Master Course in Microsoft MB-260 (Customer Data Platform)
What you'll learn
- Howt to Use Dynamics 365 Customer Insights to identify your audience and consume it
- Analyze Data sources imported with Power Query, data cleaned, transformed, and loaded, Microsoft Dataverse data sets
- Establish a unified profile for customers by setting up duplicate records, matching conditions, and source fields
- Configurable indexes, relationships and activities, Measures and Segmentation
- Utilize machine-learning models to enrich data, enhance brands and interests, and predict subscription churn
- Microsoft Dynamics 365 Basic Skills
- basic customer profile creation and data updation knowledge of any software (Customer Data Model Knowledge)
Master Course in Microsoft MB-260 - Customer Data Platform Specialty
An online and offline customer data platform combines disparate online and offline data sources to create a single view of your customers.
It can validate your skills and help open career doors if you specialize in building solutions that provide insight into customer profiles, track engagement activities, and improve customer experiences.
Customer data platforms (CDPs) are used for marketing. You can build a single, coherent, complete view of your customers by collecting and combining first-party data from multiple sources. Then, marketers can use it to create targeted, personalized campaigns.
CDPs (customer data platforms) have these key features:
Ingestion of data.
Resolution of identity issues.
Segmentation in real-time.
Synchronization and syndication of data.
Who uses a CDP the most?
Although sales, demand generation, and other go-to-market teams will ultimately benefit from a CDP, these jobs are often the ones working on it and managing it after it's implemented:
· The marketing department
· Operational aspects of sales
· Operational growth
· Marketing growth
· Operations with data
· Data engineer
Here are the five major topics I'd like to cover in this master's course:
1. Use Dynamics 365 Customer Insights to identify your audience and consume it
2. Data sources imported with Power Query, data cleaned, transformed, and loaded, Microsoft Dataverse data sets
3. Establish a unified profile for customers by setting up duplicate records, matching conditions, and source fields
4. Configurable indexes, relationships and activities, Measures and Segmentation
5. Utilize machine-learning models to enrich data, enhance brands and interests, and predict subscription churn
Who this course is for:
- All UG, PG Business, Systems, Marketing students, Microsoft Certification Preparation, Interested learners, Job seekers for Dyanamics 365 Customer Data Functional Consultant
Achievements on Udemy (UDEMY BUSINESS BEST SELLER):
 Enrolled over 329,000 students from 210 countries & 13 UFB Courses.
 Delivered a staggering 2.17 million course enrollments, with 1,822,625.60 minutes taught (Upto Oct' 2023).
 Offered a diverse array of 224 courses, covering Business, General Management, Leadership, IT, Software and Systems, Psychology, Education, and Media Studies.
Credentials and Qualifications of Dr. José:
Dr. José's extensive qualifications showcase his dedication to various fields:
 Earned a Ph.D. in Entrepreneurship & Business Management in 2019, contributing to the understanding of business dynamics.
 Holds an M.Phil. in Business & General Management, establishing a solid foundation in comprehensive management knowledge.
 Completed a Masters in Financial Markets in 2015, demonstrating expertise in financial systems.
 Acquired a Masters in Information Technology in 2013, equipping him with technological proficiency.
 Achieved a Masters in Human Resource Management (MBA) in 2011, highlighting organizational skills.
 Secured a Bachelors in Mathematics in 2009, emphasizing analytical and statistics prowess.
 Earned a Diploma in Teacher Education in 2006, showing dedication to education.
This diverse academic background positions Dr. José as a well-rounded and versatile professional.
Dr. José is an accomplished expert with a wealth of teaching and industry experience:
 Serves as a Senior Researcher, Professor, and Subject Matter Expert at UTEL University, Universidad Centro Panamericano de Estudios Superiores - México, IBS-BFSU (International Business School - Beijing Foreign Studies University) China.
 Holds the title of Honorary and Visiting Professor at NGCEF Australia, ISCIP Canada, and Judge of the Research center for the Internationalization of companies from emerging economies (I-CEE) & Global Forum on Business Case Study.
 UNESCO Inclusive Policy Lab Expert (IPL) of Dr. José, Specializes in digital transformation teaching, innovative teaching, and project based strategies for startup teaching in digital platform ecosystems.
Instructional Design and Curriculum Development Experience:
Dr. José's instructional design and curriculum development contributions are noteworthy:
 Designed and developed more than 5 specialized Post Graduate Master Degree courses International Business School - Beijing Foreign Studies University (IBS-BFSU).
 Expertise in corporate entrepreneurship, organizational innovation, and learning.
 Over 15 years of experience as a business and IT consultant for over 20 successful startup businesses.
 Designed, developed, and hosted over 200 corporate business websites since 2007, receiving over 10 awards for graphic and web design.
Interests of Teaching Topics:
Dr. José's teaching interests span a wide range of subjects:
 Conducted, supervised, and handled more than 10,000 UG, PG students since 2007.
 Led training sessions for undergraduate and postgraduate Master Degree graduates in areas such as Entrepreneurship Development, Business Management, Human Resource Management and Development, Marketing, Digital Marketing, Finance and Financial Markets, Economics, Statistics, Education, Psychology, Leadership and Personal Development, Multimedia, Information Technology, IEEE Domains, and Software Certification Courses.
 Regular Keynote Speaker at AEIC China and Whither Our Economies (WoE) Lithuania.
 Currently guiding 5 Ph.D. Scholars in Business Administration, Computer Science, and IT Domains.
Certifications, Research and Publications:
Dr. José boasts an impressive list of certifications, research, and publications:
 Completed more than 30+ Software, IT, and Business Certifications.
 Serves as an Editor of Science Direct PLAS Journal, Ai Scholar China and certified reviewer for several renowned publishers from Springer Nature, Online Wiley, Emerald & SAGE.
 Published over 50 research and review articles, 8-12 solo-authored full case studies, 4 book chapters, and numerous book reviews and some listed in WoS & Scopus Listings.
 Google Scholar Citation 70+ and Research Gate Score is 248 with 44+ Citations, 50000+ reads, and 27 Research Recommendations.
 European Alliance for Innovation (EAI) Score is 16.
Honors and Awards:
Dr. José's accomplishments are celebrated with various honors and awards:
 Top Funding Project Writer.
 Top Researcher Award 2019-2023.
 Best Ph.D. Thesis Award 2018.
 Distinguished Young Scientist 2017.
 University Topper (2011-2012).
 Seven-time recipient of the FCB - Faculty Competency Building Award (2011-2018).
 Mr. Perfect Award in 2008.
International Memberships and Activities:
 Holds memberships in 35+ International academic and professional bodies, including IEEE (ID : 96447154), Oulu Entrepreneurship Society - Finland, AfSAE (ID: 256521), ISPIM (ID: 1374), ITPA (ID: 29660) and many more.
 Volunteers for Scopus, Web of Science, and ABDC Indexed journals.
 Serves as an editorial and reviewer board member for over 30+ journals and has reviewed 200+ articles since 2019.