Advanced Program in Entrepreneurship

Explore strategic, tactical, and operational management, including environment analysis, mission setting, strategy, execution, and evaluation, plus three main methods: organizational and administrative, socio-psychological, and economic.

Apply time management techniques such as the Eisenhower Matrix, delegation, and SMART criteria to analyze work time, plan priorities, and boost productivity for entrepreneurship.

Explore the essence of management decisions and the 14-stage decision-making process. Identify decision types, influencing factors, and methods to reduce risk.

Explore how information support informs management decisions through clear documentation, reliable data, and feedback-driven communication that reduces noise and improves decision quality.

Master project management by defining requirements, planning, executing, and controlling work to meet goals, while evaluating advantages, disadvantages, and methods like Six Sigma, waterfall, and the critical path method.

Explore leadership as social influence in a group pursuing common goals, rooted in trait theories and modern skills like focusing on people, decisive decision making, strategic thinking, and effective communication.

Explore leadership roles such as organizer, creator, fighter, diplomat, and comforter, and master eleven styles—from autocratic to situational leadership—using development-based choices for effective entrepreneurship.

Explore strategic leadership to set the vision and balance corporate needs, empower employees, and drive rapid decision making for sustainable growth. Learn how effective leadership translates capabilities into measurable results.

Explore the stages of team formation and the dynamics of group development to guide teams toward efficiency and maturity. Learn the five stages: lapping, close fight, experimentation, efficiency, and maturity.

Develop decisive leadership by distinguishing effective from ineffective decisions, using rational analysis, brainstorming, and Descartes Square, and guiding stages from problem identification to action plan.

Explore planning methods such as GTD and the Eisenhower Matrix to improve time management, task prioritization, and daily one big, three medium, and five small tasks.

Explore the marketing management concept as a system of analysis, target markets, and a marketing package; learn stages from opportunity analysis to implementation, control, and improvement.

Master the principles of marketing management, including mutual benefit, strategic orientation, and benchmarking. Learn how to apply integration, the individualization of demand, and market research to meet customer needs.

Analyze the external environment and target market through marketing research, customer and competitor analyses, and swot, pest, and quest frameworks to inform strategic decisions.

Master market segmentation and positioning to identify target segments, craft a unique trade offer, and design strategies that emphasize benefits and competitive advantage.

Explore the marketing mix, from the four P's to seven P's and the civil model, including product, price, place, promotion, people, process, and physical evidence, with practical examples.

Explore how pricing policy drives profit and market positioning by detailing price formation stages, pricing methods (cost-based, break-even, value-based, competition-based), and price discrimination types.

Explore distribution channels, direct, indirect, and mixed, and criteria such as market size, product characteristics, and company characteristics; then examine promotion goals, methods, functions, and a Tesla case study.

Apply marketing control to monitor the external environment, deliver operational information to management, and compare actual results with planned goals. Follow four stages: set standards, identify indicators.

Explore the concept of finance and the finance system, including public finance, corporate money, and personal money, GDP distribution, and the flow of state and extra-budgetary funds.

Explore how finance management plans, allocates, and controls resources to achieve financial stability, independence, and profitability for state bodies or enterprises.

Plan and forecast financial activity by aligning resources with needs, detailing income and expenses, and applying forecasting methods such as expert assessments, stochastic and deterministic models, and cash flow planning.

Analyze cash flow fundamentals to forecast solvency and optimize liquidity by tracking operating, investing, and financing activities, calculating net cash flow and NPV, and applying direct or indirect methods.

Learn how competitive advantage and Porter’s framework shape a company’s strategy, including cost leadership, differentiation, and focus, and analyze costs, value chains, and market position for finance impact.

The course analyzes financial analysis, profitability indicators such as ROE and ROA, asset turnover, the DuPont model, and cash flow methods like payback, IRR, and NPV for project evaluation.

Explore how a profit and loss statement compares revenue and expenses to reveal gross profit, depreciation, operating profit, and net income, including taxes.

Understand international and global finance, from exchange rates and macroeconomic models to the IFRS framework and the roles of the IMF and World Bank in a connected world.

Understand business strategy as a long-term plan aligned with the mission that guides resource allocation, planning, and competitive advantage. Explore strategic frameworks, alignment, measurement, and adjustments to drive growth.

This lecture introduces SWOT analysis as a simple yet deep strategic tool, detailing strengths, weaknesses, opportunities, and threats and how to turn insights into action, illustrated by Ikea.

Apply Porter's five forces and Pestel analysis to assess market attractiveness, evaluating competitive rivalry, buyer and supplier power, entry and substitute threats, and political, economic, social, and technological influences.

Apply the balanced scorecard to align objectives with day-to-day actions across four perspectives: financial, customer, internal process, and learning and growth, using measurable indicators and strategic initiatives.

Explore value chain analysis with Porter, distinguishing primary and support activities, then use the BCG growth-share matrix and economies of scale and scope to explain competitive advantage.

explains blue ocean strategy as creating uncontested market space through value innovation, reconstructing market boundaries, and using tools like the strategy canvas, noncustomers, and the four actions framework.

Trace the history and non-linear process of innovation management, and explore its objectives, principles, and life cycle from commercialization to diffusion with a customer- and partnership-focused lens.

Explore methods and instruments of innovation management, including system analysis, factor analysis, brainstorming, and functional and cost analysis to enable breakthrough innovations.

Explore internal and external financing for innovations, including budgetary, state, banks, venture capital, and corporate methods, plus self-financing and strategic investment options.

Explore the key risks in innovation management, from uncertainty and potential losses to financing, supply, marketing, contracts, competition, ownership rights and patents, and learn six-step risk management.

Define innovation goals and metrics, audit your processes, gather feedback, benchmark against competitors, and analyze results to optimize organization and commercialization of innovation activity across company, regional, and state levels.

Compare intrapreneurship and entrepreneurship within organizations, highlighting resource access and supportive culture, and outline corporate venturing, intrapreneuring, and organizational transformation with examples like Google and Procter and Gamble.

Navigate the challenges of corporate entrepreneurship by balancing old and new cultures, embracing experimentation, empowering employees, and using hybrid structures to sustain innovative growth.

Explore intrapreneurs in your company, including how they generate ideas, lead entrepreneurial employees, and cultivate an in-house culture of innovation with autonomy.

Examine four corporate entrepreneurship models—opportunist, enabler, advocate, and producer—and learn how organizational ownership and resource authority shape innovation in established firms.

Learn how growth hacking uses constant experimentation and analytics to rapidly test hypotheses, drive startup growth, and optimize marketing across B2B, B2C, and social channels.

Explore engines of growth—sticky, viral, and paid—alongside market expansion strategies, with Netflix localization as a case, and focus on retention, virality, and targeted marketing content.

Explore corporate venturing, where firms invest in startups to gain strategic and financial returns, accelerate innovation, and access new markets, with a Heineken case study.

Engage in the interactive part to apply practical knowledge, network via Telegram and email, and develop real business frameworks with open feedback.