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Persuasive Communication: Influence, Meetings, 370+ Tools
3,030 students
Persuasive Communication: Influence, Meetings, 370+ Tools
Get agreement from people who do not report to you: persuasion scripts, objections, difficult talks, facilitation, EQ
Last updated 9/2026
English
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What you'll learn
- Take away 370+ tools: procedures, scripts, question lists, templates and checklists ready to copy from the presentations
- Persuade with SPIN questions, AIDA and a value proposition, and answer objections with LAER and ready response scripts
- Close a conversation with the direct close and the alternative choice close
- Hold difficult talks with scripts for anxious, blaming, resistant and competitive colleagues
- Run meetings where agreement happens: an agenda approval script, dot voting and guides for dominant and distracted participants
- Plan messages with a communication goals table, an effective message checklist and a bad news communication checklist
- Use 74 question lists and scripts for one-on-one meetings, coaching, feedback and exit conversations
- Read the person opposite with personality typologies
- Use emotions and a shared vision to move people
- Learn with Mike, the #1 HR instructor on Udemy: 1,800,000+ enrollments, 170,000 students, about 200 books on Amazon
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Course content
16 sections • 44 lectures • 22h 4m total length
Requirements
- No special background required
- Colleagues, clients or partners you need to agree with: you will practise on real conversations
- Nothing to buy for the course itself: two tool files and the presentations are attached to the lectures
Description
This course contains the use of artificial intelligence.
374 tools for persuasive communication in one course: 280 ready-to-use procedures, scripts, question lists, templates and checklists, 70 models and methods, 22 services and apps shown on screen, and 2 downloadable tool files.
Open a lecture, take the tool, use it in your next conversation.
Why good ideas are not accepted
You are right, you have the data, and the answer is still no. Or it is yes in the meeting and nothing happens after it. People who do not report to you owe you nothing. They agree when they see their own interest, when they trust you, and when the conversation is built so that agreeing is easy. Logic alone rarely does this.
What changes after this course
You start with the other person's situation, not with your idea. You ask questions that lead to the need. You answer an objection without pressure. You close with a clear next step. You prepare a hard conversation with a script. You run a meeting so that it ends with a decision and owners. And you choose the channel and the wording so that the message lands.
What is inside: 374 tools, counted lecture by lecture
You do not have to take this number on trust. Open any lecture and read its description: every tool inside is listed there by name.
- 280 ready-to-use tools inside the presentations:
- 94 step-by-step procedures and techniques: one-on-one meeting agenda, LAER objection handling, group brainstorming, dot voting
- 74 question lists and scripts: one-on-one meeting questions, change resistance conversation, sales objection responses, discussion redirection
- 54 templates and sample documents: effective message, sales storytelling, facilitation meeting notice, problem-solving workshop agenda
- 31 checklists: difficult meeting management, effective message, bad news communication, facilitation preparation
- 11 scorecards and matrices: stakeholder influence-interest matrix, performance-behavior matrix, facilitation method selector
- 3 formulas: onboarding evaluation metrics, sales performance metrics, five communication evaluation areas
- 3 ready AI prompts: HR proposal persuasion roleplay, business tool selection, personality-based sales coaching
- 10 other working tools: one-on-one scheduling table, developmental relationships reflection, crossing the river exercise
- 70 models and methods explained with examples: AIDA persuasion model, active listening, DISC communication styles, Belbin team roles
- 22 services and apps shown on screen: Workvivo, 16Personalities, Trello, Asana, Notion, Google Forms and others
- 2 downloadable tool files: a Three Answers Card and a personal energy assessment workbook
Where the tools are
- Influence without authority at work (4 sections, 149 tools). The role, reading the state of a team, coaching and development, exit conversations, reviews and difficult people.
- Persuasion (2 sections, 65 tools). AIDA, SPIN, FAB, value, technique, objections, closing.
- Reading people (2 sections, 9 tools). Personality typologies in practice.
- Emotions and vision (3 sections, 44 tools). Emotional intelligence, empathy, shared vision.
- Messages and channels (2 sections, 74 tools). Audience, goals, channels, difficult messages, measuring.
- Meetings and facilitation (2 sections, 54 tools). Principles, preparation, closing, online and large groups.
Who is teaching
I am Mike, the #1 HR instructor on Udemy, with 1,800,000+ course enrollments from 170,000 students, and the author of about 200 books on Amazon. I built the people system at Preply as it became a unicorn and worked at Wargaming, iDeals and Alfa-Bank across 20 years in HR. I hold PHRi, SHRM-CP and HCI sHRBP certifications and represent HRCI in Eastern Europe.
HR is a job of persuading without authority, and I learned it that way. At a television channel I had two recruiters and far more vacancies than they could close. I set up the recruiting process, started counting how many vacancies one recruiter closes, and went to management with those numbers. I was allowed to hire twelve. Another time I wanted to open a massage room in the office: a room, a little money for equipment and permission to use it during working hours. I had to go three times, and the third time management agreed. People later told me they had finally cured their backs.
How to use the course
Start with the Start Here lecture and its card. Then open the situation you face: a one-to-one, an objection, a hard message or a meeting. Section and lecture titles show how many tools are inside, and each lecture description lists them by name.
What is included
- 44 lectures across 16 sections, 22 hours
- 44 downloadable resources: 2 tool files and the lecture presentations
- 374 tools across the lessons, ready to copy into your own work
- Lifetime access to all materials
- Active instructor support in the Q&A section
- A Udemy Certificate of Completion
Where to start
Think of one person whose agreement you need this week. Open the Start Here lecture and fill in the Three Answers Card for that conversation. Enrol now and start your first lesson today.
Who this course is for:
- Project and product managers who depend on people from other teams
- Specialists and experts who must sell an idea to management
- HR business partners and internal consultants who influence without authority
- New managers who do not want to rely on their position
- Anyone who leads meetings and needs decisions from them