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Microsoft Advertising Free Course: Basic Bing Ads Guide
Rating: 4.3 out of 5(53 ratings)
1,369 students

Microsoft Advertising Free Course: Basic Bing Ads Guide

Bing ads guide to Learn to setup Microsoft Advertising account, landing page, campaign, etc from scratch!
Created byFree Courses On Udemy
Last updated 5/2025
English
English [Auto],

What you'll learn

  • How to navigate the Microsoft Ads platform
  • Fundamentals of Microsoft Ads
  • Building and optimizing landing pages for ads
  • Utilizing Canva to design ad creatives
  • Techniques for creating effective ad campaigns
  • Structuring ad campaigns for maximum impact
  • Crafting compelling ad copies
  • Targeting the right audience for better ad performance
  • Implementing ad sets and targeting strategies
  • Setting up Bing Ads accounts
  • Understanding campaign and ad metrics for analysis
  • Developing ads and creative concepts
  • Tips and tricks for enhancing ad performance

Course content

1 section • 7 lectures • 1h 30m total length

  • Microsoft Advertising Free Course: Basic Bing Ads Guide (Promo)9:00

    Learn the basics of Microsoft ads, including campaign setup, targeting, and tracking, with AI assistance and laser targeting to men aged 18–30.

  • Microsoft Ads Setup Process11:00

    Create effective landing pages for Microsoft Ads by building a landing page and a thank-you page using WordPress or Pipeline Pro, and set up a Microsoft Ads account without coding.

  • Design Creatives For Microsoft Ads29:27

    Design creatives for Microsoft ads by using ChatGPT and Canva to craft image ads, understand ad impressions, and guide your campaigns in this free basic Bing ads course.

  • Structure of Microsoft Ads18:29

    Explore the structure of Microsoft ads, from campaigns and ad groups to ads and keywords, including campaign level settings, budgets, location targeting, and landing page creation.

  • Campaign & Metrics9:24

    Set budgets and bid strategies, including maximize clicks, enhanced cost-per-click, and maximize conversions to drive website traffic. Track metrics like click-through rate, cost per click, conversion rate, and spend to assess campaign performance.

  • (Important) ChatGPT & AI Update: Must Watch11:29

    Understand how ai detectors assess chatgpt-generated content and explore the 'write as human' tool to turn ai text into human-written content for seo.

  • Bonus1:11

Requirements

  • Internet connection
  • Nothing is required

Description

Explore the vibrant realm of digital marketing with our expertly designed free course on Microsoft Ads, created specifically for beginners. This course provides an immersive learning opportunity for anyone looking to master online advertising on the Bing Ads platform. Ideal for budding digital marketers, small business owners seeking to increase their visibility, or freelancers looking to boost their offerings, this course promises to elevate your abilities.

Journey through the fundamentals of Microsoft Ads, with a curriculum that carefully reveals the nuances of advertising strategies and tools. Start with a thorough introduction, move on to detailed ad setup procedures, and learn how to create landing pages that lead to conversions. Our detailed tutorials will walk you through the entire Microsoft Ads process, from creating an account to implementing successful strategies.

Immerse yourself in the art of ad creation with our hands-on exercises on designing captivating ad visuals using Canva. The course is not just theoretical but includes practical sessions that encourage you to put your learning into action.

Upon completing this course, you'll gain a deep understanding of campaign structuring, targeting methods, ad designs, and how to measure success. Our courses, led by industry experts and packed with resources, are designed to set you on a path to advertising excellence at no cost.

Register now for this complimentary course and begin your journey to converting clicks into customers with Microsoft Ads. Advance your business or career with the skills that will turn you into a highly desired professional in the digital marketing world. Your path to becoming a Microsoft Ads expert begins now!

Who this course is for:

  • Anyone who wants to learn Microsoft Advertising

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