
Differentiate music marketing from music promotion and learn to build a long-term sales strategy using the five P's: product, people, price, place, and promotion.
Craft your brand by detailing your music background, niche, goals, and personal story, then design a brand identity and gather audience feedback to achieve brand alignment.
Define your brand themes and main revenue, then craft signature sale stories with backstories and mission statements, research influences, and apply active and passive messaging across channels.
Develop a brand and signature sales story through patient, consistent marketing and deep emotional connection that builds audience relationships, guided by exercises that craft purposeful messaging.
This course addresses designing your brand and developing your Signature Sales Story, key elements to any musician's career.
By the end of this module you will have:
Created a professional artist/band name and logo, because the cornerstone of your brand is what fans see first.
Chosen your brand colors, fonts and wardrobe, so you look as good as your music sounds.
Selected brand themes that will make you easily relatable to fans, so that your promotional messages don’t feel like a telemarketing call.
Crafted your Signature Sales Story to make fans care, so they’re willing to support.
Created your Signature Sales Story Brand board on Trello keeping all of the elements of your brand organized and easily accessible.