategy will become more clear, your empathy will deepen and you'll begin to see the market as it is, instead of merely wishing it to be what you want. This video-highlights course includes all the lessons, but not the case studies or discussions.
More than 5,000 people have worked together learning from Godin's Marketing Seminar, but you might prefer the solitude and adjustable pace of a solo course. If that's what you're looking for, this is a great place to begin.
Here's what marketing legend Jay Levinson had to say about Seth:
Take Leo Burnett, David Ogilvy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin.
Isn't it time you did it right the first time?
Who this course is for:
- Freelancers
- Entrepreneurs
- Change agents
- Organizers
- Brand managers
- CEOs
- Anyone who wants to make an impact
Featured review
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Course content
3 lectures • 16minIntroduction
- Preview05:22
- Preview05:23
- Preview04:51
5 lectures • 44minEmpathy and positioning
4 lectures • 32minUsing a bigger canvas
3 lectures • 24minSmallest Viable Market
4 lectures • 29minTension, trust and forward motion
2 lectures • 10minPlans, words and some tactics
3 lectures • 30minPricing and awareness
5 lectures • 32minReciprocity and stories
15 lectures • 1hr 58minMASTER CLASS: A host of tactics and insights
3 lectures • 18minWrapping up
Instructor
- 4.4 Instructor Rating
- 12,524 Reviews
- 55,701 Students
- 9 Courses
World-renowned entrepreneur, best-selling author, and speaker
More than 50,000 students on Udemy...
Seth is an entrepreneur, best-selling author, and speaker who knows what it takes to succeed in business and to be your own boss. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn).
The new one is called THIS IS MARKETING and it's been a #1 bestseller in its category in the USA, Italy and Korea.
Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). This real-world entrepreneurial experience is what makes him the ideal teacher for those who wish to forge their own career path.
By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.
In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In 2018, he was inducted in the plain old Marketing Hall of Fame. He might be the only person in both... Now he has joined the talented instructors on Udemy to share his wealth of knowledge and experience with those who are ready to start a freelancing career or enhance an existing one.