Mobile and Video Game Marketing Fundamentals for Beginners!!

This course contains the use of artificial intelligence.

Game marketing is a different discipline from traditional marketing — it blends performance advertising, community building, platform algorithms, and player psychology into one craft. This course teaches you how it actually works, from the first App Store impression to a game’s post-launch Live Ops strategy. It’s designed for a general beginner-to-intermediate audience: no prior marketing or game development background is required.

Across three comprehensive parts, you will start with the foundations — what makes game marketing distinct, the full marketing funnel (awareness, acquisition, retention, monetization), player personas and motivations, platform differences across mobile, PC, and console, and the key metrics every game marketer needs to know: CPI, ROAS, LTV, and retention curves. From there, the course goes deep on mobile game marketing: App Store Optimization (ASO), paid user acquisition channels, ad creative and video ads that convert, push notifications and Live Ops for retention, and the monetization models (IAP, ads, hybrid) that keep games profitable.

The course then shifts to PC and console marketing: Steam pages and wishlists, building pre-launch hype with trailers and demos, influencer and content creator partnerships, PR and press outreach, and how to keep a game marketed long after launch through updates and DLC. It closes with a practical, repeatable framework for building your own complete game marketing plan.

Whether you’re marketing a mobile hit, an indie PC release, or a console title, this course gives you a practical, honest foundation in how games actually get marketed — including real trade-offs, not just buzzwords.

This course contains the use of artificial intelligence.

Curriculum Outline

Part 1: Foundations of Game Marketing

• What Is Game Marketing? Differences From Traditional Marketing

• The Game Marketing Funnel: Awareness, Acquisition, Retention, and Monetization

• Understanding the Player: Personas, Motivations, and Player Types

• Platform Overview: Mobile, PC, and Console – Where Marketing Differs

• Genre and Positioning: How Genre Shapes Marketing Strategy

• Key Metrics Every Game Marketer Needs: CPI, ROAS, LTV, and Retention

Part 2: Mobile Game Marketing & User Acquisition

• The Mobile Game Market Landscape: App Stores, Discovery, and Competition

• App Store Optimization (ASO): Getting Found and Getting Installs

• User Acquisition Channels: Paid Ads, Influencers, and Organic Growth

• Ad Creative and Video Ads: What Makes Players Click and Install

• Retention and Engagement: Push Notifications, Events, and Live Ops

• Monetization Models: In-App Purchases, Advertising, and Hybrid Approaches

Part 3: Video Game Marketing, Launches & Building a Strategy

• Marketing for PC and Console Games: Steam Pages, Wishlists, and Digital Storefronts

• Building Hype: Trailers, Demos, and Community Building Pre-Launch

• Influencer and Content Creator Marketing for Video Games

• Public Relations and Press: Getting Media Coverage for Your Game

• Post-Launch Marketing: Updates, DLC, and Keeping a Game Live

• Building Your Own Game Marketing Plan: A Practical Framework

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