Hello and Welcome to the course ‘Mobile App Entrepreneur – A Practical Lessons’. In this course, you will learn about the basics of all the areas associated with mobile app development, right from idea conceptualization to production release of the app and perform post-production activities. This course is divided into three stages, Pre-Production, Production and Post-Production. You might have seen courses focusing on only one topic where you have no clue of things to take care before and after topic you just learned. Hence, I have come up with this comprehensive course, where I would touch base on all the areas of Mobile App development, which are very much essential in becoming successful as a mobile app entrepreneur.
Having said that, you will be learning various different topics in this course.
1. Conceptualization of Idea or How to test a Business Idea
2. Outsourcing vs In sourcing
3. Deciding iOS, Android, Windows or All
4. Pricing Models
5. NDA (Non-Disclosure Agreement)
Now let's talk a little about Pre-Production activities. During your idea generation, you might be wondering whether my app idea, can really become successful or not. In those cases, how do I test my business idea? You have an answer for this, in this course. And whether I should outsource my work to a different company or not, whether my app should become available only for iOS users, or for both like iOS and Android or even for Windows also. You have an answer for all this and the decision you take will have a rationale for that. Sometimes you are confused with what is Fixed Pricing, what is Milestone pricing and could not able to make a decision on the pricing model if you are outsourcing your work to a third party, or you might be in a dilemma whether or not I should get into an NDA, that is Non-Disclosure agreement. This course will provide all the necessary basic information required in order to make those decisions.
App development and other miscellaneous activities,
1. What are the different methods used in Software Development?
2. How to Define Requirements?
3. What is Quality Assurance? And its importance in app development.
Now let's talk about production activities. Whether your app development work has been outsourced or in sourced, as an owner, of the app it is important to know, what all the different methods involved in software development, How the requirements are defined? What is Quality Assurance and why it is important? This course will give you all this information so that you can make an informed decision.
Other important things to be taken care during app development,
1. App Logo & Design
2. Domain Registration & Hosting
3. Payment Gateway account creation
4. App store and Play store account creation
When a team is involved in mobile app development, as an app owner what all the miscellaneous things need to be taken care and why they are important? There are certain activities like domain registration, Payment Gateway Account creation, App Store account creation, these needs a lot of preparatory work before doing all of this. This course will talk about all of these so that you can best use of your time for this purpose, which will make you much more comfortable during the actual production release of the app.
Post Production Activities,
1. Social Media Marketing
2. Facebook & Instagram Ad Campaign
Now let's talk about what all the things involved in post-production activities, I mean once the app is released into production. These days, you might have noticed that people spend a lot of time on social media platform like Facebook, Instagram etc. It's very necessary to leverage these platforms to reach out to a large number of audiences. You will learn the basics of social media marketing on each one of them in this course.
Other Post Production Activities,
1. Google Ad words campaign
2. Twitter Ad Campaign
3. App Store & Play Store Optimization
4. Google +
Ad Campaigns play a very important role in producing the leads for app downloads. There are various programs like Google, Twitter Ad Campaigns, Continuous App Store & Play Store Optimization for continuous improvement etc. You will learn the importance of these in this course to make informed decisions.
Other Post Production Activities – Contd.,
1. App Videos for Marketing
2. App Performance Tracking
Last but not least. You can market the app in various ways and video marketing is one of the important marketing. You will learn about various different types of videos you can create and what all the different channels you can use in order to promote your app. Also, it is very important to track the performance of the app by using the analytics tool. This course will throw a light on what all the pros and cons of each tool, available platform etc.
LET’S GET STARTED!
What are you waiting for? Let’s get started. Because, as an Appneur, I don’t want you to commit the same mistakes which I committed when I was developing my app. So, I hope to see you inside the course. Thank You.