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30-Day Money-Back Guarantee
Marketing Marketing Fundamentals Copywriting

Modern Copywriting: Writing copy that sells in 2021

Learn how to strategically deliver words that get people to take action using the art and science of copywriting.
Rating: 4.5 out of 54.5 (2,963 ratings)
30,404 students
Created by Evan Kimbrell
Last updated 2/2021
English
English, Indonesian [Auto], 
30-Day Money-Back Guarantee

What you'll learn

  • What copywriting is and what you need to know to do it effectively
  • How to gain a thorough understanding of your audience, competition, products, and your brand’s unique voice
  • Copywriting tactics including structure, persuasion, emotion, power words, clarity, and more
  • Proven copywriting formulas that remove the guesswork from writing
  • The differences between B2B and B2C copywriting and how to craft B2B copywriting most effectively
  • How to write headlines that draw people in and get them moving down the rest of the page
  • Copywriting tactics for specific types of projects, including landing pages, CTAs, email, social media, videos, and much more
Curated for the Udemy for Business collection

Requirements

  • There are no pre-requisites or required skills needed for this course

Description

The words you write for your business are directly tied to the overall success of your marketing efforts.

On top of that, choosing the right words can make the difference between your launch hitting 5 figures or 7 figures ...

… your clickthrough rates hovering at 15% or 70%

… your Facebook posts being shared 20 times or 2,000 times

… your landing pages converting at 5% or 65%

And most important …

The right words can make the difference between your business fighting to keep the lights on vs. your business breaking sales records every time you launch a new promotion.

All because of the words you chose to put on the page.

The best part?

You don’t have to guess what to write.

You can learn exactly what words will increase the level of your success … Every. Single. Time. No guesswork, no finger crossing, no hoping and praying the words you write will do what you need them to do.

When you hit send or publish, you can feel comfortable knowing the words you’ve chosen have the best chance to get you more engagement, more subscribers, more conversions, more sales, or more of whatever it is you’re looking to accomplish.

And you can do this by learning how to effectively apply copywriting best practices to everything you write.

Whether you’re aware of it or not, copywriting is one of the most essential elements of effective marketing.

It’s the art and science of strategically delivering words that get people to take some form of action.

Need more subscribers? Copywriting can help.

Need more opens, more engagement, more conversions? You’ve got it. Copywriting can help there, too.

How about more sales? Of course!

Becoming good at copywriting gives you one of the most powerful and predictable tools to transform the success of your business.

Sound too good to be true?

Well, imagine this …

You’re sitting at your computer, coffee in hand, writing an email to your list of subscribers.

You’re excited because you know - based on the copywriting techniques you’ve used in both the subject line and body of your email - there’s a high likelihood your subscribers will not only open your email, but also read what’s inside and be motivated to click on your call to action.

You’re even more excited because those very same users are going to click-through to a landing page with proven persuasion tactics baked into the copy on the page … almost guaranteeing a flood of conversions and sales for your business.

You wrap up the email, hit send, take a deep breath, and start watching the orders roll in.

Sounds pretty amazing, don’t you think?

Well, that’s exactly what you’re going to learn how to do in this course.

Let’s take a look at what’s covered inside:

Section 1

Still unsure what copywriting is? You won’t be after this section. In addition to the basics, you’ll also learn the importance of having a thorough understanding of your audience, products, competition, and your brand’s unique voice. Once you’ve got this down, then you can start writing.

Section 2

You’re ready to start crafting your copy. But first, you need to understand the techniques and tactics copywriters use to put it all together. How do you use persuasion tactics or stir up emotion in your reader? What power words get people to take action? This is the section where you find out.

Section 3

Ahh, good ol’ formulas - making life easier for everyone since the dawn of time. Well, maybe not that long … but you get the idea. In this section, you’ll learn classic copywriting formulas that nearly eliminate writer’s block. Applying them to your own work will make writing a breeze once you’re done.

Section 4

Plan on writing for a B2B audience? It’s going to require something a little different. Here you’ll learn the strategies you need to hit the right tone and messaging when targeting other businesses. So pay attention, because understanding these nuances will dramatically improve your results.

Section 5

If copywriting had an MVP, it would likely be headlines. If you don’t create an excellent one, your reader will move on to something else in the blink of an eye. In this section, you’ll learn how to craft captivating headlines that draw people in and keep them moving down the page. Oh, and more formulas? Yes, please!

In sections 6 through 11, you’re going to learn the know-how of nailing copywriting for specific types of projects, including:

  • Landing pages and Calls to Action (CTAs)
  • Email
  • Social Media
  • Video
  • Press Releases
  • & Content Marketing

Each of these sections will dig into what kind of copywriting works best, and the methodologies and techniques you can use to get the results you want each time you sit down to write.

To top it all off, you’ll get access to worksheets and handouts for each section, hours of instructional videos guiding you through the topics, and a high-level breakdown of relevant case studies to support your learning and make sure your new copywriting skills are able to shine.

By the end of this course, you’ll have everything you need to take your business to the next level through the art and science of Copywriting.

Are you ready to write copy that does all the heavy lifting for you?

Enroll now and join us inside today!

Who this course is for:

  • Anyone interested in learning the art and science of copywriting
  • Aspiring copywriters wanting to master their skills
  • Marketing professionals looking to develop their career
  • Business owners who want to understand how copywriting can improve their marketing efforts
  • Freelancers who want to learn how to become an effective copywriter
  • Entrepreneurs, startups and business people wanting to understand how copywriting can grow their business
  • Web and graphic designers needing to understand the role or copywriting
  • Anyone aspiring to reach new customers and improve sales conversion

Featured review

Yvette Cano
Yvette Cano
3 courses
1 review
Rating: 5.0 out of 510 months ago
Great course. It had a lot of good information. I was pleasantly surprised that it wasn't just about selling yourself but it taught you how to write copy. The lessons were short so they kept me interested and feeling accomplished. The examples were the best part because it showed how what you are learning is being applied.

Course content

9 sections • 66 lectures • 7h 7m total length

  • Preview02:30
  • What is copywriting
    Preview04:27
  • Join our community on Slack!
    00:00
  • Know your product
    Preview09:05
  • Preview03:33
  • Know your competition
    Preview07:24
  • Competitive copywriting
    08:05
  • Case study: Volkswagen
    06:53
  • Know your audience
    09:14
  • PRACTICE: Know your audience
    05:39
  • Know your voice and tone
    06:18
  • Know your media
    07:28

  • Intro to crafting your copy
    01:31
  • The art of persuasion
    08:33
  • How to use power words
    06:57
  • Structure and technique
    08:04
  • How to stir emotion
    09:42
  • Writer's block
    10:10
  • How to write simply
    08:32
  • PRACTICE: Writing simply
    07:59
  • Copywriting styles
    10:37
  • Don't get sued (plagiarism edition)
    05:13
  • Don't get sued (legal edition)
    06:46
  • Avoid common mistakes
    08:50
  • PRACTICE: Crafting your copy
    06:07

  • Storytelling: The Hero's Journey
    09:08
  • Storytelling: More storytelling
    07:32
  • Persuasive formulas
    06:48
  • Copywriting formulas: AIDA and more
    11:34
  • PRACTICE: Copywriting formulas
    07:18

  • Intro to copywriting for B2B vs B2C
    01:58
  • Differences between B2B and B2C
    05:34
  • B2B Copywriting Best Practices
    05:13
  • Case Study: Zendesk
    09:45

  • Intro to creating headlines
    02:19
  • How and why headlines work
    07:42
  • Modern formulas for headlines
    11:17
  • PRACTICE: Modern formulas for headlines
    05:37
  • How to test headlines and why
    08:25
  • Supporting headlines with leads
    08:17
  • Creating readable headlines
    07:18
  • Twitter headlines
    08:09

  • Intro to copywriting for landing pages
    01:40
  • Landing page basics and structure
    08:26
  • PRACTICE: Planning your landing page
    05:13
  • Landing page copy styles and themes
    09:02
  • Writing copy for landing pages
    07:48
  • CTAs
    06:54
  • Case study: Shipt
    06:16

  • Intro to email copywriting
    01:56
  • Product announcements and promotional emails
    06:22
  • PRACTICE: Email types - announcements & promos
    04:02
  • Newsletters and Transactional Emails
    07:02
  • Email copy best practices
    05:09
  • Subject lines
    06:37
  • Writing letters and brand messages
    06:42
  • Case study: Physician Associates Survey
    05:12

  • Intro to social media copywriting
    02:37
  • Social media platform differences
    07:02
  • PRACTICE: Social media platform differences
    03:54
  • Writing profiles for social media
    05:26
  • Headline and copy best practices
    08:00
  • Copywriting for Facebook
    07:57
  • Copywriting for LinkedIn
    05:19
  • Case study: iostudio
    05:18

  • Bonus Lecture: How to get your next course for as low as $12.99
    00:16

Instructor

Evan Kimbrell
Founder of Sprintkick | Ex-VC | Ex-startup founder
Evan Kimbrell
  • 4.4 Instructor Rating
  • 74,132 Reviews
  • 581,652 Students
  • 22 Courses

                  Hi, I'm Evan Kimbrell. Thanks for checking out my course. 

**My courses have been featured in Forbes, CNN, Entrepreneur Magazine, BusinessInsider, BuzzFeed, Mashable, TheNextWeb, The Daily Beast, & Techcrunch**

        Currently, I'm the Founder and Director of Sprintkick, a full-service, referral-only digital agency based out of San Francisco. Over the past four years I've overseen the development and launch of over 100 web and mobile apps. Clients range from two-man bootstrapping startups to multibillion dollar Fortune 100s like Wal-Mart, Dick's Sporting Goods, and GNC. 

Prior to Sprintkick I worked as a VC for a new firm called Juvo Capital, based out of L.A. I spearheaded the firm's expansion into Silicon Valley and into the Consumer Web tech category.

                  In the long long ago, I was a co-founder for an educational software startup called ScholarPRO that raised a ton of money and then spectacularly blew up (in the bad way). Before it exploded like the Death Star, I went through five tech incubators (yes, five): Tech Stars, Excelerate Labs, MassChallenge, Babson Venture Program, and Sparkseed. 

                  Hope you enjoy my courses!

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