Marketing Tool: Media Budgeting: CPC/PPC
0.0 (0 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
35 students enrolled

Marketing Tool: Media Budgeting: CPC/PPC

Understand the different pricing models for the different advertising media
New
0.0 (0 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
35 students enrolled
Created by Jamal bentayab
Last updated 7/2020
English
English [Auto]
Current price: $114.99 Original price: $164.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Training 5 or more people?

Get your team access to 4,000+ top Udemy courses anytime, anywhere.

Try Udemy for Business
What you'll learn
  • Compare advertising effectiveness across different pricing models and advertising channels
  • Create an advertising budget based on marketing objective
Requirements
  • Basic spreadsheet skills
Description

You know you have a great product. But you want to get the words out about it. You decided to try advertising only to be overwhelmed by the industry jargon.

  • What is CPC?

  • What is PPC?

  • What is CPM?

  • What is CPA?

  • Which is best for me?

  • How do I budget?

If you have these questions, you've found the right course!

This course will explain these various pricing models, so you can create your advertising budget accordingly.

This course is designed for beginners. We'll go through each basic concept and industry jargon. We'll apply the concept into spreadsheet, showing you step-by-step how to set up your budget.

If you want to dive into online advertising, but don't know where to start, start here now! See you in class!

Who this course is for:
  • Beginners to online advertising
Course content
Expand 7 lectures 01:32:53
+ CPC/PPC
7 lectures 01:32:53
7 Ways Bing Ads Beat Google Adwords
07:50
What is Bing Ads and How does PPC work? Part1
16:54
What is Bing Ads and How does PPC work? Part2
14:36
What is Bing Ads and How does PPC work? Part3
15:27
Step by Step To Improve PPC Performance
21:37
Create Bing Ads Campaign
13:03