Microsoft Ads MasterClass 2026 - All Campaigns & Features!

Learn how keyword research and selection power Microsoft Ads search campaigns, using the Keyword Planner to find, evaluate, and bid on keywords for better ad triggering on Bing.

Master keyword match types in Microsoft Ads to target specific audiences in search campaigns. Learn broad, phrase, and exact match and how to apply them to keywords for better ROI.

Develop negative keywords and account-level lists to filter irrelevant searches in google and bing, reduce ad spend, boost click-through rate, and improve cost per conversion using exact and phrase matches.

Explore search terms to see the actual queries triggering your ads, gaining keyword ideas and negative keywords to refine campaigns and improve performance.

Learn Microsoft Ads formats overview, from responsive search ads with headline rotation and pinning to product, dynamic search, audience, vertical, and multi media ads for brand awareness and sales.

Create a responsive search ad in Microsoft Ads by selecting the campaign, configuring final and mobile URLs, using AI-driven headlines and descriptions, and optional image extensions, then save for review.

Learn to create app install ads in Microsoft Ads by attaching your app from Google Play or Apple App Store and directing users to install via mobile-friendly store links.

Create a multimedia ad in Microsoft Ads by selecting the campaign, adding images or AI-generated graphics, and crafting headlines and descriptions for review before going live.

Discover the full range of Microsoft Ads extensions, including location, call, callout, sitelink, price, promotion, app, image, video, and logo extensions, to boost ad visibility and engagement.

Create and configure an action extension within a Microsoft Ads campaign by selecting ads and extensions, choosing action text and language, entering final and mobile URLs, then save.

Create a call extension in Microsoft Ads by logging in, selecting extensions in the campaign, choosing call extensions, entering country and number, selecting show website and phone number, and saving.

Create a call out extension in a Microsoft Ads account by selecting a campaign, navigating to ads and extensions, choosing call out, and saving the new extension.

Learn how to create a filter link extension in a Microsoft Ads campaign by selecting the campaign, choosing filter link extension in extensions, and using header and values to configure.

Learn how to create image extensions in Microsoft Ads by selecting a campaign, entering final URL and mobile URL, uploading an image, and saving to appear with responsive search ads.

Master how to create a location extension in Microsoft Ads by selecting the campaign, choosing location extensions, and entering business name, phone, country, and address.

Create price extensions in your Microsoft Ads account by selecting a campaign, choosing price extensions under the ads and extensions tab, and entering language, information type, currency, and url.

Create a promotion extension in a Microsoft Ads campaign via ads and extensions. Set occasion, currency, dates, item name, URL, and a monetary or percentage discount with order value conditions.

Create a review extension in the Microsoft ads account by selecting a campaign and opening the ads and extensions tab. Enter the review text, source, and URL, then save.

Create a structured snippet extension in a Microsoft Ads account by selecting a campaign, opening extensions, and adding a header with values before saving for use under ads.

Create a flyer extension in Microsoft Ads by selecting a campaign, uploading a flyer image, and entering your website URL, with optional description, time period, and store id.

Log in to Microsoft Ads, choose a campaign, and create a logo extension under ads and extensions tab by providing your business logo, name, and domain to appear with ads.

Explore Microsoft Ads bidding strategies, including maximize clicks, maximize conversions, target impression share, target CPA, ROAS, enhanced CPC, CPM, and CPV, to optimize traffic and revenue.

Apply the maximize clicks bidding strategy to a campaign in Microsoft Ads, switch from enhanced CPC to maximize clicks, set a CPC bid limit (for example 10 INR), and save.

Apply the maximize conversions bidding strategy to a Microsoft Ads campaign by selecting the campaign, opening campaign settings, and choosing Maximize Conversions in bidding section, with a CPC bid limit.

Apply target impression share bidding to a campaign in Microsoft Ads by selecting the setting, choosing ad placement, and setting a target share with a CPC cap.

Apply the target CPA bidding strategy to a campaign in Microsoft Ads, set the target cost per acquisition, and cap clicks with a maximum CPC bid limit.

Learn to apply target roas automated bidding in a Microsoft Ads campaign by selecting the bid strategy, setting a target roas, and configuring a maximum cpc bid limit.

Log in to your Microsoft Ads account, select a campaign, and open campaign settings to choose enhanced CPC in the bidding strategy, adjust bids for more conversions, and save.

Explore the Microsoft Audience Network, a collection of partner sites for audience ads with native placements on MSN, Outlook, and Edge. Run image and banner ads, including feed-based formats.

Target in-market audiences on the Microsoft Ads platform to reach bottom-of-funnel buyers with high online purchase intent, by selecting relevant categories and saving audience targets.

Explore remarketing lists in Microsoft Ads that collect visitor IPs via a site tag, then follow those who viewed products with ads for a defined duration.

Learn to use the combined list feature in Microsoft Ads to merge audience segments and apply and not conditions. Create custom combinations that target more likely converters.

Learn how conversion tracking in Microsoft Ads records sales and leads from ad clicks by deploying the UAT tag on your website backend, tracking only Microsoft Ads–driven conversions.

Create a universal event tracking tag in your Microsoft account for conversion tracking, then paste the code on Wix or other platforms (or via Google Tag Manager) and verify setup.

Set up offline conversions in Microsoft Ads by creating an offline conversion goal and uploading a csv template to attribute offline sales to campaigns.

Create a Microsoft Ads remarketing campaign in your account by installing and linking a website tag to a remarketing list, then define audience, site URL, and 30–180 days duration.

Implement dynamic remarketing in Microsoft Ads by creating a dynamic remarketing list, linking the tag, and applying to the campaign.

Discover how to run shopping campaigns in Microsoft Ads by linking a Microsoft Merchant Center store to create product ads that showcase image, description, and price on bing.com.

Set up a Microsoft Merchant Center store in Edge, validate the domain with a tag or Bing tools, and upload a product feed for Microsoft shopping campaigns.

Launch a mobile app campaign in Microsoft Ads to promote installs, setup, ad group, keywords, budget, location targeting, and app install ads linked to Google Play or iOS App Store.

Use the Microsoft Ads reports feature to download and analyze campaign data with templates like account, ad, keyword, and conversions, then customize columns and formats for clear insights.