Advanced Program in Entrepreneurship

Explore strategic, tactical, and operational management, including environment analysis, mission setting, strategy, execution, and evaluation, plus three main methods: organizational and administrative, socio-psychological, and economic.

Master project management by defining requirements, planning, executing, and controlling work to meet goals, while evaluating advantages, disadvantages, and methods like Six Sigma, waterfall, and the critical path method.

Develop decisive leadership by distinguishing effective from ineffective decisions, using rational analysis, brainstorming, and Descartes Square, and guiding stages from problem identification to action plan.

Explore the marketing mix, from the four P's to seven P's and the civil model, including product, price, place, promotion, people, process, and physical evidence, with practical examples.

Apply marketing control to monitor the external environment, deliver operational information to management, and compare actual results with planned goals. Follow four stages: set standards, identify indicators.

Plan and forecast financial activity by aligning resources with needs, detailing income and expenses, and applying forecasting methods such as expert assessments, stochastic and deterministic models, and cash flow planning.

Understand international and global finance, from exchange rates and macroeconomic models to the IFRS framework and the roles of the IMF and World Bank in a connected world.

Apply Porter's five forces and Pestel analysis to assess market attractiveness, evaluating competitive rivalry, buyer and supplier power, entry and substitute threats, and political, economic, social, and technological influences.

Explore internal and external financing for innovations, including budgetary, state, banks, venture capital, and corporate methods, plus self-financing and strategic investment options.

Navigate the challenges of corporate entrepreneurship by balancing old and new cultures, embracing experimentation, empowering employees, and using hybrid structures to sustain innovative growth.

Examine four corporate entrepreneurship models—opportunist, enabler, advocate, and producer—and learn how organizational ownership and resource authority shape innovation in established firms.