Explore mobile display advertising and media buying, including how to place mobile ads, how targeting works (location, device, carrier), networks vs direct buys, and real-time bidding opportunities.

Learn how to create mobile banners, optimize sizes like 300x50 and 300x250, and test variations to improve click-through and conversion rates. Also explore mobile landing pages and tracking strategies.

learn to create inexpensive mobile banners for media buying using Fiverr and paint, then test multiple variations to align with landing pages and improve affiliate campaigns.

Set up a mobile Facebook ad campaign with Power Editor, promote an affiliate offer, use CPC bidding, and target Android devices aged 18–64 in US/Canada, testing multiple creatives with tracking.

Learn to run mobile app ads with Google AdWords display network, targeting mobile users, selecting Android devices and Wi-Fi traffic, and linking to affiliate offers like Christian Mingle.

learn how to set up a SiteScout mobile campaign, compare traffic sources, and use real-time bidding, CPM pricing, banners, tracking, and manual vs automatic optimization.

Explore advanced ad server techniques with ad shuffle to rotate banners across campaigns, create ad units, and deliver code to networks for publisher display while tracking cost per impression.

Learn how to reverse engineer campaigns by researching audiences, analyzing ad offers, translating and localizing mobile landing pages, and emulating proven strategies across networks to optimize performance.

Learn to use competitive research tools to analyze top ads, optimize mobile campaigns, translate successful creatives, and explore landing pages, banners, keywords, and publisher placements to boost profitability.

Explore profit strategies for mobile apps and explore popular app types, from fee-based and ads to freemium and subscriptions, plus social, travel, and e-commerce apps.

Define your app objective and plan by writing it down and clarifying who you build for, then test ideas via a mobile site to validate value before building.

Explore three app development options: out-of-the-box solutions, freelancers, and app agencies—highlighting cost, customization, and turnkey solutions.

Explore mobile app distribution channels—App Store, Google Play, Microsoft Marketplace, and BlackBerry App World—and promote via paid search, display ads, in-app ads, and social distribution to maximize downloads.

Learn how a gluten-free app found a niche, tested price points from 99 cents to 2.99, and monetized through apps that solve real market needs.

Identify unique, value-driven app ideas across entertainment, travel, health, finance, and games; bootstrap with simple first apps and outsource development via bidding platforms like oDesk to minimize costs.

Learn how to submit apps to the Apple App Store, optimize titles with keywords, manage reviews, and decide between free or paid models with in-app purchases.

Explore how businesses use SMS for marketing with opt-in, personalized messages, and timely offers. Learn best practices for relevance, timing, and legal compliance to avoid spam and maximize response.

Text messaging yields high open rates (up to 95%) and strong responses (about 55%), outperforming email. Ensure opt-in, opt-out, and timing guidelines; consider push notifications for apps.

Identify a sms provider like leadsmob, set up an opt-in strategy with short codes or forms, and track spend and responses for compliant, effective campaigns.

Discover the mobile landscape and what mobile marketing is, including sms/mms, emails, mobile websites, ppc, and apps, and why it differs from traditional advertising.

Explore the pros and cons of mobile marketing, including on-device reach, precise targeting, local search, lead generation, click-to-call, cost advantages, and design challenges.

Explore the pros and cons of mobile marketing, from near-ubiquitous devices and lower costs to precise location targeting, lead generation, and local promotions, balanced against UI limits and device variations.

Explore how mobile usage shapes ad messaging by analyzing two mindsets: browsing and goal completion, covering subcategories like connecting, searching, entertainment, information, e-commerce, and navigation.

Click to call enables instant mobile connections to your business, integrates with Google Ads, and tracks inbound calls from campaigns. Club Med case demonstrates boosting sales through agent-assisted, automated funnels.

Boost sales with mobile email and mobile search strategies by using mobile-friendly emails, concise content, and fast load times, and optimize mobile PPC with click-to-call and local targeting.

Qr codes are quick response, two-dimensional matrix codes that instantly connect customers to apps, offers, and information via scans. Track usage with analytics and consider mobile-friendly destinations to ensure value.