
In this lesson, you’ll understand how the course is structured, what skills you’ll gain, and how to move through it efficiently from start to finish.
We explore how AI is transforming creative professions, what processes it automates, and what new opportunities it opens for content creators.
In this lesson, we distinguish between two different approaches to video — creating content and managing the entire production. You’ll see why a producer’s mindset gives you more clarity, control, and creative freedom in AI-driven workflows.
In this lesson you review nine essential principles that help you build predictable, structured visual systems.
In this lesson, we'll look at ten striking examples of AI in art and business. They'll show how artificial intelligence is changing the way we approach creativity, from paintings and design to advertising and new content formats.
In this lesson, we break down common beginner mistakes when working with AI and show how to avoid them to achieve better results faster.
Here, we’ll focus on the importance of systematic learning. You’ll understand how to work step by step to eventually build your own AI Art Generation System. Instead of random tool exploration, you’ll gain a structured skillset that will serve you in the future.
In this lesson, you will explore how to study on the platform.
Overview of the module, its structure, and how Copilot and Designer will be explored as practical tools.
This lesson introduces Microsoft Copilot and how it helps you work smarter with AI in Microsoft 365.
Discover Microsoft Copilot, an AI assistant integrated across Microsoft 365 apps that helps you write, analyze, and create content more efficiently.
In this lesson, you’ll learn how to use Microsoft Copilot across Office apps to automate everyday tasks, generate content, and boost productivity in your workflow.
Introduction to AI agents in Microsoft ecosystem and how they assist with task automation and productivity.
This lesson introduces Microsoft Designer and shows how you can use AI to create stunning visuals quickly and easily—no design experience needed.
A detailed walkthrough of the Microsoft Designer interface, key tools, and how to navigate and use them effectively.
Explore the benefits of AI in Microsoft 365 and reflect on how it can enhance your workflow in this discussion lab.
In this lesson, you’ll complete a practical task to reinforce what you’ve learned in the module and apply AI tools in a real-world scenario.
Learn how to use Udemy's AI Assistant for streamlining your learning.
Introduction to content creation workflows using Copilot and Designer, from idea to final creative output.
Learn how to generate structured and relevant content ideas using Copilot for different goals and formats.
Explore how to create compelling ad copy and social media content with AI support.
Understand how to structure content into plans and calendars using AI for consistency and strategy.
Learn how to turn individual ideas into cohesive campaign messaging systems.
Discover how to translate content ideas into visual directions and creative concepts.
Create visual assets using Designer based on content ideas and campaign needs.
Learn how to design ready-to-publish social media creatives in different formats.
Create visual assets using Designer based on content ideas and campaign needs.
In this lesson, you’ll complete a practical task to reinforce what you’ve learned in the module and apply AI tools in a real-world scenario.
In this lesson, you'll get your own AI companion: the book "AI for Business".
In this video, you will find out how to get a certificate after completing the course.
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Understand the shift from writing prompts to building intelligent, autonomous AI agents.
In this lesson, we'll talk about creating prompts that give you exactly what you need.
Learn how to craft effective prompts to generate stunning, high-quality AI images.
Learn how to structure digital marketing strategies using the RACE Framework: Reach, Act, Convert, and Engage.
Discover how the ReAct prompting framework enables AI to reason and act step-by-step for more accurate and contextual responses.
Explore the Tree of Thought method, which guides AI through branching decisions to improve problem-solving and planning.
Understand how Self-Ask prompting encourages AI to generate and answer its own sub-questions for complex queries.
In this lesson you explore practical techniques such as example-based prompting, decomposition, constraints, and iteration.
Discover prompt-writing techniques that bring your ideas to life through AI-generated videos.
In this lesson you understand the difference between structured prompting and intuitive artistic prompting.
Learn the top reasons prompts fall short and get practical tips to craft more effective, agent-friendly instructions.
Discover key strategies to refine your prompts for accuracy, relevance, and clarity.
Explore advanced methods to structure prompts for more precise and high-quality AI-generated results.
Understand how to assess AI responses using clear evaluation criteria like relevance, accuracy, and usefulness.
Bad vs. Good Prompts in Action
In this lesson, we will show how to spot why an AI misunderstood you and how to reframe your request.
Show how prompts can help validate sources and reduce hallucinations.
Understand the core principles for using AI responsibly, ethically, and safely in professional environments.
Learn how to respect intellectual property, give proper credit, and ensure originality when using AI-generated content.
Identify and reduce biases in AI systems to promote fairness, equity, and inclusion in outcomes.
Discover best practices for protecting personal and confidential data when interacting with AI tools.
Develop skills to verify and validate AI-generated information to ensure accuracy and reliability.
Explore global AI regulations and understand how policies like GDPR affect AI usage and compliance.
Learn strategies to balance AI automation with critical human judgment and decision-making.
Uncover how AI can supercharge your professional development and open new career opportunities in the corporate world.
Stay on the cutting edge with the latest tools, trends, and techniques to maximize your GenAI and ChatGPT skills.
This course contains the use of artificial intelligence.
Content creators, marketers, and designers are already using AI in their daily work — for texts, ideas, and visuals. But often this happens without structure: results are inconsistent and hard to control.
AI becomes part of the workflow before it becomes a skill.
The question is no longer whether to use AI.
The question is whether you use it intentionally.
In this course, you will learn how to work with Microsoft Copilot and Microsoft Designer as practical tools.
You will understand how to create texts, ideas, and content plans with Copilot, and how to quickly build creatives in Designer. A key focus is on prompting: how to write clear instructions to get predictable results instead of random outputs.
By the end of the course, AI will stop feeling like an experiment and become part of your workflow.
What You’ll Learn
Work with Copilot for content creation
Create visuals in Microsoft Designer
Write clear prompts
Turn AI outputs into usable materials
After Completing This Course, You Will Be Able To
Create content faster without losing quality
Structure ideas and materials more clearly
Control AI outputs
Requirements
Basic understanding of content or marketing
Willingness to work with AI
No prior experience required
AI is already shaping how content is created.
The question is whether you use it systematically.
This course gives you a clear, practical approach — without chaos or guesswork.
Join in.