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30-Day Money-Back Guarantee

This course includes:

  • 6 hours on-demand video
  • 1 article
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
Business Communications Marketing Strategy

Modern Marketing with Seth Godin

Highlights from The Marketing Seminar
Bestseller
Rating: 4.5 out of 54.5 (1,016 ratings)
3,073 students
Created by Seth Godin
Last updated 4/2020
English
English [Auto], Indonesian [Auto], 
30-Day Money-Back Guarantee

What you'll learn

  • You'll be able to understand modern marketing, spread your ideas and gain empathy for those you seek to serve.
  • You'll understand that marketing is not the same as advertising.
  • You'll be able to focus on changing your product or service so that "marketing" it feels easy.
Curated for the Udemy for Business collection

Requirements

  • Do you care about the change you seek to make?
  • If you're trying to grow a business, change minds or impact our culture, marketing is what you do. And that's all you need for this course... the desire to make something happen.

Description

Serve your customers, grow your business, make a difference.

This is a course about getting the word to spread, engaging with the market and most of all, understanding how modern marketing can transform your project for the better.

Seth Godin writes the most popular marketing blog in the world, is the author of the bestselling marketing books of our generation, and is known for his live talks and online teaching. For the first time ever, highlights from his four months' long group Seminar are now available as a self-paced solo course.

There are plenty of people who can teach you shortcuts and fast tactics. This is a course for people who are truly willing to understand instead. A course for people who would rather do it right than hustle and hassle people. Once you work your way through the more than 45 lessons, your strategy will become more clear, your empathy will deepen and you'll begin to see the market as it is, instead of merely wishing it to be what you want. This video-highlights course includes all the lessons, but not the case studies or discussions.

More than 5,000 people have worked together learning from Godin's Marketing Seminar, but you might prefer the solitude and adjustable pace of a solo course. If that's what you're looking for, this is a great place to begin.

Here's what marketing legend Jay Levinson had to say about Seth:

Take Leo Burnett, David Ogilvy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin.

Isn't it time you did it right the first time?


Who this course is for:

  • Freelancers
  • Entrepreneurs
  • Change agents
  • Organizers
  • Brand managers
  • CEOs
  • Anyone who wants to make an impact

Course content

11 sections • 48 lectures • 6h 13m total length

  • Preview05:22
  • Preview05:23
  • Preview04:51

  • Empathy is at the heart of marketing
    09:29
  • Postioning (pat 1)
    09:33
  • Positioning (part 2)
    06:59
  • Positioning (part 3)
    12:15
  • Positioning example (chocolate)
    05:34

  • What do people want?
    11:08
  • Always Be Testing
    05:34
  • If you had to charge 10x
    00:16
  • Market Research and its perils
    15:31

  • Worldviews and personas
    04:29
  • Why don't people choose you?
    14:44
  • People like us (do things like this)
    05:08

  • Trust and tension
    06:40
  • Status roles
    09:59
  • Dreams and desires
    06:37
  • What we want (and how we get it)
    05:38

  • The Modern Marketing Plan
    06:13
  • What's a brand? A logo?
    04:13

  • Pricing as a marketing tool
    10:16
  • And what about 'free'?
    09:55
  • (Good) marketing doesn't cost anything
    09:46

  • Reciprocity
    04:35
  • Storytelling (part 1) A shorthand
    05:25
  • Storytelling (part 2) Symbols
    08:24
  • Storytelling (part 3) Reminders
    06:20
  • The Purple Cow
    07:33

  • PR vs. Publicity
    09:25
  • Permission Marketing
    07:41
  • Tribes
    10:30
  • Inverting the first rule of Fight Club
    04:04
  • Unleashing the Ideavirus
    11:26
  • Rogers' Curve of Adoption
    08:00
  • Crossing the chasm (the flaw in Rogers' curve)
    06:05
  • The Long Tail
    09:25
  • Understanding the funnel
    07:24
  • Mindfulness in marketing
    08:21
  • Brand or direct marketing?
    07:29
  • Spending money on direct or brand
    08:16
  • Frequency
    03:22
  • Your elevator pitch
    08:01
  • Naming and semiotics
    08:51

  • Forward motion and impresarios, part 1
    05:12
  • Forward motion part 2
    03:58
  • Behavioral Economics
    09:10

Instructor

Seth Godin
Best-selling author
Seth Godin
  • 4.5 Instructor Rating
  • 13,459 Reviews
  • 57,712 Students
  • 9 Courses

World-renowned entrepreneur, best-selling author, and speaker

More than 50,000 students on Udemy...

Seth is an entrepreneur, best-selling author, and speaker who knows what it takes to succeed in business and to be your own boss. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn).

The new one is called THIS IS MARKETING and it's been a #1 bestseller in its category in the USA, Italy and Korea. And out in late 2020 is THE PRACTICE. Find out more at seths.blog/ThePractice

Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). This real-world entrepreneurial experience is what makes him the ideal teacher for those who wish to forge their own career path.

By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.

In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In 2018, he was inducted in the plain old Marketing Hall of Fame. He might be the only person in both... Now he has joined the talented instructors on Udemy to share his wealth of knowledge and experience with those who are ready to start a freelancing career or enhance an existing one.

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