Why it is important to have a website before you start working on your mobile app and how to create a website

A checklist for your pre launch mobile app marketing

You need to set up tracking before you launch the app and details of some of the tools that can be used for tracking the mobile app

Details of some of the platforms that can be used to benchmark yourselves against the competition

Details of a checklist from Google for your Android Mobile App Launch

Some ideas for getting early beta users for your mobile app

Presss Releases are very important while you are launching a mobile app. This lecture has a list of resources that can help you while doing press releases

Best Practices for App Store optimisation and to rank your mobile app in organic app store search

Best Practices for your App Store Icon and how to capture attention from your icons

Good , Clear Screenshots can give you a lot of organic reach and some tactics to use and create great screenshots

How to create a great video for your mobile app

How you can measure the success if your app discovery options

How to create and set up an app download page in your website

How can an interstitial page help you for app marketing and increase organic downloads

Are you using your website header and footer? How can you maximise these spots for app downloads?

How you can use a direct link to app store and get a download with less distractions

Where exactly are you promoting the mobile app ? Promote it in moment of truths so that users will download the same

Userstanding app store ratings and why ratings matter?

How to get more ratings - tactics and strategies?

Why it is difficult to get more reviews and why reviews matter to get more app downloads?

Why you should not ask for ratings and reviews in the normal way?. Use Private feedback loop to get negative feedback and get positive reviews

Best Practices - When to ask & how to respond to app reviews so that it will have a positive impact on all users?

How to respond to negative reviews and win over the potential users?

A ready made template to respond to negative reviews in app store?

Some Tools to automate app review related work

Paid Incent Networks can be useful to climb up the rank charts and boost your app downloads in the initail days and here are some ways by which you can do the same

Here is a list of paid incent channels that can be useful to you while you are marketing your app

Difference between incent and non incent channels in app marketing

How to use Burst Campaigns in app marketing

What is deep linking and why it is important?

A Small lecture with relevant guidelines from Google on creating an Android deep linking structure

Reviews is a golden mine for getting more information from users. How to use review mining to get more ideas for app optimisation?

Some tactics to control the uninstall rate of your mobile app

How to use video for app marketing ?

You can use updates to promote your own app. Here are some ways to do that

Some of the non android app stores have a large number of users and you can release an APK to get users from these app stores

A comprehensive list of non android and non iOS app stores that you can use for your app distribution

Some ideas to create more loyal and organic users for your app and convert the non loyal users to loyal users

You can Learn from our mistakes. A section that covers common mistakes that we did so that you wont repeat the same mistakes when you do the app marketing

Common Mistakes in App Marketing like running after the ranks and using traditional online marketing methods

Mistakes happen often when you try to target the right audience. Some of the common mistakes in app audience targeting