Signature Sales Story: Marketing for Music Artists and Bands
What you'll learn
- Students will learn how to successfully market themselves as a music artist or band to their audience
This course addresses designing your brand and developing your Signature Sales Story, key elements to any musician's career.
By the end of this module you will have:
Created a professional artist/band name and logo, because the cornerstone of your brand is what fans see first.
Chosen your brand colors, fonts and wardrobe, so you look as good as your music sounds.
Selected brand themes that will make you easily relatable to fans, so that your promotional messages don’t feel like a telemarketing call.
Crafted your Signature Sales Story to make fans care, so they’re willing to support.
Created your Signature Sales Story Brand board on Trello keeping all of the elements of your brand organized and easily accessible.
Who this course is for:
- independent artists, musicians and bands looking to further their career and increase their financial success
For the past ten years, TJ Pederson has had the honor of working for legendary GRAMMY award-winning composer, producer and musician Nile Rodgers.
He started out as a production intern and worked his way up to management positions at Nile’s record label. TJ has been fortunate enough to work with some of the industry’s leading professionals, gaining experience in nearly every aspect of the business, including:
Live show production
Event production and coordination
Website design & management
Marketing and PR
Physical merchandise and sales
Digital sales / distribution