Teach on Udemy

Turn what you know into an opportunity and reach millions around the world.

Learn More

Your cart is empty.

Keep shopping

Advertise on Bing: Microsoft Bing Ads Course: PPC Ads

Name: Advertise on Bing: Microsoft Bing Ads Course: PPC Ads
Rating: 3.9 (15 reviews)

Advertise on Bing Like a Pro: Microsoft Advertising Bing Course: Learn to Launch, Track, and Grow High-ROI Campaigns!

Role Play

Created byBeing Commerce

Last updated 1/2026

English

What you'll learn

How Microsoft Advertising Bing works and how campaigns are structured
How to create and set up your Bing Ads account
How to create search campaigns from scratch
How to choose and organize keywords
How keyword match types control traffic quality
How to add and manage negative keywords
How to write ads that get clicks
How to set budgets and bids
How to track conversions using UET
How to create remarketing campaigns
How to use ad extensions
How to test ads with A/B testing
How to manage multiple accounts and clients
How to read reports and improve performance

Course content

10 sections • 39 lectures • 4h 47m total length

Microsoft Advertising (Bing Ads): Complete A to Z Guide (Promo)2:01
Explore Microsoft Advertising (Bing Ads) from scratch to pro with a step-by-step guide to conversion tracking, keyword research, bid strategies, and remarketing.
Overview of Microsoft Ads7:39
Explore how Microsoft Edge enables online advertising across the internet, with self service control over ad creation, placement, timing, and budgeting, across Bing, Xbox, Microsoft News, MSN, Skype, and Outlook.
Create Account in Microsoft Ads4:29
Learn how to create a Microsoft ads account by visiting ads.microsoft.com, signing up for a new Microsoft account, and navigating country-specific procedures, sign-in, and live chat or phone support.
Microsoft Ads Structure14:40
Discover the Microsoft Ads structure with campaigns, ad groups, keywords, and ads, organized by category; use Keyword Planner to target Bing Ads, mirroring Google Ads in approach.
Account Limits & Metrics11:44
Explore Microsoft ads metrics and limits, including up to 10,000 campaigns per account, 20,000 ad groups per campaign, 5 million keywords and negative keywords, impressions, clicks, click-through rate, and CPC.

Landing Page is Important5:29
Explore why a landing page is essential for Microsoft ads, and learn code-free methods (WordPress with Elementor or Pipeline Pro) to build and track conversions, including a thank you page.
Create Search Ads - Campaign Level14:45
Learn to create campaigns in Microsoft Advertising by selecting goals, choosing a campaign type, and configuring campaign settings such as budget, location, and language for effective search ads.
Create Search Ads - Ad Group Level6:06
Learn how to set landing page URLs in ad groups, choose relevant keywords for MacBook Air, and optimize with quality score to reduce costs in Microsoft Advertising.
Create Search Ads - Ad Level8:28
Create Search Ads - Budget & Bids10:56
Set a budget and bid strategy for Microsoft Advertising, choosing options like enhanced CPC or maximize clicks, and configure conversion goals, targeting devices, locations, and scheduling to optimize spend.

Keyword Research Analysis20:00
Explore keyword research using Microsoft’s Keyword Planner to identify relevant keywords, analyze search volume and competition, and organize them into campaigns and ad groups for effective Bing ads.
Keyword Match Types15:09
Learn how keyword match types (broad, phrase, and exact) work, including the default broad behavior, and use the keyword planner to forecast performance and apply negative keywords.
Negative Keyword type7:55

Responsive Ad Type3:00
Create a responsive search ad within a MacBook Pro ad group by generating headlines, adding descriptions, and leveraging automated rotation to optimize performance.
App Install Ad Type2:20
Create an app install ad in Bing Ads by selecting the app install ad type, choosing Google Play, entering the app, and saving to launch the campaign.
Multi Media Ad Type5:37
Learn how multimedia ads use images from uploads or stock photos, rotate visuals automatically, and pair short headlines with landing page URLs for MacBook Pro campaigns.
Dynamic Search Ads type2:28
Enable dynamic search ads in Microsoft Advertising by entering your website or domain, then let the platform auto generate headlines from your landing page and handle the tasks.

Setting up Ad Extensions18:16
Discover how Microsoft Advertising ad extensions add extra information to ads, including location, callout, sitelink, price, and video extensions, to boost visibility.
Understanding Bidding Strategy7:25
Explore bidding strategies in Microsoft Advertising, including manual CPC, maximize clicks, maximize conversions, target CPA, ROAS, and enhanced CPC, and learn to adjust strategies in campaign settings.

Setting up UET Tracking Code13:59
Learn to implement UET tracking for remarketing, set up conversion signals from landing and thank you pages, and paste the code on WordPress or Pipeline Pro.
Track Conversion Goals7:19
Set up a purchase conversion goal on the thank you page and signal Microsoft Edge to optimize ads; configure the destination URL and track USD revenue for better targeting.
Creating Remarketing Ads22:07
Learn to create a remarketing campaign in Microsoft Advertising to re-engage visitors who did not purchase on first visit, using landing page audiences and thank-you page exclusions to boost conversions.

Performance Targets2:40
Discover how performance targets in Microsoft Advertising reveal campaign trends, set spend, clicks, and average CPC alerts, and use visual indicators to stay on track.
Website Exclusion List2:51
Use the website exclusion list in the manager account to block ads on selected sites by adding URLs and saving; it applies across all campaigns.
Shared Budgets1:52
Set up a shared budget in Microsoft Advertising by entering a single amount and allocating it across two campaigns, then save and monitor performance.
Labels2:19
Learn to create and apply labels with colors in the shared library, tag electronic campaigns, and filter by labels to organize and easily view related campaigns.

Bid Strategies1:42
Learn how to apply bid strategies to multiple campaigns, set maximum conversions for select search campaigns like app install and product campaigns, then save changes to implement the bid strategy.
Seasonality Adjustments7:02
Learn to use seasonality adjustments in advanced control under the planning strategy, optimizing campaigns during June–September with 14 days, boosting conversion rates for raincoat and umbrella campaigns.

Automated Rules6:24
A B Testing5:51
Use the experiments feature in Microsoft Advertising to run an A/B test by duplicating a campaign, splitting budget 50/50, and comparing original and experiment over 15 days, changing one factor.
Payments & Billing3:02
Navigate billing and payment options, view balances and transaction history, apply promotional codes, and manage payment methods across countries, including PayPal options and monthly invoicing.
Manage Clients as an Agency2:51
Learn how to use the Microsoft Manager account to manage multiple client accounts, link existing client accounts, and create new client ad accounts on behalf of clients.
Importing Ways & Tips2:40
Import campaigns into Microsoft Edge from Google Ads or Facebook Ads by signing in and selecting accounts; use CSV or other options, with upcoming Pinterest and Snapchat support.
Resources & Help3:23
Learn to use the microsoft edge help center and live chat support to get assistance, search articles, and request calls, guiding you through setup and feature help for advertising.
Ads Studio by Microsoft Ads9:18
(Important) ChatGPT & AI Content Update11:29
Learn how ai generated content from ChatGPT is detected by tools like GPT Zero and how to convert it into human written text for SEO.
Role Play
Bonus1:17

Requirements

A computer with internet access
A basic understanding of online marketing
A Microsoft Advertising account (free to create)
Willingness to test and practice with real campaigns

Description

If you want a steady flow of high-intent traffic without fighting heavy competition from other ad platforms, this course will show you how to advertise on Bing using Microsoft Advertising Bing and proven PPC Ads methods.

Most businesses and marketers focus only on Google Ads. That means higher costs, crowded auctions, and fewer chances to stand out. Bing search traffic often costs less, converts well, and reaches users who are ready to buy. The problem is that many people do not know how to use Microsoft Bing Ads the right way. That is exactly what this course is made to fix.

This course walks you through the full process of creating, running, and improving PPC Ads on Microsoft Advertising Bing. You will learn how to set up your account, plan campaigns, pick the right keywords, write ads that get clicks, and track what really brings sales or leads.

You will not just watch someone click buttons. You will learn why each setting matters, how bidding works, how budgets affect results, and how to avoid common mistakes that waste money.

By the end of this course, you will be able to launch real campaigns that bring traffic, leads, and customers. You will know how to read reports, adjust bids, improve ads, and scale what works.

Here is the change you can expect:
Before this course, Bing Ads may feel confusing, risky, or hard to trust with your budget. After this course, you will know how to plan campaigns with purpose, track results with confidence, and make smart decisions based on clear data.

You will learn how to:

Set up your Microsoft Advertising account the right way from day one
Create search campaigns at the campaign, ad group, and ad level
Use keyword match types to control who sees your ads
Add negative keywords to block useless clicks
Set budgets and bids that match your business goals
Track conversions using UET tracking
Create remarketing campaigns that bring visitors back
Use ad extensions to increase click-through rate
Test ads using A/B testing
Manage multiple clients or accounts like an agency
Use shared budgets, labels, and performance targets to stay organized

If you skip this course, you may keep guessing with your ads. You may spend money without knowing what works. You may miss out on traffic that your competitors are quietly turning into sales.

This training gives you a clear system. You will know what to set, what to check, and what to fix. That means less stress, better results, and more control over your ad spend.

Whether you run ads for your own business, manage client campaigns, or want to add PPC Ads as a skill to your profile, this course gives you a full working path from start to growth.

If your goal is to advertise on Bing with confidence and turn Microsoft Advertising Bing into a steady traffic source, this course is made for you.

Who this course is for:

Business owners who want more website traffic and leads
Freelancers offering PPC Ads services
Digital marketers who want to add Bing Ads to their skills
Agency owners managing client ad accounts
Students who want hands-on paid ads training
Anyone looking for lower-cost traffic sources beyond Google Ads

Advertise on Bing: Microsoft Bing Ads Course: PPC Ads

What you'll learn

Explore related topics

Course content

Introduction to Microsoft Ads5 lectures • 41min

Creating First Microsoft Campaign5 lectures • 46min

Keyword Research & Analysis3 lectures • 43min

Introduction to Ads Formats4 lectures • 13min

Ad Extensions & Bidding Strategy2 lectures • 26min

Microsoft Remarketing Campaign3 lectures • 43min

Additional Types of Campaign2 lectures • 11min

Working with Shared Library4 lectures • 10min

Working with Planning2 lectures • 9min

Other Important Topics10 lectures • 46min

Requirements

Description

Who this course is for: